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Important: Mandatory Facebook Upgrade Arrives in 2018

The media world is ever-evolving, but one thing is abundantly clear: Facebook and Google, the almighty duopoly, have a firm grip on digital ad revenue. While successful media companies and brands struggle to meet revenue goals, the platforms are reaching new heights. As the state of digital media continues to puzzle publishers in 2017, it can be hard to strategize with all the changes and updates these mega platforms throw our way.

We often see media companies frantically trying to adopt a new strategy to monetize without knowing how to successfully execute. Case in point: The pivot-to-video trend, which has really been more like a pivot to ad-backed digital media, is causing editorial teams to take drastic measures prematurely.

RebelMouse is here to make life easier, and help you with your strategy along the way. Our team of experts live and breathe digital content. We stay ahead of all the algorithm updates, the platform changes, etc., so you can focus on producing great content. We help you take back control of your content and stay abreast of the best monetization strategies so you can bring in real revenue.

One of Facebook's recent updates makes it mandatory to switch to their Monetization Manager by February 2018. We'll walk you through this process so this change doesn't affect your monetization strategy.


You may have already received an email from Facebook with the following ominous subject line:

Upgrade to the New Audience Network Platform by February 1, 2018

It's a cumbersome but mandatory upgrade for accounts that don't use Business Manager yet (or at least haven't linked it to their apps). Facebook has a page explaining how to transition to Monetization Manager that you can read about here.

But here's our step-by-step breakdown for your convenience:

1. Head Over to the Business Manager Upgrade Link

This link was included in your email notification. If you missed it, you can access it here: https://business.facebook.com/pub/upgrade.

Provided you're already logged into Facebook, you'll be presented with a list of apps you own. Select the ones pertinent to the page you have to migrate. For example: Love Meow, Love Meow - Instant Articles.

If you lack access to your app, or you suspect that one is missing, please check with your RebelMouse account manager.

2. Select or Create a Business Manager Account

If you already have a Business Manager account, it will show up in the list.

If you don't have one set up yet, you can easily create one from within the wizard in two easy steps:

1. Name Your Business

2. Add Your Username and Business Email Address

At this point, you might be asking yourself, "Why can't I just ask my RebelMouse account manager to do this for me?" We'd love to, but unfortunately Facebook has a restriction on the number of Business Managers a single person can create. If you try to create more than two, you get this error message:

And here's Facebook's official response to this error:

So you'll have to create the new Business Manager yourself. Then us Rebels can be added as admins or analysts to help.

3. Group Your Apps and Websites into Properties

Facebook will perform this grouping automatically after steps one and two, but you'll be able to add more if needed.

4. Add People to Any Role on the Spot

This step is where you can add co-workers, partners, and your RebelMouse account managers.

After you click Finish, you'll be taken to your new Monetization Manager and will have created a Business Manager account (if you didn't already have one).

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Manage Your Site's Global Settings

Create Your Powerful + Modern Publishing System

At RebelMouse, we use the term "lean tech" quite a bit. Lean tech is the opposite of what many publishers think may save their site in today's landscape: A big-box CMS publishing solution that is often costly to customize and maintain. In actuality, the key to sustainable growth and revenue is a leaner, full-stack tech solution that creates opportunities for growth not just on site, but on search and social, too.

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Let Your Audience Tell Your Brand’s Story

United Airlines' "Her Art Here" Campaign Blends Engagement With Purpose

The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.

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How to Leverage Annotations in Google Analytics

When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.

For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.

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Changing the Face of Tech: The Women of RebelMouse

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Guide to User Permissions on RebelMouse

On our platform, user roles range from base-level contributors all the way up to administrators. These roles are especially important when operating within the confines of our community dashboard, which brings multiple creators together to create and share within one large content hub.

The way each role interacts with others is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure is typically dependent on the number of writers employed, the amount of content published, and the cadence of posts.

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RebelMouse Ad Integrations: Overview

Since the dawn of digital publishing, exactly how to make money on content has been a rocky road for publishers to navigate. The good news is that thanks to factors like user maturity, advancements in tech, and algorithms that deliver a new level of personalization, monetizing your site is easier than before. In previous years, it seemed like publishers were drowning in the revenue duopoly that is Facebook and Google, with little time to come up for air.

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RebelMouse Pageview Methodology

Throughout the evolution of media on the internet, there's been a constant struggle between design that provides the best monetization of articles and design that offers the best user experience. It's what has spurned the adoption of ad-blockers from the user perspective, and crazy 40-page slideshows on the publisher end.

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NEW: Styled Quotes Available in Entry Editor

At RebelMouse, we're always finding new ways to make dynamic content creation more intuitive, and this includes ensuring every article can easily be broken up into small, snackable pieces of content.

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