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Are You Doing Enough to Monetize Your Website’s Content?

We live in the age of social where Facebook and Google dominate online ads, search, and traffic. If your corporate blog is stuck on an old paradigm, you're being left in the dust. But if your site generates ample traffic and has a loyal audience, your content is valuable and monetizable.

In today's digital world, content consumption and $$$ opportunity goes beyond the website. The question is, are you doing enough to monetize your website everywhere audiences are discovering your content? Here are some things to keep in mind:

1. Follow the Data

Publishers have been trained to plan desktop first for site design, layout, and monetization, leaving mobile as an afterthought. But if you look at your site's statistics and Google Analytics, chances are that the majority of your audience engages almost entirely via mobile. Whether you're going all-in on programmatic, selling native ads, or promoting subscriptions, understanding your data should be the first step prior to making any decisions about your monetization strategy.

2. Find Your Distributed Audience

As you dig deeper with data, you'll likely also discover that a good chunk of your content discovery is happening off-site — via social, search, and email newsletters. And guess what? Platform leaders have been busy creating native content formats like Facebook Instant Articles and Google AMP to optimize the experience for content consumers. These formats are not only designed to enhance the user experience, but publishers can now incorporate ads that, in most cases we've seen, perform better than your on-site ads.

3. A/B Test and Optimize Your Ad Experience

Incorporating different ad partners and formats into your pages will be a given. However, you want to be flexible, test placements, and optimize without switching your entire site setup every time. Being able to easily create and A/B test different articles, sections, and home page layouts with the ad experience saves time and allows you to be smart about expanding your monetization approach.

4. Don't Go Overboard

You may be tempted to pepper ads everywhere on your site because more ads means more money, right? But more ads can actually hurt your bottom line by:

  1. Weighing down your pages
  2. Decreasing how fast your content loads
  3. Creating banner blindness for less ad effectiveness, and/or
  4. Simply annoying users to the point where they prematurely leave your site

Strategically use rule-based ad serving and lazy-loading controls to manage when and where ads load, ensuring ads are well aligned with the editorial experience.

Do you have the technology to help you manage ads efficiently? As a next-generation CMS, RebelMouse comes pre-wired with the tools and services to effectively manage monetization and the ad experience on and off-site.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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Take Advantage of Rich Media Integrations on RebelMouse

Amplify Every Article With Videos, UGC, and More

At RebelMouse, we believe flat media is dead. The concept of what qualifies as content is constantly evolving, and we want to arm our content creators with the right editorial tools to amplify quality content. This is why we make it easy to access our media asset uploader, which allows you to seamlessly embed media from your device or a popular third-party source, such as GIPHY, Instagram, Twitter, YouTube, and Vimeo. In a few clicks, you can transform your post with modern formats that will instantly make your content stand out on site, search, and social.

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.

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Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by a massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.

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Writing Custom CSS in Custom HTML Elements + Correctly Referencing Layouts and Elements

It's tempting to reference custom CSS using Google Chrome's debugging tools to look up page layout IDs.

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Launching a Community on RebelMouse

The current social ecosystem has given us a seemingly limitless number of premium creators who understand how to create dynamic and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too.

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