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How to Know You've Got Viral Content Before It Happens

Velocity Alerts put your content on the fast track to viral success!

It's awesome when your content takes off and starts to go "viral." First, let's define what it means to produce viral content. We define the term "viral" as when traffic from another website or source, such as a social platform, begins to increase in addition to engagement from site visits. But what if you could know the moment your content starts trending so you can take advantage of the momentum and push it even further?

This is where Velocity Alerts, unique to our platform, come into play. With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, or promoting on social.


How Velocity Alerts Work

Velocity alerts are automatically emailed to you, and they're determined by tracking how quickly your content is being engaged with on your site, as well as on social networks that you've connected to your RebelMouse account.

  • When you post content, we monitor the average engagement for the first minute, every minute for the first 10 minutes, every 10 minutes for the next two hours, and every hour for the next 24 hours.
  • We track performance compared to the time of day and the day of the week, so content that's published during a time or day that typically has low engagement rates can be detected early.
  • We show on which social network (e.g., Facebook, Instagram, etc.) your post is going viral and by how much it's over performing.
  • We allow you to quickly optimize by giving you the option to feature the content on your site and/or send out an email blast about it.

Here's an example of a Velocity Alert for a social post:

What You Should Do When You See This Alert

Velocity Alerts are intended to point out that a piece of content is gaining popularity fast, instead of just waiting until it's become so popular that it would be hard for your editorial team to not notice.

Once you receive a Velocity Alert, there are a handful of things you should do:

  1. Consider boosting the post on social. This is the best time to spend a little money on a viral hit.
  2. Consider sending out an email blast about it — it's working with an audience that you're already reaching and you might be able to amplify it.
  3. Consider doing an ICYMI (in case you missed it) follow-up post on social. It's a great strategy to reach new audiences that may have missed the post during its initial rise.
  4. Consider spending some time emailing the link to the post to key traffic partners and outlets.

Here's an example of a Velocity Alert for a site post, with key benchmarking data:

Getting the right information early is critically important when creating a viral hit. Velocity Alerts can give your team the advantage by getting you the information you need early, allowing you to get the most out of your content.

How to Set up Velocity Alerts

Step 1: Head over to your Account dashboard via the hamburger menu (☰).

Step 2: Click on Email Notifications.

Step 3: Click the checkbox titled Notify me of engagement and traffic peaks on my site.

If you have any questions about this feature, email support@rebelmouse.com. Happy viral moments, Rebels!

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How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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