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Shifting Culture Through the New Media Landscape

The media landscape has changed quite a bit since President Trump took office. While this has been tough to digest personally, it has made me realize more clearly what RebelMouse is as a company: Contagious media with a cultural impact.

We aren't just a technology company. We're a contagious media company with deep technology + an even deeper understanding of traffic.

We have a platform, and it's growing with each new site we create. We have a lot of fun picking who we work with — they are all really good people and the best at what they do. The sites we power are reflective of our commitment to integrity: EcoWatch, Axios, + Dance Magazine are some that we are super proud of right now.


But it's about more than technology. We have values that drive us and shape and lead our culture. Last year, I closed our NYC office in the SoHo neighborhood. I hate offices. Instead, we have a global distributed team of geniuses. Everyone is creative and everyone's role is bordered with blurred lines. Product helps with marketing, marketing can help with client services, etc.

This is the way RebelMouse operates, but we are just getting started. We plan to lead as an example. Together, we can shift culture (which has never been more malleable) through the media landscape. We can do it together by working together on issues like gender fluidity.

Right now, the right is winning and the left is caught behind again. We can turn that around and change the world. We can shape the landscape back to a modern message. It's a game that's winnable. No more single sources; it's time for a change.

It's a big step for civilization and is within our lifetime's reach.

Adapted from my first Tweetstorm on @teamreboot.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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