Subscribe to Our Newsletter

x

How to A/B Test Layouts

Let's get started. Go to the Layout & Design tool in the left-hand navigation menu.


You'll find that all pages (Post, Home Page, Section, etc.) have an A/B action button in the toolbar:

This will allow you to create new layouts to test.

Creating a New A/B Testing Layout

You can create a new B test two different ways:

1. Use the + NEW TEST CASE button.

2. Copy a specific layout with the Copy button that's in the settings menu of a layout.

CRUD Operations for Your Layouts

You can Copy, Delete, check Settings, and Set a Default Layout using the four handy buttons at the top of each A/B test.

You can also change the name of your layout in the Case Title field under Settings.

Share It on Social with Our Custom Query Parameter

Different A/B testing templates are identified in the URL of a page via a query parameter. You can find this variable and change it in the Properties card of your A/B layout.

The query parameter can be customized by clicking into the Query Variable and Query Value fields and simply overwriting them:

For example, the regular home page URL for the following test site is http://dokidoki.rebelmouse.com. But you can check out one of the A/B home page tests we've set up by going to http://dokidoki.rebelmouse.com/?heading=3. Neat, huh?

Our A/B testing query parameter lets you, for example, share the same article with two different layouts on social:

  • Article 1 with Layout A goes to Facebook
  • Article 2 with Layout B goes to Twitter

Google Analytics Tracking with UTM Campaigns

We can also track the performance of each layout via a Google Analytics integration. We have a default setup, but if you wish to customize it then it's easily doable in the Properties card.

Below the query parameter fields, you'll find all of the usual UTM variables that can be set up to match your own tracking. You can see some other live examples of A/B testing here:

Home Pages

http://dokidoki.rebelmouse.com?splash=true

http://dokidoki.rebelmouse.com?splash=false

Section Pages

http://dokidoki.rebelmouse.com/tests?section=basic

http://dokidoki.rebelmouse.com/tests?section=three

Please make sure that if you're testing a Section page, Article page, or any other pages that are not the home page, that you open up the page first and then add the query parameter. So click on any Section/Article page on your site (E.g., "/tests/" on the demo site we've been using as an example in this post), and then add the query parameter to the end of the URL. Otherwise, the site will think you're trying to load a different layout for the home page.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Keep reading... Show less

Curate Well-Rounded Content: Embed Previous Posts With Assembler

Flat media is dead. That's why we are always updating our product to make it easier and more intuitive to create dynamic media. A great example of one of these features allows users to embed previously published posts into a new post through our Particle Assembler.

Keep reading... Show less

Updates: Edit Email Templates in Entry Editor, Easily Select the Right Tags

We have two new product updates that will make editing each article easier and more customized.

Keep reading... Show less

New: Simplify Your Workflow With Our New Copy and Paste Function

There's a new feature in RebelMouse's Entry Editor that easily lets you copy and paste an entire post, including lead media, headline, subheadline, body, social copy, and social scheduling information. Don't worry — we will only copy the social scheduling language you've previously set up. Using this functionality will not schedule the post to be sent out again.

Keep reading... Show less

How to Set a Canonical URL

A canonical URL is an HTML element that prevents duplicate content. This helps prevent SEO issues by indicating whether a URL is a "canonical" or "preferred" version of a page.

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

The CFO's Guide to RebelMouse

A look at how you gain more and spend less with our platform.

Every Chief Financial Officer (CFO) has an important mission: Balance efficiency with fiscal responsibility while eliminating risk. To survive and thrive in today's publishing industry, this can be a tall order. New options for vendors, hosting, and service providers pop up all the time, and as technology advances, so do the kinds of tools you need to grow reach and revenue.

Keep reading... Show less

Be an Advocate for Engagement With Discovery Email Templates

RebelMouse's Discovery tool offers various forms of social outreach, including emails that you can send to influencers while you're editing your article. We utilize our proprietary technology to seamlessly pull in the email addresses of social media account owners. And now, coupled with customizable template language that automatically gets pulled into your workflow, you can easily send out messages to let these accounts know that you love their content and wouldn't mind if they shared a related story of yours.

Keep reading... Show less

New E-Commerce Option: Easily Feature Products With Just a Few Clicks

Every year, the numbers of shoppers who choose to purchase online versus in retail stores continues to grow. It's estimated that the number of online shoppers will rise to 230.5 million by 2021. At RebelMouse, we've added a new particle layout for our clients that do e-commerce. This feature makes it super simple to highlight products right from within our Entry Editor.

Keep reading... Show less

2018: A RebelMouse Year in Review

From product to personal, we flourished on every level.

It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. It was 365 days of twists, turns, and far more shining moments than ever before.

Keep reading... Show less