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How to Win on Facebook Right Now

2017 marks another year of changes and updates to the Facebook platform. To no one's surprise, many of those updates were a direct response to both the fake news epidemic and intrusive ads that invaded the News Feed.

Throughout this cleanup process, many publishers who unintentionally violated new guidelines watched their Facebook reach decline. And without a strategy that's adaptive to Facebook's constant algorithm updates, publishers have been scrambling for answers and new ways to keep eyeballs on their content.

We can't really complain that good ol' quality content and an enhanced user experience is again at the forefront of all these efforts. Facebook has since even released News Feed Publisher Guidelines in an effort to bring back quality content that users truly value from publishers.

So if you've got the quality content part down, but still can't figure out how to increase your Facebook reach, there are a number of ways to make sure you're winning on both fronts.


Long-Form Content

Long-form content that is worth scrolling for is gold. We're not talking about long-form pieces that are filled with junk, but rather actual quality content that takes time and effort to produce. This is where you can not only get higher CPMs, but also higher engagement and sharing from your audiences. Long-form, detailed content gets shared more than its short-form alternative, and also ranks higher in Google. It's really a win-win.

Go “All in” on Instant Articles

Going "all in" on Instant Articles means every post has to be published as an Instant Article at least once. We can't stress this enough. It's become a must to winning the Facebook reach game. Not only will converting all your articles to Instant Articles grow your overall reach, but it will grow your website's total traffic too due to the leakage from desktop and mobile web.

Publishers that don't benefit from Instant Articles are simply not doing it right. We have a specific formula to optimize Instant Articles for maximum engagement and revenue.

It's a battle-tested, data-backed formula that's working for all of our clients: video + engaging, intelligently designed copy = $$$ on Instant Articles. And if you stick to it, you'll start to monetize Instant Articles with higher CPMs every day.

Your ad units should be configured so that they display evenly throughout your content, and everything should be perfectly optimized for social. Your website must also be paired alongside these efforts in order to create a fast and social experience because Facebook will kill reach to slow and poorly designed websites. Without these pieces in place, no real Instant Articles traffic can be built.

It’s Not All About Video

We were also onboard the rising video trend and preached its powers, but those powers are shifting. Video on Facebook has grown more complicated. Publishing properties that were purely social video peaked months ago. Those properties were filling a hole in content on Facebook, but they created very little loyalty and brand recognition — and that's super dangerous. Some publishers even experienced as much as a 60% drop in their traffic.

The good news is that writers are very much important again. The Facebook algorithm appreciates quality, thoughtful content. And it's not just writers, but true content curators who can build engaging pieces of content that bring in reach and revenue. Companies who laid off their editorial departments are now stuck because their pivot to video has been overdone. You absolutely need video, but you also need the mix of content that creates deep engagement and repeat loyalty to win on Facebook.

RebelMouse Can Help

Our technology is designed to keep up with the speed of the tech giants. We're obsessed with traffic + how things go viral, and it's allowed our clients to continue to see their Facebook reach increase. With the right mix of technology and strategy, we've mastered a content distribution formula that truly works.

Our CMS is designed to be your roadmap in the ever-changing media world, and encompasses everything from Instant Articles configuration + strategy to website launch. Not only will we help set up your Instant Articles, but we'll help you create a monetization and audience strategy that brings in real loyal, sticky audiences.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Let Your Audience Tell Your Brand’s Story

United Airlines' "Her Art Here" Campaign Blends Engagement With Purpose

The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.

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How to Leverage Annotations in Google Analytics

When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.

For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.

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Changing the Face of Tech: The Women of RebelMouse

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A Guide to User Permissions on RebelMouse

On our platform, user roles range from base-level contributors all the way up to administrators. These roles are especially important when operating within the confines of our community dashboard, which brings multiple creators together to create and share within one large content hub.

The way each role interacts with others is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure is typically dependent on the number of writers employed, the amount of content published, and the cadence of posts.

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RebelMouse Ad Integrations: Overview

Since the dawn of digital publishing, exactly how to make money on content has been a rocky road for publishers to navigate. The good news is that thanks to factors like user maturity, advancements in tech, and algorithms that deliver a new level of personalization, monetizing your site is easier than before. In previous years, it seemed like publishers were drowning in the revenue duopoly that is Facebook and Google, with little time to come up for air.

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RebelMouse Pageview Methodology

Throughout the evolution of media on the internet, there's been a constant struggle between design that provides the best monetization of articles and design that offers the best user experience. It's what has spurned the adoption of ad-blockers from the user perspective, and crazy 40-page slideshows on the publisher end.

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NEW: Styled Quotes Available in Entry Editor

At RebelMouse, we're always finding new ways to make dynamic content creation more intuitive, and this includes ensuring every article can easily be broken up into small, snackable pieces of content.

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How to Set Custom Fields for Every User

When you publish to RebelMouse, you don't just get access to a traditional CMS. You're also tapping into an online engagement platform designed to support communities. Building a creators network means your editorial team's content workflow has to operate seamlessly. And this clear path to publish is why clients on our platform can easily set up custom fields they want to show at a profile level for users in their community.

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