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Inside the Ad Manager Dashboard

If you rely on ad revenue, the article page is your cash cow. It generates the views and keeps audiences on your site. RebelMouse's Ad Manager dashboard enables you to easily swap out ads, change placement, and experiment as much as you want without relying on tech resources. Enjoy incredible control over your revenue.


Access the Ad Manager Dashboard

Go to Ad Manager in the left-hand navigation menu (☰). Alternatively, you can type "{YourDomain}/core/dashboard/a_manager" in your browser's address bar.

How Ad Manager Is Divided

There are several different placements for your ads:

Header Ad

This will place an ad at the top of your page.

Article Before Body

The Article Before Body section is where you want to add an ad tag in order to serve ads at the beginning of your articles, before the start of any content. This is a common ad placement because it's visible upon first load. You can toggle this ad option on or off.

Here's an example of how it looks on site:

Ads After X Words

Ads after X words allows you to set ads to automatically appear after a certain number of words in your article. This helps ensure that ads appear throughout your article, but not too closely together.

Note: RebelMouse will not cut off a paragraph midway through to place an ad. If you select 150 words as the break point, for instance, RebelMouse will find the closest end of a paragraph after 150 words before placing the ad.

Just like with the Article Before Body section, you can toggle any ad placements on, off, or even delete them if necessary.

You can keep adding as many ads as you want with the + Add Item button at the bottom of the page:

For example, this is how an ad after 60 words looks in an article:

We encourage you to add multiple ad placements this way. You might want ads to appear after 150 words, 500 words, and 1,000 words. The key is to experiment. Also, if an article is shorter than the number of words selected, that ad will not appear.

Ads in Assembler

The Ads in Assembler option is where you can set ads that will automatically appear after a certain number of Assembler items in your article. This number can be set globally in our Layout & Design tool, or on a per-post basis in Assembler's settings. After navigating to the "Ads In Assembler" tab, you'll find expandable and collapsible sections containing different ad placement options in Assembler.

If there is one ad entered into Ad Manager, the ad will be repeated. Example: You have an Assembler with 15 items and you choose to show an ad after every five items. The one ad you have in Ad Manager will be shown three times.

If there is more than one ad entered into Ad Manager, the ads will be displayed in the order they're listed in. Example: You place two ads into Ad Manager, have an Assembler with 20 items, and you choose to show an ad after every five items. The first ad shown will be ad #1 in Ad Manager. The second ad shown will be ad #2. The third and fourth ads shown will be ad #2 again because we repeat the last ad that was entered into Ad Manager instead of cycling through the ads again.

Ads Before Assembler

This option displays an ad before the start of an Assembler.

Ads in Assembler

With this option, ads can be placed between Assembler items if it's in listicle mode, or below an Assembler slideshow if it's in slideshow mode.

Ads in Fullscreen Slideshows

We understand how vital it is to monetize your articles, so we provide you with the tools that will allow you to both make them look beautiful and bring in revenue. When it comes to full-screen slideshows, we have two fixed placements where you can insert ad tags: At the top of the slideshow and on the right rail.

Here's an example of how it looks on site:

Customize Ad Codes by Device

You can add separate ad codes for desktop, mobile, and tablet devices to ensure that your ad placements fit each type of screen correctly.

Note: You can also add Google AMP-compatible ad code for each placement. Learn more about Google AMP + RebelMouse.

Your Ads in Facebook Instant Articles

As you saw above, you have the option of implementing ads into Instant Articles using both the Body Words (an ad every X words) and Ads in Assembler (an ad between X number of Assembler items) methods.

Here are a couple of best practice recommendations:

  • Facebook Instant Articles doesn't support using an ad before the body of a post, so don't place the ad in the Header or Body sections.
  • When using Body Words, we recommend setting up the ad so it displays after no less than 100 words. Otherwise, it could be rejected by Facebook.

