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Social UX for Media Layout: How to Monetize It

You can easily implement ads between posts in your Social UX layout.

First, go to the Layout & Design tool in the left-hand navigation menu.

In our example, we'll take a look at our Home Page's Social UX setup.


Above is how our Home Page layout looks with no ads implemented. Let's change that.

We'll select the first post element in this column, and then click on + ADD ELEMENT in the toolbar.

This opens up a menu to the left with all of the elements we can add. In this case, we want to choose Ad Tag.

The newly added Ad Tag element will initially be positioned at the end of the list of elements in the column, but you can easily move it to the top by dragging and dropping.

Here's the Ad Tag after it's been repositioned.

You can then easily copy the Ad Tag element you've implemented by highlighting it and clicking COPY in the toolbar. (You can do this with any element, for that matter — including entire posts!)

If we want to duplicate the new Ad Tag element after copying it, we simply click PASTE in the toolbar. The copy of the element will be placed above the original and ready to move if necessary.

By using our powerful copy and paste tools with the Ad Tag element, you can quickly and easily monetize your stream of content in the Social UX layout.

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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