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Why We're Immune to Facebook's Pendulum

Our obsession over methodical traffic and how/why things go viral has allowed our clients to see a constant increase in reach on Facebook. Within the past five months, many publishers have been experiencing another decline in Facebook reach. In fact, reach is down as much as 42% so far this year. It's a trend that persists despite the rise of content championing polarizing stories and social-friendly videos. At RebelMouse, our clients continue to see their Facebook reach increase. We look at changes in the media landscape and platform updates as a challenge and an opportunity.


The direction has sparked questions about what Facebook has been doing to its algorithm, and what publishers can and should do in response. With the right mix of technology + strategy, we've created a content distribution formula that truly works for the properties we power.

Here are seven reasons why our Facebook game is 👌 .

1. Server Response Time

Facebook is prioritizing faster-loading pages, so we got faster too. It all boils down to user experience, and fast load times + page speed are musts if you want readers to stick around and consume your content.

The difference we see is unreal:

2. Social UX for Media: A Page View Game Changer

Social UX for Media is our way of making your site as viral and binge-worthy as the Facebook News Feed. This format enables our clients to present their users with content in a format they're already familiar using. We've seen clients double their traffic within 10 days using our highly optimized layout. It's working for the amazing media properties Axios, EcoWatch, Dance Magazine, Azula, and others we power.

Here's how Social UX for Media is impacting our clients' page views:

3. Facebook Instant Articles Optimization

We always tell our clients to "go all in" with Facebook Instant Articles — and we mean all in. This includes using video, producing engaging and intelligently designed copy, making sure your pages load fast, and ensuring articles are perfectly optimized for social. Clients that stick to this formula have experienced up to $25 CPM on Instant Articles.

4. Facebook Live Campaigns

Video continues to dominate in terms of engagement and reach, and native video even more so. Broadcasting live helps our clients get the right visibility across their audiences, and keeps their content mix fresh and engaging. Leveraging those earned video views to create custom audiences for future retargeting ensures our clients get the most out of their content.

5. New Content Lifecycle

It's important to work with other Facebook Pages that have high follower counts, and practice the law of reciprocity to build repeat visits from loyal followers.

6. Research Is Everything

We ask our clients to figure out which content is polarizing to their users. And once we're armed with that information, we work together to create related child properties as part of a larger site network. We all know that high affinity works well on social, and once it's mixed with the right technology and strategy, its effect and reach is undeniable.

7. Take Advantage of Instagram

Utilizing platforms like Instagram is an abstract value that is gaining momentum. We're building audiences and traffic everywhere, across platforms. Instagram, Tumblr, Twitter, Snapchat — they're all here to send more traffic out to our sites.

At the end of the day, it's pretty simple: The world is changing, and if you change with it there's plenty of opportunity. The key is that you can't do all of this on a decentralized, custom CMS like WordPress, where every update has to be pushed out individually and security intrusions are the norm. It's a broken model emulated by too many platforms.

That's why we set out to solve this problem with a centralized, social CMS built for speed. In our world, the recent, months-long decline in Facebook reach for many publishers is merely another opportunity to help our clients rise above the rest.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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Take Advantage of Rich Media Integrations on RebelMouse

Amplify Every Article With Videos, UGC, and More

At RebelMouse, we believe flat media is dead. The concept of what qualifies as content is constantly evolving, and we want to arm our content creators with the right editorial tools to amplify quality content. This is why we make it easy to access our media asset uploader, which allows you to seamlessly embed media from your device or a popular third-party source, such as GIPHY, Instagram, Twitter, YouTube, and Vimeo. In a few clicks, you can transform your post with modern formats that will instantly make your content stand out on site, search, and social.

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Overview: Mailchimp + RebelMouse Integration

One of the strongest methods to grow your readership is through newsletter campaigns. While sometimes metrics like opens and click-through rates can be low, emails are still a great way to target niche audiences to convert them into loyal followers. At RebelMouse, we have a detailed and intuitive integration with Mailchimp's platform. Here's how it works.

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Key Elements of a Brand Hub

The Content Marketing Stack of the Future, Today

Having a simple, gorgeous user experience that highlights the brand is an easy mission to define and a hard one to accomplish. RebelMouse is unparalleled at creating mass consumer experiences that foster deep engagement and loyalty. All our design theories and approaches are tested and backed by a massive amounts of data. Sites on our platform can get as many as 26 pages per visit, and on average get five pages per visit. Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. It's fast, clean, beautiful, and it works.

Learn more about our clients: RebelMouse Case Studies.

Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences.

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Writing Custom CSS in Custom HTML Elements + Correctly Referencing Layouts and Elements

It's tempting to reference custom CSS using Google Chrome's debugging tools to look up page layout IDs.

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Launching a Community on RebelMouse

The current social ecosystem has given us a seemingly limitless number of premium creators who understand how to create dynamic and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too.

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