Our obsession over methodical traffic and how/why things go viral has allowed our clients to see a constant increase in reach on Facebook. Within the past five months, many publishers have been experiencing another decline in Facebook reach. In fact, reach is down as much as 42% so far this year. It's a trend that persists despite the rise of content championing polarizing stories and social-friendly videos. At RebelMouse, our clients continue to see their Facebook reach increase. We look at changes in the media landscape and platform updates as a challenge and an opportunity.
The direction has sparked questions about what Facebook has been doing to its algorithm, and what publishers can and should do in response. With the right mix of technology + strategy, we've created a content distribution formula that truly works for the properties we power.
Here are seven reasons why our Facebook game is 👌 .
1. Server Response Time
Facebook is prioritizing faster-loading pages, so we got faster too. It all boils down to user experience, and fast load times + page speed are musts if you want readers to stick around and consume your content.
The difference we see is unreal:
2. Social UX for Media: A Page View Game Changer
Social UX for Media is our way of making your site as viral and binge-worthy as the Facebook News Feed. This format enables our clients to present their users with content in a format they're already familiar using. We've seen clients double their traffic within 10 days using our highly optimized layout. It's working for the amazing media properties Axios, EcoWatch, Dance Magazine, and others we power.
Here's how Social UX for Media is impacting our clients' page views:
3. Facebook Instant Articles Optimization
We always tell our clients to "go all in" with Facebook Instant Articles — and we mean all in. This includes using video, producing engaging and intelligently designed copy, making sure your pages load fast, and ensuring articles are perfectly optimized for social. Clients that stick to this formula have experienced up to $25 CPM on Instant Articles.
4. Facebook Live Campaigns
Video continues to dominate in terms of engagement and reach, and native video even more so. Broadcasting live helps our clients get the right visibility across their audiences, and keeps their content mix fresh and engaging. Leveraging those earned video views to create custom audiences for future retargeting ensures our clients get the most out of their content.
5. New Content Lifecycle
It's important to work with other Facebook Pages that have high follower counts, and practice the law of reciprocity to build repeat visits from loyal followers.
6. Research Is Everything
We ask our clients to figure out which content is polarizing to their users. And once we're armed with that information, we work together to create related child properties as part of a larger site network. We all know that high affinity works well on social, and once it's mixed with the right technology and strategy, its effect and reach is undeniable.
7. Take Advantage of Instagram
Utilizing platforms like Instagram is an abstract value that is gaining momentum. We're building audiences and traffic everywhere, across platforms. Instagram, Tumblr, Twitter, Snapchat — they're all here to send more traffic out to our sites.
At the end of the day, it's pretty simple: The world is changing, and if you change with it there's plenty of opportunity. The key is that you can't do all of this on a decentralized, custom CMS like WordPress, where every update has to be pushed out individually and security intrusions are the norm. It's a broken model emulated by too many platforms.
That's why we set out to solve this problem with a centralized, social CMS built for speed. In our world, the recent, months-long decline in Facebook reach for many publishers is merely another opportunity to help our clients rise above the rest.
Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:
Why RebelMouse?
Unprecedented Scale
RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.
120M+ Users
550M+ Pageviews
17+ Avg. Minutes per User
6+ Avg. Pages per User
Today's Top Websites Use RebelMouse
Thanks to the tremendous scale of our network, we are able to analyze a wealth of traffic data that informs our strategies and allows us to be a true strategic partner instead of just a vendor.
What Clients Say
We’re here to help you weigh and understand every tech and strategic decision that affects
your digital presence. Spend less time managing everything yourself, and more time focused on
creating the quality content your users deserve.
I love the control panel. Awesome work. I have to say, what an amazing creative team RebelMouse is. I am so grateful!
Terrence O'Hanlon
Founder and Chairman Reliabilityweb
It’s like we’ve been riding horses to commute all our lives and someone just showed us a Tesla.
Brendan Farley
Vice President, Product Management Strada Education Network
Thanks to RebelMouse, United doesn’t have to sacrifice great content for speed. You can have both!
Ryan Bujeker
Director, Social Media Strategy & Digital Engagement United Airlines
We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform. We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO tools, as well as their social integrations.
Jill Braff
President/Chief Operating Officer Brit + Co
THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with you all.
Tim Grieve
Executive Editor Protocol
So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there! Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more than you need on the right technology with the right platform that does! 🌐💙🏎️
Andrey Lipattsev
Partner Development Manager Google
It is not often I jump out of my chair and scream in a positive way, but I just did! This is the happiest I have seen my Managing Editor in 2021! Thank you.
Nick Smith
CEO Investing News Network
Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we optimize search and create a great audience experience. As we have implemented the various search tactics, positive results are almost instantaneous. Training our content creators has been simple. The system is incredibly user friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver exactly what you want." I couldn't agree more!
Emma Schofield
Director of Change Management Investing News Network
We continue to be huge fans of RebelMouse and envision a very long-term relationship with the platform. The service has been impeccable.
Douglas Fischer
Executive Director Environmental Health News
I am a HUGE RebelMouse fan, and basically tell everyone I meet who's looking to overhaul their website to get in touch right away.
Susan Hassler
Editor Emeritus IEEE Spectrum
Every member of the RebelMouse team, but especially our project team, are superstars! Our site launch on the platform met all our expectations and we love the technology. We are positive about the future of our site and look forward to improving our approaches and processes with RebelMouse's guidance!
Terrence O'Hanlon
Founder and Chairman Reliabilityweb
RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS. Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and use the best industry standards, especially in terms of page speed.
Chuck Lapointe
CEO Narcity Media
The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any new business needs that we have.
David Nguyen
Senior Director of Digital Marketing Investing News Network
RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!
Luke Viertel
Digital Strategist Premier Guitar
RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a professional, respectful, and friendly way!
RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.
Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.