Fuel a Data-Driven Content Strategy With Google Search Console Insights
At RebelMouse, we believe a data-driven content strategy is the key to success. Luckily, the era of "post and pray" is far behind us. Creators no longer need to create articles blindly and hope that they are successful. There are now tools that can help creators understand the kind of content that resonates with their desired audiences.
That's why we are excited to let you know about Google Search Console's Insights feature. According to Google, this new data view will help content creators and site owners answer the following questions:
- What are your best performing pieces of content?
- How are your new pieces of content performing?
- How do people discover your content across the web?
- What do people search for on Google Search before they visit your content?
- Which article refers users to your website and content?
How to Navigate to Google Search Console Insights
From the Overview dashboard in Google Search Console, you should see a new banner that reads Understand which content resonates with your readers. Click Search Console Insights on the right-hand side of that text prompt to launch Insights.
Note: Make sure your Google Analytics account is associated with your Google Search Console account. If the two aren't linked properly, you won't be able to access all of your relevant data in Google Search Console Insights. Click here to learn more.
Once clicked, you should see a new page load up with your Search Console Insights.
How to Access Google Search Console Insights From Google Analytics
In your Google Analytics account, under the Admin tab, click Property Settings in the left-hand navigation, and then click Adjust Search Console.
From there, you can check out your Enabled views to see if your Google Analytics account is connected to your Google Search Console account. You should see your site listed in the drop-down menu.
If your Google Search Console property is not linked to Google Analytics yet, you'll find an option to Add a property:
After you click Add, you will be taken to your Google Search Console account where you can select the property that you want to connect:
Once it's connected, it will appear in the Enabled views drop-down menu in your Google Analytics account that we covered earlier:
Unlock Valuable Data About Your Content
Here's a brief rundown of the analytics you can access from Google Search Console Insights.
Site Overview: See a snapshot of your recent pageviews and the average duration of a page view.
Content Overview: Review stats about your recent content's performance, as well as your most popular content by pageviews.
How People Find You: See your top traffic drivers, including organic search, direct, or social referrals.
Google Search: Learn which articles are driving traffic from search.
Referring Links From Other Websites: You can see what sites on the web are referring users back to your site.
Social Media: See how users are finding your site through social media channels.
Start Using Google Search Console Insights
Google Search Console Insights provides a great data snapshot of how content is performing on your site in real time. This empowers content creators to make strategy choices that may move the needle on metrics like search and social traffic, and even define the direction of future content creation.