RebelMouse Stats Dashboard: Metrics Defined

RebelMouse has a robust analytics platform providing insight into web property growth, content engagement, social analytics, and viral activity. Insights are defined below.


 

PERFORMANCE OVERVIEW

RebelMouse performance overview stats compare key data over time, allowing you to quickly gauge content and web property performance. 

In the default “Today so far” view, stats are compared to the same period from the previous week, rather than previous day. This allows you to compare data from similar circumstances.  You can easily change filters to view stats for a preferred section and time period:

Views Last Hour: Views compared to the same hour on the same day from the previous week

Views Compared to Prior Time Period: Views compared to the previous period of the same length.

Facebook Reach: Total users reached via your Facebook page content.  Facebook Reach data isn’t available for less than a 24-hour time period and cannot be filtered by sections.


 

REFERRING SOCIAL ACCOUNTS

Referring Social Accounts: Social media pages / accounts referring your content (currently available for Facebook and Twitter)

Page Name / Account: The Facebook page or Twitter account that referred your content

Fans / Followers: The number of Facebook page fans or Twitter account followers for each referrer

Posts: The specific post shared by each referrer

Likes / Comments / Shares / Retweets: The number of likes, comments, shares or retweets that the shared post received via the Facebook page or Twitter account


 

TOP POSTS BY NETWORK
See the top posts based on total views sourced from key channels: Facebook, Twitter, Pinterest, Reddit, Tumblr, Google+ and email outreach.


 

TOP CONTENT 

See top posts based on various criteria.

Authors: The name of the author who published the post

Posts: The title of the post

Card Views: The total number of views for the post’s promo module across front page and section pages

Page Views: The total number on-site post views

FB Instant Views: The number of views generated in the Facebook Instant Article format

Viral Views: The number of post views sourced off-site and did not originate from your RebelMouse-powered site 

Key Traffic Factor: The source generating the highest percentages of post viral views.  Note:  No social channel icon means that a majority of the views are generated on-site or comes from a non-social network, like search / Outbrain / Flipboard etc.

Shares: The number of times the post was shared on-site

Subscribers: The number users who subscribed (i.e. for a newsletter) through that post

Time Spent: The average amount of time users spent on the post

CTA Conversions: The number of users who converted through a Call-To-Action module in the post


 

TOP CONTRIBUTORS

See your top authors based on various audience engagement metrics, including views, likes, comments or shares.

Top Contributors: Authors with the most views or likes or comments or shares to their posts

Post Views: The top authors based on total views generated across all posts

  • Views: The total number of views generated by each author

  • Viral Factor: The average percentage of views sourced off-site

  • Total Posts: The total number of posts generated by the author

  • Average PV: The average number of views generated across author posts

Likes: The top authors based on total likes generated across all posts

Comments:  The top authors based on total comments generated across all posts

Shares:  The top authors based on total shares generated across all posts


 

REFERRALS

All Referrals: Total site referral traffic by source and percentage

Social Networks: Referral traffic by social network

Search Terms: Referral traffic by the ten most popular search terms

Amount: The total number of page views generated by referral source or search term

%:  The percentage of views generated by referral source or search term


 

EXPORT YOUR DATA

Easily access all of your data in a downloadable CSV file.


 

THIRD PARTY ANALYTICS
Add your preferred third party analytics in your RebelMouse Stats dashboard. We currently support Google Analytics, Chartbeat and Comscore.


 

SEO REPORT

Search Phrase Won: The search phrases that drive the most traffic to the post

Manually Entered Search Phrase: Manually edited URL keywords to the post

Search Discovery: Pages that your post links to and are high ranking pages

Tags: The name of the tags on your post

Learn more about the SEO Report

Learn more about actionable analytics with RebelMouse

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The key to unlocking user retention lies completely in site performance. Currently, publishers are trying to build optimized websites that translate easily across devices and platforms, but fail to deliver an experience that checks all their boxes and prioritizes their readers. It takes less than a second of delayed load time to turn away a user. This is why Google has made page speed a top ranking factor on search, and shepherded the entire open web's newfound prioritization on site performance.

Game Changer: Google's Core Web Vitals Announcement

Google cemented its seriousness about page experience with the announcement of its Core Web Vitals measurements in Google Search Console. Core Web Vitals are three specific metrics that Google uses to determine a site's overall usability. While these data points will evolve over time, the 2020 version of vitals consists of three specific metrics:

Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.

First Input Delay (FID): This metric quantifies a user's experience when trying to interact with unresponsive pages. This usually occurs between First Meaningful Paint (FMP) and Time to Interactive (TTI) (more on what these two mean below). You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.

Cumulative Layout Shift Score (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.

From Google.

Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site's survival.

"A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search." —From Google's page experience announcement, May 2020

Core Web Vitals will determine every site's performance score. You can see your site's Core Web Vitals specifically via Google Search Console, but your website's overall page performance is measured using Google's PageSpeed Insights and Lighthouse tools.

At RebelMouse, we guarantee a performance score of 90 or higher via PageSpeed Insights. To do this, we've built out a platform infrastructure that exceeds industry standards on Google's key metrics, particularly its Core Web Vitals, outperforming most industry leaders.

You can read more about how we've mastered Google's KPIs here. But the truth is in the data. Below is table that provides a snapshot into how RebelMouse-powered sites score:

And here's what the scores look like for some of the biggest sites on the open web:

As you can see, there's a lot of data Google takes into account even outside of Core Web Vitals. Here's a quick summary of the other important metrics that Google trusts to measure page performance:

First Contentful Paint (FCP): This metric measures the time from click to the time when a user's browser renders the first bit of content from the Document Object Model (DOM), which is your site's HTML structure. According to Google, this is an important milestone for your readers because it provides signals that your page is loading.

First Meaningful Paint (FMP): This is the amount of time it takes the most important content, what Google calls "hero elements," to load on site. Hero elements are different for every site, but should be intuitive based on your content. This metric helps determine your site's usability.

Time to Interactive (TTI): This is the most important metric to keep an eye on. This is when the site is fully rendered and ready for user action. This is a critical point when slow load time can occur, usually because JavaScript or other complex content hasn't fully rendered. So, in short, think of TTI as how long it takes for your site to load in its entirety.

Total Blocking Time (TBT): TBT measures a page's load responsiveness to quantify how long a page is non-interactive prior to becoming interactive. You want your site to have a low TBT to maintain its usability.

Speed Index (SI): SI is the measurement of how quickly the contents of a page are populated. You want your speed index score to be as low as possible.

Creating quality content is only half the battle in 2020, and publishers are already burdened with the around-the-clock task of creating content that resonates. This is why quality content must be supported by modern technology that can keep up with the speed of the web. RebelMouse provides publishers with a CMS that supports the new content lifecycle with an editorial suite designed for reach on site, search, and social.

Click here to read more about our modern approach to web performance. If you want to make performance a priority, request a proposal today. We can easily transform your site into one of the fastest on the web, giving you increased user retention and better conversion rates than ever before.

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