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Every Keyword = New Target Audiences

We're kind of obsessed with social integration + making sure your content travels across platforms seamlessly. So we've added a couple more tools to your distribution arsenal, each designed to enhance reach capabilities even further. Now you can find influencers and target audiences faster with every publish to really set up your stories for success. Here's the lowdown:

  1. Easily add tags inside a user profile. This will allow you to more easily tag and categorize other pages that you collaborate with frequently. With the upgrade, you can do it swiftly by clicking on a suggested target's profile card.
  2. Add tags in the sections and categorization tab. ← The cool thing about this feature is that if a tag is associated with a profile in the "Discovery" section of the platform, it will show that profile as a suggested target. So, for example, if your post is related to "swimming" and you tag it as such, any partners that you have associated with the tag "swimming" in Discovery will appear as suggested targets.

These tools are designed to eliminate the laborious work that goes into finding relevant targets for each story. Every tag equals a new target audience, so make sure to utilize this new feature to uncover a whole new world of influencer potential!

See it all in action here:

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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