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Google’s Structured Data Integration on RebelMouse

At RebelMouse, we consider search engine optimization to be just as important as site performance and content distribution. The media giants are always in a tug-of-war struggle, and when Google has the upper hand, it means less dependency on platforms and — hopefully — more page views for your site. Part of the way we optimize our sites for SEO is not only in how HTML is structured, but ensuring HTML passes Google's preferred formatting for key metadata.


Understanding Structured Data

It's not just about being fast. Google rewards sites that have well-structured data, too. The search engine even has its own support and integration guidelines around it. By following these rules, you're giving the search engine explicit clues about the meaning of a page. Structured data is a standardized format for providing information about a page and classifying its content. For example, on a recipe page, these classifying components could be ingredients, cooking time, temperature, and nutritional information.

Google uses structured data that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general. For more on what structured data entails, click here.

Out-of-the-Box Integrations

Every RebelMouse site automatically populates key structured data so that Google can better understand your site. This, in turn, optimizes your page to win in the search results. Our out-of-the-box integration populates all the standard schema data with information about article content. This works not only on desktop and mobile web, but the data also gets populated to Google Accelerated Mobile Pages (AMP).

Here's a live example of just how organized a RebelMouse article page is right from the start.

JSON-LD is Google's supported format for passing structured data into their system. This is widely accepted across the open web, and can be very useful in partnership deals as well.

Extending Custom Fields Into Structured Data

It's simple to take any custom fields you're using on posts to populate categories like places, reviews, products, and maps.

Some sites may have e-commerce or location data associated with articles. On RebelMouse, you can configure our Layout & Design tool to output this data easily using custom HTML that follows this type of logic:

<jinja data-rm-friendly-name="Item Review"><![CDATA[ 
{% if context.post.roar_specific_data.review_item %}
    {% if context.post.roar_specific_data.review_value %}
        <script type="application/ld+json">
        {
            "@context": "https://schema.org",
            "@type": "Review",
            "author": "{% if context.post.original_user_subsite %}{{context.post.original_user_subsite.title}} {% else %} Unknown {% endif %}",
            "datePublished": "{{context.post.formated_full_created_ts}}",
            "itemReviewed": "{{context.post.roar_specific_data.review_item}}",
            "reviewRating": [{
                "@type": "Rating",
                "ratingValue": "{{context.post.roar_specific_data.review_value}}",
                "bestRating": "10",
                "worstRating": "0"
            }],
            "sourceOrganization": [{
                "@type": "Organization",
                "name": "GearBrain",
                "url": "https://www.gearbrain.com/",
                "logo": [{
                    "@type": "ImageObject",
                    "url": "https://assets.rbl.ms/18146795/2000x.png",
                    "width": "114px",
                    "height": "114px"
                }]
            }]
        }
        </script>
    {% endif %}
{% endif %} 
]]></jinja>

Leveraging structured data is just one of the many ways we optimize for SEO on RebelMouse. It's a major component of our formula for growth and how we build engaging communities. For more information on how RebelMouse handles structured data and how to refine your search strategy, contact your account manager today.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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