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How to Win on Facebook Right Now

2017 marks another year of changes and updates to the Facebook platform. To no one's surprise, many of those updates were a direct response to both the fake news epidemic and intrusive ads that invaded the News Feed.

Throughout this cleanup process, many publishers who unintentionally violated new guidelines watched their Facebook reach decline. And without a strategy that's adaptive to Facebook's constant algorithm updates, publishers have been scrambling for answers and new ways to keep eyeballs on their content.

We can't really complain that good ol' quality content and an enhanced user experience is again at the forefront of all these efforts. Facebook has since even released News Feed Publisher Guidelines in an effort to bring back quality content that users truly value from publishers.

So if you've got the quality content part down, but still can't figure out how to increase your Facebook reach, there are a number of ways to make sure you're winning on both fronts.


Long-Form Content

Long-form content that is worth scrolling for is gold. We're not talking about long-form pieces that are filled with junk, but rather actual quality content that takes time and effort to produce. This is where you can not only get higher CPMs, but also higher engagement and sharing from your audiences. Long-form, detailed content gets shared more than its short-form alternative, and also ranks higher in Google. It's really a win-win.

Go “All in” on Instant Articles

Going "all in" on Instant Articles means every post has to be published as an Instant Article at least once. We can't stress this enough. It's become a must to winning the Facebook reach game. Not only will converting all your articles to Instant Articles grow your overall reach, but it will grow your website's total traffic too due to the leakage from desktop and mobile web.

Publishers that don't benefit from Instant Articles are simply not doing it right. We have a specific formula to optimize Instant Articles for maximum engagement and revenue.

It's a battle-tested, data-backed formula that's working for all of our clients: video + engaging, intelligently designed copy = $$$ on Instant Articles. And if you stick to it, you'll start to monetize Instant Articles with higher CPMs every day.

Your ad units should be configured so that they display evenly throughout your content, and everything should be perfectly optimized for social. Your website must also be paired alongside these efforts in order to create a fast and social experience because Facebook will kill reach to slow and poorly designed websites. Without these pieces in place, no real Instant Articles traffic can be built.

It’s Not All About Video

We were also onboard the rising video trend and preached its powers, but those powers are shifting. Video on Facebook has grown more complicated. Publishing properties that were purely social video peaked months ago. Those properties were filling a hole in content on Facebook, but they created very little loyalty and brand recognition — and that's super dangerous. Some publishers even experienced as much as a 60% drop in their traffic.

The good news is that writers are very much important again. The Facebook algorithm appreciates quality, thoughtful content. And it's not just writers, but true content curators who can build engaging pieces of content that bring in reach and revenue. Companies who laid off their editorial departments are now stuck because their pivot to video has been overdone. You absolutely need video, but you also need the mix of content that creates deep engagement and repeat loyalty to win on Facebook.

RebelMouse Can Help

Our technology is designed to keep up with the speed of the tech giants. We're obsessed with traffic + how things go viral, and it's allowed our clients to continue to see their Facebook reach increase. With the right mix of technology and strategy, we've mastered a content distribution formula that truly works.

Our CMS is designed to be your roadmap in the ever-changing media world, and encompasses everything from Instant Articles configuration + strategy to website launch. Not only will we help set up your Instant Articles, but we'll help you create a monetization and audience strategy that brings in real loyal, sticky audiences.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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New: Easily Remove Users + Transfer Content

We subscribe to the idea that we live in a universe filled with creators. With that said, not all creators are created equal, and sometimes they move on after a while. That's why we want to make sure our site administrators have complete control over who has access to their RebelMouse pages. We've launched a new user interface within our users dashboard that allows you to efficiently remove authors from your site. And during this process, you can also reallocate posts from one user to another in bulk. Here's a look at how it all works.

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NEW: RebelMouse Native Comments with Notifications

Content creation is never static. To build an audience, it's important to ensure that your content is not only dynamic, but sparks a conversation.

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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How to Add a Title to Section and Tag Pages

Sometimes you might find the need to put a title on a section page. Here's an example:

Here's how to do it:

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Introducing New and Dynamic Styles in Particle Assembler

Content creators are the lifeblood of your web property and their time is precious. That's why at RebelMouse we're always looking to enhance the ways creators can shape their content into dynamic and engaging media.

Our Particle Assembler is an intuitive way to create stunning dev-free designs in just a few clicks. And now Assembler has more styles to make your content pop.

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