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Important: Mandatory Facebook Upgrade Arrives in 2018

The media world is ever-evolving, but one thing is abundantly clear: Facebook and Google, the almighty duopoly, have a firm grip on digital ad revenue. While successful media companies and brands struggle to meet revenue goals, the platforms are reaching new heights. As the state of digital media continues to puzzle publishers in 2017, it can be hard to strategize with all the changes and updates these mega platforms throw our way.

We often see media companies frantically trying to adopt a new strategy to monetize without knowing how to successfully execute. Case in point: The pivot-to-video trend, which has really been more like a pivot to ad-backed digital media, is causing editorial teams to take drastic measures prematurely.

RebelMouse is here to make life easier, and help you with your strategy along the way. Our team of experts live and breathe digital content. We stay ahead of all the algorithm updates, the platform changes, etc., so you can focus on producing great content. We help you take back control of your content and stay abreast of the best monetization strategies so you can bring in real revenue.

One of Facebook's recent updates makes it mandatory to switch to their Monetization Manager by February 2018. We'll walk you through this process so this change doesn't affect your monetization strategy.


You may have already received an email from Facebook with the following ominous subject line:

Upgrade to the New Audience Network Platform by February 1, 2018

It's a cumbersome but mandatory upgrade for accounts that don't use Business Manager yet (or at least haven't linked it to their apps). Facebook has a page explaining how to transition to Monetization Manager that you can read about here.

But here's our step-by-step breakdown for your convenience:

1. Head Over to the Business Manager Upgrade Link

This link was included in your email notification. If you missed it, you can access it here: https://business.facebook.com/pub/upgrade.

Provided you're already logged into Facebook, you'll be presented with a list of apps you own. Select the ones pertinent to the page you have to migrate. For example: Love Meow, Love Meow - Instant Articles.

If you lack access to your app, or you suspect that one is missing, please check with your RebelMouse account manager.

2. Select or Create a Business Manager Account

If you already have a Business Manager account, it will show up in the list.

If you don't have one set up yet, you can easily create one from within the wizard in two easy steps:

1. Name Your Business

2. Add Your Username and Business Email Address

At this point, you might be asking yourself, "Why can't I just ask my RebelMouse account manager to do this for me?" We'd love to, but unfortunately Facebook has a restriction on the number of Business Managers a single person can create. If you try to create more than two, you get this error message:

And here's Facebook's official response to this error:

So you'll have to create the new Business Manager yourself. Then us Rebels can be added as admins or analysts to help.

3. Group Your Apps and Websites into Properties

Facebook will perform this grouping automatically after steps one and two, but you'll be able to add more if needed.

4. Add People to Any Role on the Spot

This step is where you can add co-workers, partners, and your RebelMouse account managers.

After you click Finish, you'll be taken to your new Monetization Manager and will have created a Business Manager account (if you didn't already have one).

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, frequently reports on how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse has consistently outperformed major CMS platforms on Google's most critical metrics throughout the year:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web VitalsFrom Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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The Most Secure CMS of 2022
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The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

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