How to Add Ads.txt to Your Site

Ads.txt stands for "Authorized Digital Sellers," and is a simple, flexible, and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory. The mission of the ads.txt project is straightforward: increase transparency in the programmatic advertising ecosystem. You can find more information on ads.txt here.

In our Ad Manager dashboard, you can add content from any .txt file digital sellers have sent to you. It's a simple process we've outlined below:

1. Open the left-hand navigation menu (☰) and click on Ad Manager.

2. Click on the Ads.txt tab and copy-paste the content of the .txt file(s) you've received from your ad providers.

3. Click Save.

4. RebelMouse will generate a URL ending in /ads.txt where you can see the list of your authorized digital sellers. Here's an example: https://www.azula.com/ads.txt.

Page Speed Is Crucial to Your Marketing Efforts

Most marketers don't prioritize page speed because they don't think it impacts their bottom line. However, page load has a direct impact on conversions and revenue.

Here's a very simple scenario, supported by industry data, to underscore why the way pages are built and powered is crucial for paid media initiatives and your overall business:

Let's say a paid media campaign drives 100,000 new visitors to a landing page that takes five seconds to load. Google says that 53% of mobile site visitors will leave a page that takes longer than three seconds to load. So of the 100K mobile site visitors you paid to bring to the page, ~50K are leaving immediately due to poor page performance alone.

Some studies even show that bounce rate increases approximately 100% for every two-second delay. So, if site load jumps to seven seconds, you'll pretty much lose all of the visitors your paid strategies brought in.

A Poor Site Experience Costs More Than You Realize

Page load plays a huge part in customer dissatisfaction, too. Continuing on with our previous example, let's classify the ~50K that didn't abandon the page as dissatisfied due to poor page performance. As HubSpot points out, 79% of them are less likely to buy again from the same website. That's ~40K visitors never coming back to the site due to poor page speed. The loss is even greater when you consider how valuable returning visitors are: They represent up to 48% of all transactions and spend almost 2x more than new visitors, according to Business Insider.

Plus, people love to spread the word about a bad experience, probably more than a good one. 40% of visitors who had a bad experience with a website's performance would tell a friend or a family member. So of your 50K dissatisfied visitors, 20K are talking negatively about your brand. If they tell only one person each, that's an opportunity cost of another 20K potential site visitors and customers.

The main takeaway? Your paid media has to work much, much harder when you neglect to optimize your site for performance.

Owned and Paid Media Should Work Together for Better Efficiency

And speaking of site improvements to help the bottom line, marketers can't overlook the value of owned content (e.g., articles, reviews, social feeds, etc.) and its impact on overall traffic and lead generation strategies. Sites tend to see significant lift in audience reach and conversion when content is paired with commerce: For e-commerce companies, content can account for up to 69% of total organic traffic. And, even more compelling, conversion rates have been 6x higher for companies that adopt content marketing.

RebelMouse's CMS makes it easy for brands to systematically optimize page speed performance and organic reach, which allows paid media to be more efficient.

RebelMouse allows clients to easily manage website layouts and components at any time, ensuring sites remain fast and are rewarded by Google and Facebook. Our platform features proprietary SEO tools designed to help clients optimize organic search with every post and better align paid and organic search strategies for increased efficiency. Similarly, our platform also includes proprietary social tools to organically build community and growth, and our data helps clients spot winning organic trends that can inform paid social media.

RebelMouse Is a Partner That Can Guide You

When it comes to content marketing, it's important to be mindful of the relationship between owned, earned, and paid media — it will only help your teams engage and convert more audiences into customers and brand loyalists. At RebelMouse, we're proud of how we work with brands and our ability to provide the expertise, best practices, and modern technology that help teams become better content marketers. If you're a brand marketer, feel free to reach out to us to learn how RebelMouse can help you be more strategic and effective in your content marketing efforts.

