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Facebook News Feed Changes: Instant Articles Updates and Publisher Guidelines

Since launching the Facebook Journalism Project earlier this year, Facebook is making an effort to release updates that ease publishers' platform woes. In October, we saw a lot of this — first with changes to Instant Articles monetization, and then with News Feed Publisher Guidelines.

We're firm believers in the magic of Instant Articles, and constantly preach that it can tremendously help your social strategy. Big publishers like The Atlantic who have remained committed to using the format as part of their distribution strategy have reaped the benefits. The Atlantic has seen a 40% year-over-year increase in unique visitors on mobile, thanks in large part to Instant Articles.


And with premium subscriptions being the next big focus of news publishers, Facebook is listening and testing new subscription models in Instant Articles. The new test gives publishers control over pricing, offers, subscriber relationships, and 100% of the revenue. Find out how it works here.

Source: Facebook

Another big October update focused on the News Feed. Publishers continue to demand answers for what ranks well, and how to best cater content to their audiences. Facebook has since introduced their News Feed Publisher Guidelines — a set of "do's and don'ts" that center around what users value. It's intended to give better insight into the type of content readers value and crave. The main takeaways are that users value:

  • Content that's meaningful and informative
  • Accurate, authentic content
  • Standards for safe, respectful behavior

To learn more about all of 2017's Facebook algorithm changes + how to approach the new era of digital publishing, click here.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Let Your Audience Tell Your Brand’s Story

United Airlines' "Her Art Here" Campaign Blends Engagement With Purpose

The digital landscape has reached a turning point. Publishers are trying to pick up the pieces and figure out how to create quality content and monetize it now that readers have loosened up their dependency on the major platforms. In the meantime, massive audience hubs like Facebook are trying to recover legitimacy and relevancy with better prioritization of privacy and user experience.

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How to Leverage Annotations in Google Analytics

When looking at your website data in Google Analytics (GA), it can be difficult to remember exactly what happened on a particular day to determine why certain data spikes or dips may have occurred.

For this reason, it's important to keep track of when changes are made to your site. Thankfully, GA allows you to easily do this using annotations. Annotations are short notes you can add to dates within Google Analytics reports.

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Changing the Face of Tech: The Women of RebelMouse

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A Guide to User Permissions on RebelMouse

On our platform, user roles range from base-level contributors all the way up to administrators. These roles are especially important when operating within the confines of our community dashboard, which brings multiple creators together to create and share within one large content hub.

The way each role interacts with others is completely customizable. The workflow is designed to streamline the edit, revision, and publishing process to make sure live content is not only perfect, but always optimized for site, search, and social. The way each team sets up their role structure is typically dependent on the number of writers employed, the amount of content published, and the cadence of posts.

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RebelMouse Ad Integrations: Overview

Since the dawn of digital publishing, exactly how to make money on content has been a rocky road for publishers to navigate. The good news is that thanks to factors like user maturity, advancements in tech, and algorithms that deliver a new level of personalization, monetizing your site is easier than before. In previous years, it seemed like publishers were drowning in the revenue duopoly that is Facebook and Google, with little time to come up for air.

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RebelMouse Pageview Methodology

Throughout the evolution of media on the internet, there's been a constant struggle between design that provides the best monetization of articles and design that offers the best user experience. It's what has spurned the adoption of ad-blockers from the user perspective, and crazy 40-page slideshows on the publisher end.

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NEW: Styled Quotes Available in Entry Editor

At RebelMouse, we're always finding new ways to make dynamic content creation more intuitive, and this includes ensuring every article can easily be broken up into small, snackable pieces of content.

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How to Set Custom Fields for Every User

When you publish to RebelMouse, you don't just get access to a traditional CMS. You're also tapping into an online engagement platform designed to support communities. Building a creators network means your editorial team's content workflow has to operate seamlessly. And this clear path to publish is why clients on our platform can easily set up custom fields they want to show at a profile level for users in their community.

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