How to Win on Facebook Right Now
2017 marks another year of changes and updates to the Facebook platform. To no one's surprise, many of those updates were a direct response to both the fake news epidemic and intrusive ads that invaded the News Feed.
Throughout this cleanup process, many publishers who unintentionally violated new guidelines watched their Facebook reach decline. And without a strategy that's adaptive to Facebook's constant algorithm updates, publishers have been scrambling for answers and new ways to keep eyeballs on their content.
We can't really complain that good ol' quality content and an enhanced user experience is again at the forefront of all these efforts. Facebook has since even released News Feed Publisher Guidelines in an effort to bring back quality content that users truly value from publishers.
So if you've got the quality content part down, but still can't figure out how to increase your Facebook reach, there are a number of ways to make sure you're winning on both fronts.