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Build and Create Communities with Facebook’s Latest Updates

New Facebook product updates and algorithm changes pop up just about every week, and we don't expect our clients to scour the internet looking for every last one. Which is why we do our best to keep you up to date with every important platform initiative.

To avoid compromising reach and engagement, it's important to understand Facebook's recent updates and how you can incorporate them into your social strategy. Within the last couple of months, Facebook released a few key updates to better suit groups, content creators, and monetization practices.

Here are some to be aware of:


New Features for Groups to Build Communities

If Facebook groups are a big part of your outreach and strategy, be sure to check out the newest tools and insights for admins and group members.

  • Welcome Posts: This feature lets admins create a welcome message that automatically tags new members.
  • Badges: This is an easy way to identify admins, moderators, and group members.
  • Member Profiles: Separate from your Facebook profile, member profiles pop up when another member of the group clicks on your name. The profile draws from publicly available information like common interests, etc.
  • New Controls: Say "hello" to new insights! Some of these include scheduling at the most engaged times and easily moderating offensive members.
  • Building Relationships with Group Admins: Join Facebook's invite-only admin group to e-meet fellow admins and exchange stories.

New Tools for Creators

Facebook released two new features for video creators aimed to help them succeed at building a community, interacting with followers, and creating videos that garner engagement.

  • Facebook Creator App: This one-stop shop has a ton of features that helps creators easily create original videos, go live with exclusive features, and connect with their community on Facebook. iOS users can download it from the app store today. Let the creative juices start flowing!
  • Facebook for Creators: This new website provides resources and tips on how to create engaging videos and connect with fans on Facebook. Learn some new skills, read through common questions, and join other creators in a quest to create a better world.

Instant Articles Monetization Tab

It's no surprise that publishers are constantly looking for better, easier ways to monetize their content. So Facebook introduced the Monetization tab, which is intended to make it easier to control monetization of Instant Articles. One key feature within the Monetization tab is the ability to turn on/off recirculation ads with a one-click switch.

Connecting Donors and Driving Change

Facebook worked with nonprofit community partners to launch a new tool in India that helps connect people and organizations seeking blood donors. You can see how it works here.

See Results in Action!

Local news publishers across the country are seeing 30% more shares when they use videos that are 90 seconds or longer. Need a little inspiration? Take a look at these videos from different industries that have been killing the engagement game recently.

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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