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Build and Create Communities with Facebook’s Latest Updates

New Facebook product updates and algorithm changes pop up just about every week, and we don't expect our clients to scour the internet looking for every last one. Which is why we do our best to keep you up to date with every important platform initiative.

To avoid compromising reach and engagement, it's important to understand Facebook's recent updates and how you can incorporate them into your social strategy. Within the last couple of months, Facebook released a few key updates to better suit groups, content creators, and monetization practices.

Here are some to be aware of:


New Features for Groups to Build Communities

If Facebook groups are a big part of your outreach and strategy, be sure to check out the newest tools and insights for admins and group members.

  • Welcome Posts: This feature lets admins create a welcome message that automatically tags new members.
  • Badges: This is an easy way to identify admins, moderators, and group members.
  • Member Profiles: Separate from your Facebook profile, member profiles pop up when another member of the group clicks on your name. The profile draws from publicly available information like common interests, etc.
  • New Controls: Say "hello" to new insights! Some of these include scheduling at the most engaged times and easily moderating offensive members.
  • Building Relationships with Group Admins: Join Facebook's invite-only admin group to e-meet fellow admins and exchange stories.

New Tools for Creators

Facebook released two new features for video creators aimed to help them succeed at building a community, interacting with followers, and creating videos that garner engagement.

  • Facebook Creator App: This one-stop shop has a ton of features that helps creators easily create original videos, go live with exclusive features, and connect with their community on Facebook. iOS users can download it from the app store today. Let the creative juices start flowing!
  • Facebook for Creators: This new website provides resources and tips on how to create engaging videos and connect with fans on Facebook. Learn some new skills, read through common questions, and join other creators in a quest to create a better world.

Instant Articles Monetization Tab

It's no surprise that publishers are constantly looking for better, easier ways to monetize their content. So Facebook introduced the Monetization tab, which is intended to make it easier to control monetization of Instant Articles. One key feature within the Monetization tab is the ability to turn on/off recirculation ads with a one-click switch.

Connecting Donors and Driving Change

Facebook worked with nonprofit community partners to launch a new tool in India that helps connect people and organizations seeking blood donors. You can see how it works here.

See Results in Action!

Local news publishers across the country are seeing 30% more shares when they use videos that are 90 seconds or longer. Need a little inspiration? Take a look at these videos from different industries that have been killing the engagement game recently.

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Rebel Insights

RebelMouse Q1 2021 Platform Updates

Speed, performance, and Core Web Vitals enhancements

Click here to read our Q2 2021 platform performance updates!

At RebelMouse, we pour our souls into making sure that our platform is always the most modern, high-performance CMS on the market. In fact, we invested over $100,000 worth of hours into our platform in Q1 2021 alone. This has resulted in updates and performance enhancements that publishers would have to pay for on their own to make happen on any other platform, such as WordPress. We're proud to be at a level of scale where we can invest this way into our platform, and we will continue to invest at this rate every quarter moving forward just as we have in the past.

Here are the major updates that we've added to the platform in Q1.

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RebelMouse Clients See Performance Improvement After AMP Optimization
Rebel Insights

RebelMouse Clients See Performance Improvement After AMP Optimization

Performance is a major pillar of our platform, which means we are always making changes — both big and small — to improve page speed. Our focus on fast websites isn't platform specific, either. We want to make sure that users have a top-notch experience however they view your content, and this includes our integration with Google's AMP format.

Our team of traffic-obsessed developers recently implemented some performance optimizations to enhance our platform's integration with AMP, and that has improved the average response time for our clients. This means that users are able to access your AMP pages more quickly, which, in turn, improves your site's traffic from Google.

Here's a breakdown of the changes we've made:

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how to make images seo friendly
Rebel Insights

Keep Search a Priority With SEO-Friendly Image Filenames

There are a lot of factors that go into a successful search engine optimization (SEO) strategy, including performance, structured data, and, of course, choosing the right keyword(s). Our proprietary search technology helps content creators prep every article for success on search. This all-encompassing approach includes the use of SEO-friendly image filenames.

On RebelMouse, if you assign an alt tag to an image in Entry Editor, that alt tag will also become the image's file name. Briefly, alt tags describe images for search engines, and also allow people using screen readers to know what the image is without actually being able to see it. Adding your desired search phase to every alt text field, and in turn every image file name, will reinforce its relevance to Google's crawler, bringing you one step closer to the top of search returns.

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