Subscribe to Our Newsletter

x

Optimize Headlines and Images Through A/B Testing

Using RebelMouse, you can effortlessly customize teaser headlines and images to tailor your content for key distribution channels, thereby increasing engagement opportunities.

First, we'll show you how to add teaser headlines and images to your home page and social content. Then we'll show you how to optimize each through A/B testing.


Adding Home Page Teaser Headlines and Images

To add a teaser headline and image to a piece of content on your home page, open up the post using the Entry Editor, and then click on the Teaser Settings icon:

Next, add your teaser headline and image to their respective sections, like so:

After adding your teaser content and clicking Save, this is how it'll appear on your site's home page:

Note: Adding a teaser headline under the "Front Page Headline" section of the Teaser Settings menu will always override any headlines you set up for A/B testing on home, tag, and section pages. If you want the headline for a piece of content to remain dynamic for A/B testing, remove any entries found under "Front Page Headline" in the Teaser Settings menu.

Adding Social Teaser Headlines and Images

If you want a different teaser headline and image to populate when you share your content on social media, click on the Social Copy icon in the Entry Editor to add your teaser content to their respective sections:

After you make your adjustments and click Save, this is how your content will appear when sharing to social:

Optimize Your Headlines with A/B Testing

More often than not, your audience will find content you share through a social channel. So it's important to make sure your content is perfectly optimized for all mediums. Using our A/B Testing tool, you can easily create an effective social viral loop.

You can access the tool by clicking on the A/B Testing icon in the Entry Editor here:

Social A/B Testing

First, you need to add alternative headlines that will appear when you share your content on social media. After you add your headlines, a special short URL will automatically populate for each one. These are the URLs you'll use to A/B test your content across different social channels and campaigns.

The two example URLs above are tracked separately using UTM campaign parameters, like so:

For tracking teaser content, we use the UTM parameters campaign and content. The UTM campaign is derived from the headline of your post, and the UTM content is a randomly generated ID.

Now when you post the generated permalink on social, you'll see the correct A or B test depending on which URL you used:

From there, you can track how many views each headline has received in the Entry Editor:

Teaser Unit Headline A/B Tests

To A/B test teaser headlines for content located directly on your site, you follow much of the same process outlined above. First, add alternative headlines using the same A/B Testing tool in the Entry Editor from before:

Once the headlines are added, you can begin the A/B test by clicking on START CAMPAIGN. The test will then rotate each of the headlines on your site:

After the A/B test has run for a sufficient amount of time to generate satisfactory results, you can end the test by clicking on STOP CAMPAIGN. Then choose the best performing headline to use moving forward.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

Keep reading... Show less

Google Tag Manager + RebelMouse: A Guide

When and Why to Use Google Tag Manager vs. RebelMouse's Layout & Design Tool

What Is Google Tag Manager?

Google Tag Manager (GTM) helps you manage tags related to your website. Tags are snippets of code or pixels used for analytical purposes. A tag can claim ownership of a site in Google Search Console or track clicks and other insights.

Keep reading... Show less

How to Create a New Community on RebelMouse

When your site is powered by RebelMouse, you don't just publish on a traditional CMS. You can receive full access to a community-building platform designed to spark organic conversations among influencers and creators who are already passionate about your company's core mission.

Thanks to a seamless user journey, our community experience not only encourages these conversations, but nurtures relationships through an intuitive user experience so that every reader becomes a loyal follower. Here's a look at how to set up your community on RebelMouse.

Keep reading... Show less

How to Find Your Site's RSS Feeds

All RebelMouse sites have automatically generated RSS Feeds of their home page and sections. Here's how to find an RSS Feed list for your site:

Keep reading... Show less

Encourage Collaboration With Our New Voting Feature

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading... Show less

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

x

A Look at RebelMouse’s Media Powerhouses

Trusted by the biggest names in new media publishing.

The publishing climate changes every day of the week. This is why the best and the brightest in new media and legacy consumer brands make the switch to RebelMouse. We're a centralized, cloud-based, enterprise-grade platform that works ahead of the social giants — often granting our clients immunity against paralyzing algorithm updates or industry swings.

Keep reading... Show less

How to Use 1Password to Protect Your Site + Connect RebelMouse to Google Analytics and Search Console

1Password is RebelMouse's preferred method to securely store and transfer login credentials. Fundamental to understanding 1Password is the concept of "vaults." RebelMouse will create a new vault for your company. In this vault, you will not only find the passwords we want you to have access to, but you'll also use your vault to add credentials you want to share with/transfer to RebelMouse. This way, anytime you need to share a password with us, you can add it to your company vault and vice versa.

Keep reading... Show less

How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

Keep reading... Show less