New Feature Alert: Mailchimp Groups Integration
Growing your newsletter audience is vital to creating a loyal audience you have a direct relationship with. Growing a newsletter is challenging, particularly when you have only one newsletter to offer. Users get fatigued by the same offer and often don't want to see everything you produce. Our Mailchimp Groups integration allows you to create newsletters for every Section that you have, or any other idea. You can easily integrate with our Layout & Design tool (or coordinate with your account manager and flag that you would like to work on this) so that your viewers can subscribe to just your "Technology" section or whatever taxonomy makes sense. Many media companies like Axios have an AM and PM newsletter. Having these sub-newsletters lets you create more surface space and opportunities to get more newsletter sign-ups and engagement.
This feature is released for clients using Mailchimp, and you can learn how to use and set up groups on Mailchimp's side here.
Editorial Interface: Sending Handwritten Newsletters and Important Posts to Groups:
We've upgraded the Newsletter tab of Entry Editor so you can see Groups and Categories drop-down lists to choose from to send a post directly to a group. Here's a video explaining how it works:
Automated "Most Popular" Newsletters
You can also set up automated newsletters that collect the most popular posts from sections and send them to the right groups. Here's a video explaining how:
Layout & Design Tool: Adding the Email Capture Forms for Specific Groups
It's important to start creating the newsletter modules that let your readers sign up for specific newsletters. Here's a video explaining how to do this yourself. You can also bring this up with your account manager to help with design and implementation:
Video Coming Soon!!
If you have any questions about this update, please contact your account manager or firstname.lastname@example.org. Happy sending!