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New Feature Alert: Mailchimp Groups Integration

Growing your newsletter audience is vital to creating a loyal audience you have a direct relationship with. Growing a newsletter is challenging, particularly when you have only one newsletter to offer. Users get fatigued by the same offer and often don't want to see everything you produce. Our Mailchimp Groups integration allows you to create newsletters for every Section that you have, or any other idea. You can easily integrate with our Layout & Design tool (or coordinate with your account manager and flag that you would like to work on this) so that your viewers can subscribe to just your "Technology" section or whatever taxonomy makes sense. Many media companies like Axios have an AM and PM newsletter. Having these sub-newsletters lets you create more surface space and opportunities to get more newsletter sign-ups and engagement.

This feature is released for clients using Mailchimp, and you can learn how to use and set up groups on Mailchimp's side here.

Editorial Interface: Sending Handwritten Newsletters and Important Posts to Groups:

We've upgraded the Newsletter tab of Entry Editor so you can see Groups and Categories drop-down lists to choose from to send a post directly to a group. Here's a video explaining how it works:

Automated "Most Popular" Newsletters

You can also set up automated newsletters that collect the most popular posts from sections and send them to the right groups. Here's a video explaining how:

Layout & Design Tool: Adding the Email Capture Forms for Specific Groups

It's important to start creating the newsletter modules that let your readers sign up for specific newsletters. Here's a video explaining how to do this yourself. You can also bring this up with your account manager to help with design and implementation:

Video Coming Soon!!

If you have any questions about this update, please contact your account manager or support@rebelmouse.com. Happy sending!

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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