Product Updates + Strategy

RebelMouse Stats Dashboard: Metrics Defined

RebelMouse Stats Dashboard: Metrics Defined

RebelMouse has a robust analytics platform providing insight into web property growth, content engagement, social analytics, and viral activity. Insights are defined below.


PERFORMANCE OVERVIEW

RebelMouse performance overview stats compare key data over time, allowing you to quickly gauge content and web property performance.


In the default “Today so far” view, stats are compared to the same period from the previous week, rather than previous day. This allows you to compare data from similar circumstances. You can easily change filters to view stats for a preferred section and time period:

Views Last Hour: Views compared to the same hour on the same day from the previous week

Views Compared to Prior Time Period: Views compared to the previous period of the same length.

Facebook Reach: Total users reached via your Facebook page content. Facebook Reach data isn’t available for less than a 24-hour time period and cannot be filtered by sections.


REFERRING SOCIAL ACCOUNTS

Referring Social Accounts: Social media pages / accounts referring your content (currently available for Facebook and Twitter)

Page Name / Account: The Facebook page or Twitter account that referred your content

Fans / Followers: The number of Facebook page fans or Twitter account followers for each referrer

Posts: The specific post shared by each referrer

Likes / Comments / Shares / Retweets: The number of likes, comments, shares or retweets that the shared post received via the Facebook page or Twitter account


TOP POSTS BY NETWORK
See the top posts based on total views sourced from key channels: Facebook, Twitter, Pinterest, Reddit, Tumblr, Google+ and email outreach.


TOP CONTENT

See top posts based on various criteria.

Authors: The name of the author who published the post

Posts: The title of the post

Card Views: The total number of views for the post’s promo module across front page and section pages

Page Views: The total number on-site post views

FB Instant Views: The number of views generated in the Facebook Instant Article format

Viral Views: The number of post views sourced off-site and did not originate from your RebelMouse-powered site

Key Traffic Factor: The source generating the highest percentages of post viral views. Note: No social channel icon means that a majority of the views are generated on-site or comes from a non-social network, like search / Outbrain / Flipboard etc.

Shares: The number of times the post was shared on-site

Subscribers: The number users who subscribed (i.e. for a newsletter) through that post

Time Spent: The average amount of time users spent on the post

CTA Conversions: The number of users who converted through a Call-To-Action module in the post


TOP CONTRIBUTORS

See your top authors based on various audience engagement metrics, including views, likes, comments or shares.

Top Contributors: Authors with the most views or likes or comments or shares to their posts

Post Views: The top authors based on total views generated across all posts

  • Views: The total number of views generated by each author
  • Viral Factor: The average percentage of views sourced off-site
  • Total Posts: The total number of posts generated by the author
  • Average PV: The average number of views generated across author posts

Likes: The top authors based on total likes generated across all posts

Comments: The top authors based on total comments generated across all posts

Shares: The top authors based on total shares generated across all posts


REFERRALS

All Referrals: Total site referral traffic by source and percentage

Social Networks: Referral traffic by social network

Search Terms: Referral traffic by the ten most popular search terms

Amount: The total number of page views generated by referral source or search term

%: The percentage of views generated by referral source or search term


EXPORT YOUR DATA

Easily access all of your data in a downloadable CSV file.


THIRD PARTY ANALYTICS
Add your preferred third party analytics in your RebelMouse Stats dashboard. We currently support Google Analytics, Chartbeat and Comscore.


SEO REPORT


Search Phrase Won: The search phrases that drive the most traffic to the post

Manually Entered Search Phrase: Manually edited URL keywords to the post

Search Discovery: Pages that your post links to and are high ranking pages

Tags: The name of the tags on your post

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