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Ad-Targeting Variables

RebelMouse supports ad variables for Runner sites, allowing you to target ads to effectively increase ad revenue and support custom campaigns. Your ad tech can automatically serve different creative based on the ad variables you set.


Supported Ad Variables

  • Tags:
    • Example output for tag "dog" is "dog"
    • Example output for tag "dogs rock" is "dogs-rock"
    • Call this variable as {{tags}}
  • Sections:
    • Example output for section 'Marin' is 'marin'
    • Example output for section "Silicon Valley" is "silicon-valley"
    • Call this variable as {{sections}}
  • Page Type: page_type (homepage, sectionpage, postpage)
    • If on post page output will be "postpage"
    • If on home page output will be "homepage"
    • If on section page output will be "sectionpage," then the section variable will give you the section you are on
    • Call this variable as {{page_type}}

Example of How to Include Ad Variables in the Runner Editor

Ads are set up in Runners based on inserting the ad code, which usually requires:

  • A piece of header code (targeting is usually found here). Header code must be added within the ad header code element:

  • Ad tags placed where the ads themselves were shown.

Variables are actually passed in that ad code, so the client code needs to call those variables. Here's an example:

googletag.pubads().setTargeting('Sections', {{sections}}).setTargeting('Tags', {{tags}}).setTargeting('page-type', {{page_type}});

Examples of Output from a Client's Site

  • Home Page
    • http://7x7.com/
    • No tags or sections, but identified as "homepage."
    • Example:
    •  googletag.pubads().setTargeting('Sections', []).setTargeting('Tags', []).setTargeting('page-type', ["homepage"]);
  • Post Page
  • Section Page
    • http://7x7.com/san-francisco/
    • Section is "San Francisco" which we translated to "san-francisco." No tags are set up. Section is identified as "sectionpage."
    • Example:
    • googletag.pubads().setTargeting('Sections', ["san-francisco"]).setTargeting('Tags', []).setTargeting('page-type', ["sectionpage"]);

Note: Dynamic ads in articles are not supported for Runner sites.

NEW! Beta Posts Dashboard: Filtering and Search UI Upgrade

New Filters in Posts Dashboard

We've implemented new filters that allow users to easily find exactly what they need in their posts dashboard. You can now customize your search results by:

  • Creators You Follow
  • Rating
  • Post Status
  • Post Type
  • Period
  • Sections
Here's what the new filter menu looks like:

Easy-to-Use Search Queries

In the same slick user interface, you can also create search queries and combine them with your filtered results:

  • Post Search
  • Creator Search With Ajax Autocomplete
  • Community Search

This is an exciting step forward in enhancing the editorial experience for our users. It should now be much simpler to narrow down results to exactly what you're looking for.

Here's how the workflow looks in action:

If you have any questions about these dashboard updates, please email support@rebelmouse.com.

Higher SEO Audit Scores With RebelMouse

SEMrush Reports Help Keep Our Sites Optimized for Search

Even the most brilliant and successful marketers will admit that chasing a perfect search strategy is a full-time job in and of itself. Google's algorithm is fickle at best, with frequent algorithm updates that can turn a site's rankings completely sideways.

At RebelMouse, we obsess over Google's algorithm updates and the latest SEO best practices so that our publishers can focus on doing what they do best: create quality content. This means our traffic experts work around the clock to make sure our sites are optimized for search, and are even a few steps ahead of what Google's next move will be.

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