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Important: Mandatory Facebook Upgrade Arrives in 2018

The media world is ever-evolving, but one thing is abundantly clear: Facebook and Google, the almighty duopoly, have a firm grip on digital ad revenue. While successful media companies and brands struggle to meet revenue goals, the platforms are reaching new heights. As the state of digital media continues to puzzle publishers in 2017, it can be hard to strategize with all the changes and updates these mega platforms throw our way.

We often see media companies frantically trying to adopt a new strategy to monetize without knowing how to successfully execute. Case in point: The pivot-to-video trend, which has really been more like a pivot to ad-backed digital media, is causing editorial teams to take drastic measures prematurely.

RebelMouse is here to make life easier, and help you with your strategy along the way. Our team of experts live and breathe digital content. We stay ahead of all the algorithm updates, the platform changes, etc., so you can focus on producing great content. We help you take back control of your content and stay abreast of the best monetization strategies so you can bring in real revenue.

One of Facebook's recent updates makes it mandatory to switch to their Monetization Manager by February 2018. We'll walk you through this process so this change doesn't affect your monetization strategy.


You may have already received an email from Facebook with the following ominous subject line:

Upgrade to the New Audience Network Platform by February 1, 2018

It's a cumbersome but mandatory upgrade for accounts that don't use Business Manager yet (or at least haven't linked it to their apps). Facebook has a page explaining how to transition to Monetization Manager that you can read about here.

But here's our step-by-step breakdown for your convenience:

1. Head Over to the Business Manager Upgrade Link

This link was included in your email notification. If you missed it, you can access it here: https://business.facebook.com/pub/upgrade.

Provided you're already logged into Facebook, you'll be presented with a list of apps you own. Select the ones pertinent to the page you have to migrate. For example: Love Meow, Love Meow - Instant Articles.

If you lack access to your app, or you suspect that one is missing, please check with your RebelMouse account manager.

2. Select or Create a Business Manager Account

If you already have a Business Manager account, it will show up in the list.

If you don't have one set up yet, you can easily create one from within the wizard in two easy steps:

1. Name Your Business

2. Add Your Username and Business Email Address

At this point, you might be asking yourself, "Why can't I just ask my RebelMouse account manager to do this for me?" We'd love to, but unfortunately Facebook has a restriction on the number of Business Managers a single person can create. If you try to create more than two, you get this error message:

And here's Facebook's official response to this error:

So you'll have to create the new Business Manager yourself. Then us Rebels can be added as admins or analysts to help.

3. Group Your Apps and Websites into Properties

Facebook will perform this grouping automatically after steps one and two, but you'll be able to add more if needed.

4. Add People to Any Role on the Spot

This step is where you can add co-workers, partners, and your RebelMouse account managers.

After you click Finish, you'll be taken to your new Monetization Manager and will have created a Business Manager account (if you didn't already have one).

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Curate Well-Rounded Content: Embed Previous Posts With Assembler

Flat media is dead. That's why we are always updating our product to make it easier and more intuitive to create dynamic media. A great example of one of these features allows users to embed previously published posts into a new post through our Particle Assembler.

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Updates: Edit Email Templates in Entry Editor, Easily Select the Right Tags

We have two new product updates that will make editing each article easier and more customized.

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New: Simplify Your Workflow With Our New Copy and Paste Function

There's a new feature in RebelMouse's Entry Editor that easily lets you copy and paste an entire post, including lead media, headline, subheadline, body, social copy, and social scheduling information. Don't worry — we will only copy the social scheduling language you've previously set up. Using this functionality will not schedule the post to be sent out again.

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How to Set a Canonical URL

A canonical URL is an HTML element that prevents duplicate content. This helps prevent SEO issues by indicating whether a URL is a "canonical" or "preferred" version of a page.

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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The CFO's Guide to RebelMouse

A look at how you gain more and spend less with our platform.

Every Chief Financial Officer (CFO) has an important mission: Balance efficiency with fiscal responsibility while eliminating risk. To survive and thrive in today's publishing industry, this can be a tall order. New options for vendors, hosting, and service providers pop up all the time, and as technology advances, so do the kinds of tools you need to grow reach and revenue.

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Be an Advocate for Engagement With Discovery Email Templates

RebelMouse's Discovery tool offers various forms of social outreach, including emails that you can send to influencers while you're editing your article. We utilize our proprietary technology to seamlessly pull in the email addresses of social media account owners. And now, coupled with customizable template language that automatically gets pulled into your workflow, you can easily send out messages to let these accounts know that you love their content and wouldn't mind if they shared a related story of yours.

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New E-Commerce Option: Easily Feature Products With Just a Few Clicks

Every year, the numbers of shoppers who choose to purchase online versus in retail stores continues to grow. It's estimated that the number of online shoppers will rise to 230.5 million by 2021. At RebelMouse, we've added a new particle layout for our clients that do e-commerce. This feature makes it super simple to highlight products right from within our Entry Editor.

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2018: A RebelMouse Year in Review

From product to personal, we flourished on every level.

It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. It was 365 days of twists, turns, and far more shining moments than ever before.

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