Content, Marketing, and Media: What to Expect in 2018
The new media world in 2018 will be arguably more complex than in years past. The best way to prepare for it is to absorb lessons learned from this past year. In 2017, publishers old and new continued the uphill climb to stand out in a content-saturated ecosystem, deciphering between what their users wanted and what the duopoly (Facebook + Google) were prioritizing on their agendas. 2018 is about mastering dynamic, engaging content that is lean on tech and experience driven. Every move publishers make this year must create loyalty and recognition — the ultimate keys to success in 2018.