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Build and Create Communities with Facebook’s Latest Updates

New Facebook product updates and algorithm changes pop up just about every week, and we don't expect our clients to scour the internet looking for every last one. Which is why we do our best to keep you up to date with every important platform initiative.

To avoid compromising reach and engagement, it's important to understand Facebook's recent updates and how you can incorporate them into your social strategy. Within the last couple of months, Facebook released a few key updates to better suit groups, content creators, and monetization practices.

Here are some to be aware of:


New Features for Groups to Build Communities

If Facebook groups are a big part of your outreach and strategy, be sure to check out the newest tools and insights for admins and group members.

  • Welcome Posts: This feature lets admins create a welcome message that automatically tags new members.
  • Badges: This is an easy way to identify admins, moderators, and group members.
  • Member Profiles: Separate from your Facebook profile, member profiles pop up when another member of the group clicks on your name. The profile draws from publicly available information like common interests, etc.
  • New Controls: Say "hello" to new insights! Some of these include scheduling at the most engaged times and easily moderating offensive members.
  • Building Relationships with Group Admins: Join Facebook's invite-only admin group to e-meet fellow admins and exchange stories.

New Tools for Creators

Facebook released two new features for video creators aimed to help them succeed at building a community, interacting with followers, and creating videos that garner engagement.

  • Facebook Creator App: This one-stop shop has a ton of features that helps creators easily create original videos, go live with exclusive features, and connect with their community on Facebook. iOS users can download it from the app store today. Let the creative juices start flowing!
  • Facebook for Creators: This new website provides resources and tips on how to create engaging videos and connect with fans on Facebook. Learn some new skills, read through common questions, and join other creators in a quest to create a better world.

Instant Articles Monetization Tab

It's no surprise that publishers are constantly looking for better, easier ways to monetize their content. So Facebook introduced the Monetization tab, which is intended to make it easier to control monetization of Instant Articles. One key feature within the Monetization tab is the ability to turn on/off recirculation ads with a one-click switch.

Connecting Donors and Driving Change

Facebook worked with nonprofit community partners to launch a new tool in India that helps connect people and organizations seeking blood donors. You can see how it works here.

See Results in Action!

Local news publishers across the country are seeing 30% more shares when they use videos that are 90 seconds or longer. Need a little inspiration? Take a look at these videos from different industries that have been killing the engagement game recently.

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How to Fix the Post Preview Bug Due to Connatix Video Ads

Some users have reported that when previewing a post in the Entry Editor with a Connatix video ad embedded, the video takes over the entire screen like in the following example:

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Changing the World on Behalf of Millennial Mothers

Motherly is a new media property redefining motherhood. Created by women for women, their mission is one of empowerment to support women on their unmatched journey to mommyhood. Founded in 2015 by serial entrepreneur Jill Koziol and award-winning Washington Post digital strategist Liz Tenety, Motherly leads the effort in curating female-driven content that builds strong communities through the power of dynamic, multiplatform storytelling.

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NEW! End of Summer 2018 Product Updates

It's almost the end of summer 2018 and we have some awesome product updates to announce! Here's what's new: scheduling posts to be unpublished, a copyright option for Facebook Instant Articles, Keywee and Parse.ly integrations for Facebook Instant Articles, parent/child relationships for sections in the dashboard, a scheduled filter for community-enabled dashboards, and a Google Search Console integration for the Entry Editor. There's a lot to unpack here, we know! So continue on below for more details on each announcement.

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