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Facebook News Feed Changes: Instant Articles Updates and Publisher Guidelines

Since launching the Facebook Journalism Project earlier this year, Facebook is making an effort to release updates that ease publishers' platform woes. In October, we saw a lot of this — first with changes to Instant Articles monetization, and then with News Feed Publisher Guidelines.

We're firm believers in the magic of Instant Articles, and constantly preach that it can tremendously help your social strategy. Big publishers like The Atlantic who have remained committed to using the format as part of their distribution strategy have reaped the benefits. The Atlantic has seen a 40% year-over-year increase in unique visitors on mobile, thanks in large part to Instant Articles.


And with premium subscriptions being the next big focus of news publishers, Facebook is listening and testing new subscription models in Instant Articles. The new test gives publishers control over pricing, offers, subscriber relationships, and 100% of the revenue. Find out how it works here.

Source: Facebook

Another big October update focused on the News Feed. Publishers continue to demand answers for what ranks well, and how to best cater content to their audiences. Facebook has since introduced their News Feed Publisher Guidelines — a set of "do's and don'ts" that center around what users value. It's intended to give better insight into the type of content readers value and crave. The main takeaways are that users value:

  • Content that's meaningful and informative
  • Accurate, authentic content
  • Standards for safe, respectful behavior

To learn more about all of 2017's Facebook algorithm changes + how to approach the new era of digital publishing, click here.

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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Content Creators: Here’s a Look at the Publishing Experience That's Changing the Game

If you're a content creator or social curator, you know all about the challenges tied to algorithm changes, industry shifts, and the ongoing fight to sustain reach in an oversaturated market.

At RebelMouse, we create lean tech that's built to iterate alongside these fluctuations. Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and in social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2018.

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