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Ads in Assembler: An Overview

When we launched our Assembler, our goal was to make it a snap to create one of the most popular content formats on the web. Assemblers are eye-catching, easy to read, and — most importantly — users love to share them. Here is an overview of the Assembler's main features, including ad integrations.


Access Assembler from Entry Editor:

Pagination

You can break your particle into pages, and decide how many items should show up per page. And if you have a particular use case where you don't want to split up your items evenly between pages, you have the flexibility of defining the exact division.

Ads

How ads are inserted between each item in your listicle follows the same logic as Pagination. For example, you could have your ads:

  • Break every item. This would display as follows: item, ad, item, ad, item, ad, etc.
  • Break in a specific order. If we chose "2,3,4,1," it would display as follows: two items, ad, three items, ad, four items, ad, item, ad.

Numeration

You can have your listicle appear as either a numerated list sorted ascending/descending, or a non-numerated list.

Body Text

This allows you to define where you want your text to show up, which can be either above or below your media.

Customize

You can further customize your Assembler with our Layout & Design tool. This includes:

1. Setting up Global Settings for it, so you only have to choose pagination, ad tags, text position, and numeration once instead of per Assembler in Entry Editor every time you use the Assembler.

2. Applying custom CSS to the elements in Assembler. You can do this by going to the Post page, selecting the Body element, and then clicking on the Styles card:

In your RebelMouse site, you have the option to enable asynchronous Assembler pages.

This makes for a much better user experience because:


  • You avoid a page reload (which means less waiting time for users, and it produces a faster view of the article).
  • Users aren't taken to the top of the page again, so they don't have to scroll back down to the newly loaded item to continue reading.
  • It's AJAX driven, so each time the user clicks on "Next Page," the items reload much faster than regular, non-asynchronous particle.
  • Asynchronous configuration in your site allows your ads to be refreshed whenever the URL changes.

See a live example here.

Awesome! How Do I Enable This?

If you want to set up your site to have AJAX-driven Assembler elements and do asynchronous loading by default, please contact your RebelMouse Account Manager — we'll enable it for you in our backend.

OK, and How Can I Enable My Ads to Reload?

Setting up ads to refresh with each page a user clicks through in the listicle is simple with the Layout & Design tool. Please note that we only support DoubleClick for Publishers at the moment.

Here are the step-by-step instructions:

1. Set up Google DFP asynchronous loading in your Ad Header Code/Header Code element. (It's usually located in the Top Bar.) Replace this:

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target="_blank">www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">http://www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">http://www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">http://www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">http://www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">http://www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">http://www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">http://www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">http://www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">http://www.googletagservices.com/tag/js/gpt.js</a>" target="_blank">www.googletagservices.com/tag/js/gpt.js</a>'; document.write('<scr' + 'ipt src="' + src + '"></scr' + 'ipt>');})(); </script>

With this:

<script type='text/javascript'>// Load GPT asynchronouslyvar googletag = googletag || {}; googletag.cmd = googletag.cmd || [];(function() {var gads = document.createElement("script"); gads.async = true; gads.type = "text/javascript";var useSSL = "https:" == document.location.protocol; gads.src = (useSSL ? "https:" : "http:") +"//<a href="http://www.googletagservices.com/tag/js/gpt.js" target="_blank">www.googletagservices.com/tag/js/gpt.js</a>";var node = document.getElementsByTagName("script")[0]; node.parentNode.insertBefore(gads, node);})(); </script>

2. Find the Custom HTML or Ad Tag elements that have the ad tags that you wish to reload with each listicle item. You should replace this code:

googletag.defineSlot('/1771250/7x7_728x90_RestOfSite', [[300, 50], [320, 50], [728, 90], [320,80]], 'div-gpt-ad-1459967663958-3').defineSizeMapping(mapping_leader).addService(googletag.pubads()); googletag.defineSlot('/1771250/7x7_728x90_RestOfSite_2', [[728, 90], [320, 50], [300, 50], [320, 80]], 'div-gpt-ad-1462241457054-6').defineSizeMapping(mapping_leader).addService(googletag.pubads());

With this:

var googletag_refresh_slots = googletag_refresh_slots || [];var refresh_slot1 = googletag.defineSlot('/1771250/7x7_728x90_RestOfSite', [[300, 50], [320, 50], [728, 90], [320,80]], 'div-gpt-ad-1459967663958-3').defineSizeMapping(mapping_leader).addService(googletag.pubads()); googletag_refresh_slots.push(refresh_slot1); var refresh_slot2 = googletag.defineSlot('/1771250/7x7_728x90_RestOfSite_2', [[728, 90], [320, 50], [300, 50], [320, 80]], 'div-gpt-ad-1462241457054-6').defineSizeMapping(mapping_leader).addService(googletag.pubads()); googletag_refresh_slots.push(refresh_slot2);

3. And if the following line of code is included in your tags, please remove it. (It's called sync rendering.) It might not apply to your site, but please do check for it.

googletag.pubads().enableAsyncRendering();

If you have any questions about ads in the Assembler, contact your account manager today.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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