Subscribe to Our Newsletter

x

How to A/B Test Layouts

Let's get started. Go to the Layout & Design tool in the left-hand navigation menu.


You'll find that all pages (Post, Home Page, Section, etc.) have an A/B action button in the toolbar:

This will allow you to create new layouts to test.

Creating a New A/B Testing Layout

You can create a new B test two different ways:

1. Use the + NEW TEST CASE button.

2. Copy a specific layout with the Copy button that's in the settings menu of a layout.

CRUD Operations for Your Layouts

You can Copy, Delete, check Settings, and Set a Default Layout using the four handy buttons at the top of each A/B test.

You can also change the name of your layout in the Case Title field under Settings.

Share It on Social with Our Custom Query Parameter

Different A/B testing templates are identified in the URL of a page via a query parameter. You can find this variable and change it in the Properties card of your A/B layout.

The query parameter can be customized by clicking into the Query Variable and Query Value fields and simply overwriting them:

For example, the regular home page URL for the following test site is http://dokidoki.rebelmouse.com. But you can check out one of the A/B home page tests we've set up by going to http://dokidoki.rebelmouse.com/?heading=3. Neat, huh?

Our A/B testing query parameter lets you, for example, share the same article with two different layouts on social:

  • Article 1 with Layout A goes to Facebook
  • Article 2 with Layout B goes to Twitter

Google Analytics Tracking with UTM Campaigns

We can also track the performance of each layout via a Google Analytics integration. We have a default setup, but if you wish to customize it then it's easily doable in the Properties card.

Below the query parameter fields, you'll find all of the usual UTM variables that can be set up to match your own tracking. You can see some other live examples of A/B testing here:

Home Pages

http://dokidoki.rebelmouse.com?splash=true

http://dokidoki.rebelmouse.com?splash=false

Section Pages

http://dokidoki.rebelmouse.com/tests?section=basic

http://dokidoki.rebelmouse.com/tests?section=three

Please make sure that if you're testing a Section page, Article page, or any other pages that are not the home page, that you open up the page first and then add the query parameter. So click on any Section/Article page on your site (E.g., "/tests/" on the demo site we've been using as an example in this post), and then add the query parameter to the end of the URL. Otherwise, the site will think you're trying to load a different layout for the home page.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

Keep reading... Show less

How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

Keep reading... Show less