Are You Doing Enough to Monetize Your Website’s Content?

We live in the age of social where Facebook and Google dominate online ads, search, and traffic. If your corporate blog is stuck on an old paradigm, you're being left in the dust. But if your site generates ample traffic and has a loyal audience, your content is valuable and monetizable.

In today's digital world, content consumption and $$$ opportunity goes beyond the website. The question is, are you doing enough to monetize your website everywhere audiences are discovering your content? Here are some things to keep in mind:

1. Follow the Data

Publishers have been trained to plan desktop first for site design, layout, and monetization, leaving mobile as an afterthought. But if you look at your site's statistics and Google Analytics, chances are that the majority of your audience engages almost entirely via mobile. Whether you're going all-in on programmatic, selling native ads, or promoting subscriptions, understanding your data should be the first step prior to making any decisions about your monetization strategy.

2. Find Your Distributed Audience

As you dig deeper with data, you'll likely also discover that a good chunk of your content discovery is happening off-site — via social, search, and email newsletters. And guess what? Platform leaders have been busy creating native content formats like Facebook Instant Articles and Google AMP to optimize the experience for content consumers. These formats are not only designed to enhance the user experience, but publishers can now incorporate ads that, in most cases we've seen, perform better than your on-site ads.

3. A/B Test and Optimize Your Ad Experience

Incorporating different ad partners and formats into your pages will be a given. However, you want to be flexible, test placements, and optimize without switching your entire site setup every time. Being able to easily create and A/B test different articles, sections, and home page layouts with the ad experience saves time and allows you to be smart about expanding your monetization approach.

4. Don't Go Overboard

You may be tempted to pepper ads everywhere on your site because more ads means more money, right? But more ads can actually hurt your bottom line by:

  1. Weighing down your pages
  2. Decreasing how fast your content loads
  3. Creating banner blindness for less ad effectiveness, and/or
  4. Simply annoying users to the point where they prematurely leave your site

Strategically use rule-based ad serving and lazy-loading controls to manage when and where ads load, ensuring ads are well aligned with the editorial experience.

Do you have the technology to help you manage ads efficiently? As a next-generation CMS, RebelMouse comes pre-wired with the tools and services to effectively manage monetization and the ad experience on and off-site.

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading... Show less

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading... Show less

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading... Show less

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading... Show less

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading... Show less

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Keep reading... Show less

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading... Show less

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading... Show less

Nordot + RebelMouse

RebelMouse and Nordot have joined together to provide publishers access to Nordot's massive content library directly from the RebelMouse CMS.

Keep reading... Show less

Facebook Instant Articles: Troubleshooting, Debugging, and Tokens

Facebook Instant Articles are a great Facebook feature, but sometimes there can be issues that need to be addressed. In this post, we'll be looking at a few of the most common, including:

  • Resolving Facebook Instant Articles errors
  • Resolving Facebook expired token notifications
  • Resolving any setup issue regarding Facebook Instant Articles
Keep reading... Show less

SEO Decline? Google Featured Snippets Are Dramatically Reduced

You may have noticed a decline in your traffic recently, particularly from Google Search. It appears that Google has changed their algorithm to dramatically reduce the amount of featured snippets that are showing on the search engine's results page. If you consistently get traffic from featured snippets, this algo update will most likely have a negative impact on your search traffic.

Keep reading... Show less

Bot Traffic Filtering With RebelMouse

Bot traffic is essentially any traffic that comes to a website that is not an actual human visiting the site. Bot traffic can be either beneficial or malicious. For malicious bot traffic, you may want to consider blocking it. For many publishers, the free tools in Google Analytics may be enough, but we also offer a more comprehensive option.

Keep reading... Show less
Subscribe to Our Newsletter