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Tweets are a very popular embed for media sites. They can contain lots of information and drive lots of traffic, and we have worked very hard to make it super easy for writers and editors to embed them by simply dropping a link into our Add Media Bar.


But tweets are not all the same size, and because of the way Twitter has coded them, they dynamically change their height as their elements come through, i.e., a photo, video, or screenshot can all change the size. These size changes cause penalties for cumulative layout shift (CLS), one of Google's Core Web Vitals.

We are always introducing new updates to our platform, and we've recently rolled out a platform-wide update that optimizes tweets to dynamically set the height of the tweet embed. To solve this, we do a server-side call when a user embeds the tweet to find the exact height and set it in the embed code. So this new behavior will work for all tweets that get embedded using the URL upload technique described in this post. This update will affect new tweets embedded and moving forward, but not backwards to everything that you've embedded previously.

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, has revealed how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse consistently outperforms major CMS platforms on Google's most critical metrics since its rollout and into 2022:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web Vitals From Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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subscription model for publishers
Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly that is Google and Facebook. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 7.6 million digital subscriptions in 2021.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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INP and Core Web Vitals what you need to know
Rebel Insights

INP and Core Web Vitals: What You Need to Know

recently spoke In this article:

What Are Core Web Vitals?

What Is INP?

Why INP Is More Challenging Than FID

How to Improve Your INP Score

INP Debugger

Front-End Solution

Get Ahead of the Rest of the Web

It’s been more than two years since Google let the world know that its Core Web Vitals metrics are the new benchmark for measuring a site's performance in its search results. Developers have since felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

Now, the definition of what makes up Core Web Vitals could change. A new responsiveness metric called Interaction to Next Paint (INP) may replace First Input Delay (FID). During Google’s I/O conference in May 2022, it was announced that the INP metric was still in its experimental phase. You can watch the announcement here:

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Improve Your Site’s Load Time: Google Launches Signed Exchanges for Desktop
Rebel Insights

Improve Your Site’s Load Time: Google Launches Signed Exchanges for Desktop

There’s been an important launch from Google that can help improve your site’s load time — signed exchanges (SXG) are now available on desktop. According to Google, SXG is a delivery mechanism that can help improve your Largest Contentful Paint (LCP) score by enabling privacy-preserving, cross-origin prefetch.

What’s an LCP score? The LCP metric is one of Google’s Core Web Vitals that determines your site’s performance. A page’s LCP score is determined by how long it takes Google to load the "above the fold" content of your site. This includes all content in the first viewport of a page, such as images, fonts, ads, and embeds. Click here to learn more.

Since SXG uses a cache to prefetch content that has been cryptographically signed by the origin, it helps speed up cross-origin navigations from referrer sites while also ensuring that pages remain unaltered and properly attributed, according to Google. To put it more simply, in certain browsers, the referrer site (Google) and destination site (your page) share cached information which increases your site’s ability to load quickly.

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