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Target High-Value Users With Affinity Categories

Unlock valuable audience data and shape a new strategy

In today's landscape, quality content isn't enough — it's half the battle. Publishers need to produce shareable content backed by data to experience sustainable growth. At RebelMouse, we have a unique pageview methodology that provides an innovative user experience for every reader without sacrificing revenue and growth opportunities for publishers.

To do this, we track massive amounts of data across our platform through the use of custom-built Google Data Studio dashboards.

Click here to see the kind of growth our clients experience every day.

One of the best ways to discover more about your audience is by taking advantage of Affinity Categories. This feature breaks down audience demographics, including age, location, interests, and more. Affinity Categories are usually used to target audiences for ads, but we also use them to gain insights on what topics a site's visitors are interested in overall.

Normally, each category is listed out separately in Google Analytics. In the example shown above, our data experts split categories into separate levels to reveal different levels of audience depth. For instance, by splitting up the category News & Politics, we can better explore the detailed distribution of users interested in specific types of news:

  • News & Politics/Avid News Readers/Avid Political News Readers
  • News & Politics/Avid News Readers/Entertainment News Enthusiasts

From an editorial standpoint, this is useful because it allows publishers to determine and target varying levels of high-value users, improving the efficacy of a new content strategy or ad campaign.

If your site is already powered by RebelMouse, email support@rebelmouse.com to get a breakdown of your audience's Affinity Categories. If you aren't powered by RebelMouse yet, request a proposal today and start receiving the data you need to grow loyal followers at scale.

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Infinite Scroll: An Innovative + Intuitive UX

There is a common misconception that publishers have to sacrifice monetization and professional design to deliver a high-performing, quality user experience to its readers. But in today's modern publishing environment, websites can deliver an unobtrusive site experience that's intuitive, elegant, and prosperous.

To do this consistently, RebelMouse supports infinite scroll as part of our bigger design strategy called Social UX for Media. Much like the news feeds of Facebook, Twitter, and Instagram, infinite scroll provides an endless stream of articles to its readers so they never reach the "end" of your content.

Infinite scroll is an innovative approach, but it is also a widely adopted standard that has been endorsed and is supported officially by Google, Comscore, Nielsen, and many other industry giants. It's part of a new media strategy deployed by companies with massive valuations and the highest level of visibility in the U.S. market, including Axios, Vice, and The Verge.

In fact, RebelMouse built and launched news powerhouse Axios, now one of the biggest new media companies to date, with our Social UX for Media design featuring infinite scroll. It's still a core part of Axios' successful publishing strategy today. The feature has also been key to the growth of many other RebelMouse-powered properties, including La Verità, Dance Magazine, and United Airlines.

RebelMouse's Social UX for Media design, featuring infinite scroll on hub.united.com.

The primary reason infinite scroll is so successful is because it mimics user behavior in an innovative, yet familiar way, thanks to its similarity to social feeds. On mobile, expandable posts make it easy for users to read "before the jump" and quickly expand to the rest of the article with one click, rather than being taken to another article page. This is similar to when a user expands a caption on Instagram. It's these simple design details that bring massive growth to key stats like return visits and time on site.

Our page view methodology not only keeps the user experience intact, it also includes robust ad serving technology. We use industry standard rules for page views that require at least 50% of the screen space to change before it counts as a new page view. So whether you use Comscore or Nielsen to verify your site traffic, infinite scroll will not have a negative impact on your insights.

If you're interested in launching a site with our game-changing Social UX for Media design, request a proposal today and let's start working together. If your site is already powered by RebelMouse, and you have questions about infinite scroll, email support@rebelmouse.com.

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Particle Assembler: Ads in Slideshows Now Supported

You can now insert ads between slides in a slideshow!

Monetizing users' engagement and page views is pivotal to most digital businesses, and our Particle Assembler has been an invaluable tool in helping RebelMouse clients to insert native ads seamlessly into their content. Now we've taken this functionality one step further by introducing support for ads between slides in Assembler's slideshow layout.

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