Free White Paper: A Rebel's Guide to Building Organic Loyalty

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Inside the Ad Manager Dashboard

If you rely on ad revenue, the article page is your cash cow. It generates the views and keeps audiences on your site. The RebelMouse Ad Manager dashboard enables you to easily swap out ads, change placement, and experiment as much as you want without relying on tech resources. Enjoy incredible control over your revenue.


Access the Ad Manager Dashboard

Go to the Ad Manager in the left-hand navigation menu (☰). Alternatively, you can type "YourDomain/core/dashboard/a_manager" in your browser's address bar.

How the Ad Manager Is Divided

Header

Your ad network provides you with ad header code that needs to be placed in your site to run your ads. The Header is the place to do this.

Body

The Body section is where you want to add an ad tag in order to serve ads at the beginning of your articles, before the start of any content. This is a common ad placement because it's visible upon first load. You can toggle this ad option on or off.

Here's an example of an ad at the top of a page:

Body Words

Body Words lets you set ads to automatically appear after a certain number of words in your article. This helps ensure ads appear throughout your article, but not too closely together.

Note: RebelMouse will not cut off a paragraph midway through to place an ad. If you select 150 words as the break point, for instance, RebelMouse will find the closest end of a paragraph after 150 words before placing the ad.

Just like with the Body section, you can toggle any ad placements on, off, or even delete them if necessary.

You can keep adding as many ads as you want with the + Add Item button at the bottom of the page:

For example, this is how an ad after 60 words looks in an article:

We encourage you to add multiple ad placements this way. You might want ads to appear after 150 words, 500 words, and 1,000 words. The key is to experiment. Also, if an article is shorter than the number of words selected, that ad will not appear.

Body Listicle

The Body Listicle is where you can set ads that will automatically appear after a certain number of listicle items in your article. This number can be set globally in the Layout & Design tool, or per post in the listicle settings.

If there is one ad entered into the Ad Manager, the ad will be repeated. Example: You have a listicle with 15 items and you choose to show an ad after every five items. The one ad you have in the Ad Manager will be shown three times.

If there is more than one ad entered into the Ad Manager, the ads will be displayed in the order they're listed in. Example: You place two ads into the Ad Manager, have a listicle with 20 items, and you choose to show an ad after every five items. The first ad shown will be ad #1 in the Ad Manager. The second ad shown will be ad #2. The third and fourth ads shown will be ad #2 again because we repeat the last ad that was entered into the Ad Manager vs. cycling through the ads again.

Customize Ad Codes by Device

You can add separate ad codes for desktop, mobile, and table devices to ensure that your ad placements fit each type of screen correctly.

Note: You can also add Google AMP-compatible ad code for each placement. Learn more about Google AMP + RebelMouse.

Your Ads in Facebook Instant Articles

As you saw above, you have the option of implementing ads into Instant Articles using both the Body Words (an ad every X words) and Body Listicle (an ad between X number of listicle items) methods.

Here are a couple of best practice recommendations:

  • Facebook Instant Articles doesn't support using an ad before the body of a post, so don't place the ad in the Header or Body sections.
  • When using Body Words, we recommend setting up the ad so it displays after no less than 100 words. Otherwise, it could be rejected by Facebook.

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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Content Creators: Here’s a Look at the Publishing Experience That's Changing the Game

If you're a content creator or social curator, you know all about the challenges tied to algorithm changes, industry shifts, and the ongoing fight to sustain reach in an oversaturated market.

At RebelMouse, we create lean tech that's built to iterate alongside these fluctuations. Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and in social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2018.

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