Nordot and RebelMouse held a joint webinar on content distribution on May 21, 2025.
We covered a variety of channels beyond MSN: SmartNews and Samsung News, to name a few.
Whether you're looking to amplify your content strategy, diversify traffic sources, boost brand visibility, or explore additional revenue streams, content syndication offers powerful opportunities for brands and publishers.
A recording of the video is available by request, get in touch here.
Key Takeaways
Why Content Syndication Matters:
- Expands audience reach beyond your existing channels by meeting readers where they are
- Creates traffic resilience by reducing dependence on volatile search and social media algorithms
- Unlocks new revenue streams without creating additional content or costs
- Builds brand authority through wider visibility
Promising Distribution Channels:
- MSN - 700 million monthly active users globally across desktop, mobile, and console
- Yahoo! News - Over 100 million MAUs with traffic comparable to MSN
- SmartNews - Top 3 news app in the US with algorithmic content curation
- Samsung News - Mobile-focused platform for UK and US content
- Flipboard - Social digital magazine with 145 million MAUs
- Newsbreak - Strong local news distribution via mobile app
Best Practices for Success:
- Maintain high content quality with original, well-written articles
- Publish consistently (5-10 original articles daily recommended)
- Avoid common errors like duplicate images or articles under 450 characters
- Include proper image captions and credits for credibility
- Follow platform-specific AI content guidelines
- Maximize internal linking — RebelMouse's Smart Links feature automatically links key phrases to important pages
- Track performance. Measure audience quality over quantity, and allow 2-3 months to establish reliable performance patterns.
