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Google’s Structured Data Integration on RebelMouse

At RebelMouse, we consider search engine optimization to be just as important as site performance and content distribution. The media giants are always in a tug-of-war struggle, and when Google has the upper hand, it means less dependency on platforms and — hopefully — more page views for your site. Part of the way we optimize our sites for SEO is not only in how HTML is structured, but ensuring HTML passes Google's preferred formatting for key metadata.


Understanding Structured Data

It's not just about being fast. Google rewards sites that have well-structured data, too. The search engine even has its own support and integration guidelines around it. By following these rules, you're giving the search engine explicit clues about the meaning of a page. Structured data is a standardized format for providing information about a page and classifying its content. For example, on a recipe page, these classifying components could be ingredients, cooking time, temperature, and nutritional information.

Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general. For more on what structured data entails, click here.

Out-of-the-Box Integrations

Every RebelMouse site automatically populates key structured data so that Google can better understand your site. This, in turn, optimizes your page to win in the search results. Our out-of-the-box integration populates all the standard schema data with information about article content. This works not only on desktop and mobile web, but the data also gets populated to Google Accelerated Mobile Pages (AMP).

Here's a live example of just how organized a RebelMouse article page is right from the start.

JSON-LD is Google's supported format for passing structured data into their system. This is widely accepted across the open web, and can be very useful in partnership deals as well.

Extending Custom Fields Into Structured Data

It's simple to take any custom fields you're using on posts to populate categories like places, reviews, products, and maps.

Some sites may have e-commerce or location data associated with articles. On RebelMouse, you can configure our Layout & Design tool to output this data easily using custom HTML that follows this type of logic:

<jinja data-rm-friendly-name="Item Review"><![CDATA[ 
{% if context.post.roar_specific_data.review_item %}
    {% if context.post.roar_specific_data.review_value %}
        <script type="application/ld+json">
        {
            "@context": "https://schema.org",
            "@type": "Review",
            "author": "{% if context.post.original_user_subsite %}{{context.post.original_user_subsite.title}} {% else %} Unknown {% endif %}",
            "datePublished": "{{context.post.formated_full_created_ts}}",
            "itemReviewed": "{{context.post.roar_specific_data.review_item}}",
            "reviewRating": [{
                "@type": "Rating",
                "ratingValue": "{{context.post.roar_specific_data.review_value}}",
                "bestRating": "10",
                "worstRating": "0"
            }],
            "sourceOrganization": [{
                "@type": "Organization",
                "name": "GearBrain",
                "url": "https://www.gearbrain.com/",
                "logo": [{
                    "@type": "ImageObject",
                    "url": "https://assets.rbl.ms/18146795/2000x.png",
                    "width": "114px",
                    "height": "114px"
                }]
            }]
        }
        </script>
    {% endif %}
{% endif %} 
]]></jinja>

Leveraging structured data is just one of the many ways we optimize for SEO on RebelMouse. It's a major component of our formula for growth and how we build engaging communities. For more information on how RebelMouse handles structured data and how to refine your search strategy, contact your account manager today.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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New URL Structure for Communities and Users

If you've been following RebelMouse for any length of time, you know that we've gone all in on the power of influencers and creators. This, in turn, has driven us to expand and enhance our community-building platform at an incredible rate. Since our network has grown several fold with no signs of slowing down, it's now time to change how our technology handles user and community URLs to prevent any confusion in the future, especially for clients of ours that employ multiple communities.

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More Elements Available for Lazy Load

Lazy loading has been an available option in our Layout & Design tool for quite some time. In the world of computer programming, lazy loading is a design pattern that allows specific parts of your site to load in a certain order based on what the user needs to see first. Its use is suggested for common page elements such as related post lists, sidebars, and any others features of an article.

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Manage Your Site's Global Settings

Create Your Powerful + Modern Publishing System

At RebelMouse, we use the term "lean tech" quite a bit. Lean tech is the opposite of what many publishers think may save their site in today's landscape: A big-box CMS publishing solution that is often costly to customize and maintain. In actuality, the key to sustainable growth and revenue is a leaner, full-stack tech solution that creates opportunities for growth not just on site, but on search and social, too.

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Let Your Audience Tell Your Brand’s Story

United Airlines' "Her Art Here" Campaign Blends Engagement With Purpose

The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.

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How to Leverage Annotations in Google Analytics

When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.

For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.

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Changing the Face of Tech: The Women of RebelMouse

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A Guide to User Permissions on RebelMouse

On our platform, user roles range from base-level contributors all the way up to administrators. These roles are especially important when operating within the confines of our community dashboard, which brings multiple creators together to create and share within one large content hub.

The way each role interacts with others is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure is typically dependent on the number of writers employed, the amount of content published, and the cadence of posts.

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RebelMouse Ad Integrations: Overview

Since the dawn of digital publishing, exactly how to make money on content has been a rocky road for publishers to navigate. The good news is that thanks to factors like user maturity, advancements in tech, and algorithms that deliver a new level of personalization, monetizing your site is easier than before. In previous years, it seemed like publishers were drowning in the revenue duopoly that is Facebook and Google, with little time to come up for air.

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