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How to A/B Test Layouts

Let's get started. Go to the Layout & Design tool in the left-hand navigation menu.


You'll find that all pages (Post, Home Page, Section, etc.) have an A/B action button in the toolbar:

This will allow you to create new layouts to test.

Creating a New A/B Testing Layout

You can create a new B test two different ways:

1. Use the + NEW TEST CASE button.

2. Copy a specific layout with the Copy button that's in the settings menu of a layout.

CRUD Operations for Your Layouts

You can Copy, Delete, check Settings, and Set a Default Layout using the four handy buttons at the top of each A/B test.

You can also change the name of your layout in the Case Title field under Settings.

Share It on Social with Our Custom Query Parameter

Different A/B testing templates are identified in the URL of a page via a query parameter. You can find this variable and change it in the Properties card of your A/B layout.

The query parameter can be customized by clicking into the Query Variable and Query Value fields and simply overwriting them:

For example, the regular home page URL for the following test site is http://dokidoki.rebelmouse.com. But you can check out one of the A/B home page tests we've set up by going to http://dokidoki.rebelmouse.com/?heading=3. Neat, huh?

Our A/B testing query parameter lets you, for example, share the same article with two different layouts on social:

  • Article 1 with Layout A goes to Facebook
  • Article 2 with Layout B goes to Twitter

Google Analytics Tracking with UTM Campaigns

We can also track the performance of each layout via a Google Analytics integration. We have a default setup, but if you wish to customize it then it's easily doable in the Properties card.

Below the query parameter fields, you'll find all of the usual UTM variables that can be set up to match your own tracking. You can see some other live examples of A/B testing here:

Home Pages

http://dokidoki.rebelmouse.com?splash=true

http://dokidoki.rebelmouse.com?splash=false

Section Pages

http://dokidoki.rebelmouse.com/tests?section=basic

http://dokidoki.rebelmouse.com/tests?section=three

Please make sure that if you're testing a Section page, Article page, or any other pages that are not the home page, that you open up the page first and then add the query parameter. So click on any Section/Article page on your site (E.g., "/tests/" on the demo site we've been using as an example in this post), and then add the query parameter to the end of the URL. Otherwise, the site will think you're trying to load a different layout for the home page.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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