January Product Updates:  404 Page and Badges

It's 2017 and RebelMouse is kicking off the new year with key product improvements designed to help your site and content stand out.

January product update highlights:

  • Customize your 404 page to better reflect your brand
  • Add and customize badges to better organize your content


Customize your 404 page

Clicking on a broken link can be a pain, but you can help ease user frustration by getting creative with your error (or 404) page. A little customization on your 404 page can go a long way towards showcasing your brand's originality and keenness for customer service, like this Etsy example:

RebelMouse now makes it easy for you to surface a thoughtfully-constructed page whenever a user takes a wrong turn navigating your site.


How it works

Here's an example of a standard 404 page layout:


But let's say you want to customize this simple layout, maybe monetize it. Now you can do so using our Layout & Design tool, where you can style and customize anything you want -- just like any page on your site:

In the below example, the top navigation bar has been removed and a set of promo modules, including revenue-driving content modules, have been added:


Add and customize badges

Badges have multiple uses: some customers use them to flag their sponsored content, others include as a cool way to categorize content.

Manage badge setup through a dedicated dashboard within the RebelMouse platform, where you can upload a badge design, select a name for your badge, and link a badge to a tag so it automatically appears when that tag is used for a particular article.

Assign a badge as you create or update an article in the entry editor, where you choose more than one badge to be displayed:


Customize how your badges appear using our Layout & Design tool:

You can also tweak a particular CSS element:


Here's an example of how the badge appears on-site within a promo module:

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The Axios founding team is composed of the industry veterans who built Politico and shaped The New York Times. They had a vision for building a next-generation media site that would not only win in the world of social, but would also build real loyalty and a subscriber base.

Industry: News Media
Headquarters: Washington, DC
Website: Axios.com

Axios is a new media company delivering vital, trustworthy news and analysis in the most efficient, illuminating, and shareable ways possible. They offer a mix of original and smartly narrated coverage of media trends, tech, business, and politics with expertise, voice, and smart brevity — on a new and innovative mobile platform.



With some of the best writers in the world, Axios knew that, to be successful, they would need to provide next-generation authoring tools as well as a next-generation front-end experience for their readers.

Project Requirements:

  • Get to launch quickly while still having tremendous depth in technology
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A lot of our clients prefer to use a separate Google Analytics profile to track their Facebook Instant Articles traffic, and now this is incredibly easy to set up in our platform. We have a sophisticated Google Analytics integration that can accurately track every one of your UTM mediums, including Google AMP, Facebook Instant Articles, and traditional website traffic. It's a feature that, if we're honest, Google Analytics does very poorly on its own.

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Meet the Investors Behind RebelMouse

RebelMouse founder and CEO, Paul Berry, was the former CTO of HuffPost where he led product development. Paul has managed small, agile teams for 20 years, but has also led teams of 450+ people. He understands how engineers, product, design, UX, and editorial teams can come together with chemistry that produces results.

RebelMouse is fortunate to be backed by an impressive list of investors, including Ken Lerer, Eric Hippeau, Jonah Peretti, Jordan Levy, Fred Harmon, and more. See the full list below.

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Video ads are hurting your reach.

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One of the best parts of living in the age of new media, and more importantly living within the social ecosystem, is that everyone has a chance to go viral. The chains surrounding public content that were once monopolized by corporations and agencies have now been put back into the hands of the users.

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Our team created an entirely new web community on My Recipe Magic that is dynamic and social. It's kind of like Pinterest, but for food only. Your one-stop shop for all things yummy. It's a place to find, share, and create new recipes, and it's pretty addictive.

Here's how My Recipe Magic is standing out from their competition:

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