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Optimize Headlines and Images Through A/B Testing

Using RebelMouse, you can effortlessly customize teaser headlines and images to tailor your content for key distribution channels, thereby increasing engagement opportunities.

First, we'll show you how to add teaser headlines and images to your home page and social content. Then we'll show you how to optimize each through A/B testing.


Adding Home Page Teaser Headlines and Images

To add a teaser headline and image to a piece of content on your home page, open up the post using the Entry Editor, and then click on the Teaser Settings icon:

Next, add your teaser headline and image to their respective sections, like so:

After adding your teaser content and clicking Save, this is how it'll appear on your site's home page:

Note: Adding a teaser headline under the "Front Page Headline" section of the Teaser Settings menu will always override any headlines you set up for A/B testing on home, tag, and section pages. If you want the headline for a piece of content to remain dynamic for A/B testing, remove any entries found under "Front Page Headline" in the Teaser Settings menu.

Adding Social Teaser Headlines and Images

If you want a different teaser headline and image to populate when you share your content on social media, click on the Social Copy icon in the Entry Editor to add your teaser content to their respective sections:

After you make your adjustments and click Save, this is how your content will appear when sharing to social:

Optimize Your Headlines with A/B Testing

More often than not, your audience will find content you share through a social channel. So it's important to make sure your content is perfectly optimized for all mediums. Using our A/B Testing tool, you can easily create an effective social viral loop.

You can access the tool by clicking on the A/B Testing icon in the Entry Editor here:

Social A/B Testing

First, you need to add alternative headlines that will appear when you share your content on social media. After you add your headlines, a special short URL will automatically populate for each one. These are the URLs you'll use to A/B test your content across different social channels and campaigns.

The two example URLs above are tracked separately using UTM campaign parameters, like so:

For tracking teaser content, we use the UTM parameters campaign and content. The UTM campaign is derived from the headline of your post, and the UTM content is a randomly generated ID.

Now when you post the generated permalink on social, you'll see the correct A or B test depending on which URL you used:

From there, you can track how many views each headline has received in the Entry Editor:

Teaser Unit Headline A/B Tests

To A/B test teaser headlines for content located directly on your site, you follow much of the same process outlined above. First, add alternative headlines using the same A/B Testing tool in the Entry Editor from before:

Once the headlines are added, you can begin the A/B test by clicking on START CAMPAIGN. The test will then rotate each of the headlines on your site:

After the A/B test has run for a sufficient amount of time to generate satisfactory results, you can end the test by clicking on STOP CAMPAIGN. Then choose the best performing headline to use moving forward.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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