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5 Best Practices To Grow Your Audience

The mission of scaling an engaged audience is exciting and rewarding. At RebelMouse, we believe that achieving success isn't an accident, it's a decision. The key is to effectively blend the art and the science in the editorial process. Below are 5 best practices for growth you can apply to your strategy:


Own Your Identity

Your story makes you unique and allows you to cut through the noise. If all of the branding were stripped from you content, your audience should be able to tell that it's your company or organization that created it. That's the power of your voice. Be bold, be authentic and be relatable. Convey how your story connects to the lives of the people you're trying to reach.

Fuel your passion into content that differentiates you and that you're in a position to do best. You can't cover everything so focus on what will make you stand out. Be disciplined about what you cover and what you don't cover. The internet is democratized space and the social web rewards quality. It's not enough to get someone to click on your story, you have to create an experience that people love enough to want to share it.


Integrate Content Creation + Distribution

A commitment to telling a story should come with a commitment to presentation and distribution that ensures it takes off. Marry your approach to content creation and promotion. This means taking into account where you intend to reach your target audience -- the social media platform, an email or another pathway -- before bringing your story idea to life. Headlines designed to drive sharing, dynamic imagery, compelling status text and subject lines are instrumental in driving maximum engagement.

Social media, email, messaging and emerging platforms should drive your editorial strategy, as opposed to being an afterthought. Additionally, the device likely being used to consume your content and the context of that interaction should inform your approach to creation.

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Unlock The Power Of Data

Data provides powerful insight into how people connect and engage with your content.Incorporating analytics into editorial workflow isn't about chasing clicks: it's about empowering your team to create the best possible user experience. The goal is to deliver the right data to the right person in the right format at the right time.

The life of a story begins when you hit publish. Being aware that a story is going viral in real time gives your team the opportunity to maximize performance by scheduling posts to social media, sending email + messaging blasts and optimizing an overall approach to distribution that amplifies growth. At higher levels, analytics can uncover user behavior patterns on what works well in terms of story ideas, presentation and promotional strategy. Data is a universal language of feedback that empowers you to build an audience around a meaningful editorial product.


Drive Performance With Technology

Leveraging an innovative publishing platform fuels efficiency, as well as growth in terms of scale and engagement. Tools that align with editorial workflow save your team time. A system that connects to the larger internet ecosystem allows you to maximize your impact. This applies to content discovery, creation, promotion and performance. Functionality that enables you to pull in and push out stories in a unified experience enables your success.

Technology that's adaptable is the secret sauce in the recipe for growth.

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Embrace Evolvability

Treat developments in the way people consume content as an opportunity to get ahead of the curve. You can see the rise of a new social platform as daunting, or a chance to reach and engage with your audience in a new exciting way. It's all about perspective. Create a culture that promotes experimentation and values new ways of doing things.

Embracing evolvability means not having to play catch-up and instead puts you in the position to innovate. Plus, it makes the process more fun. And the experience of creating something you're proud of and deliberately connecting with your target audience is fun. That's the magic of the internet.

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Multivariate Testing: An Introduction to Data-Driven Site Design
Rebel Insights

Multivariate Testing: An Introduction to Data-Driven Site Design

Understand the differences between multivariate testing and A/B tests

The modern digital landscape is founded on one critical element — data. From content creation to site design, there’s no reason to take chances on what will resonate with your audiences. Adopting a data-driven mindset means you can take the guesswork out of your business strategy and focus on the methods that are actually moving the needle.

And one of the best ways to figure out what strategies are moving the needle for your website is through multivariate testing.

What Is Multivariate Testing?

Multivariate testing is the process of testing one or more components on a website in a live environment. These components can be anything from a CTA button, headline formatting, or even an entire page design. The beauty of multivariate testing is that you can test each one of these individual features on a page to see what performs well among your users.

Think about it for a moment. Creative teams with great ideas are most successful when they have an environment where ideas can easily be tested against each other instead of trying to find total agreement on one idea. Multivariate testing allows teams to cherry-pick each idea to create an end result that works best, backed by the data to prove it.

multivariate testing allows for various layout designs and element placements to be tested live to see what attracts the most readershipSee which elements and layout designs attract the most readers with multivariate testing. Graphic from Invesp.

Multivariate Testing vs. A/B Tests

Traditional A/B testing is the process of creating two different layouts and splitting the traffic between the two to see which one performs better. It’s possible to test more than just two layouts, of course, and there’s no issue with creating A/B/C/D/etc. tests depending on how many layouts you have to try.

A/B tests can produce great results, but they are limited since they test an entire layout at once. Remember, multivariate testing allows you to test the different components of a layout individually. Think of multivariate testing as running multiple A/B tests at one time. Here’s a good illustration of the differences between A/B testing and multivariate testing from HubSpot:

A/B testing compares two layouts as a single page, while multivariate testing allows for multiple elements to be tested simultaneouslyAn illustration of the more complex testing available through multivariate testing. From HubSpot.

Multivariate testing is a great way to help creative environments stay focused. However, it’s vital that all ideas get measured, because one idea might sound awesome to the group or a team member, but it may not always perform.

How Do I Know When to Use Multivariate Testing?

If you are looking for fast results, it’s best to use A/B testing. However, multivariate testing is the preferred choice if you have the time to analyze and review multiple data points. Combined, the testing on each one of your site elements will help you curate the highest-performing page possible. It’s also recommended that you use multivariate testing on your pages with the highest traffic because there will be more data to analyze to determine which site elements are garnering the most engagement.

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Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.
Rebel Insights

Google Made Major Changes to Its Formula for Page Speed. Here’s What to Do About It in 2022.

Make sure your site is set up for success in 2022.

In the spring of 2020, Google let the world know that its Core Web Vitals would become the new benchmark for measuring a site's performance in its search results, known as the page experience update. Fast forward to more than a year later in August 2021 when, after much anticipation, Google's page experience update became official.

Since its rollout, developers have felt the impact of how their publishing platforms stack up against the new standard. Important decisions around the architecture of your site can now make or break your site's performance in the eyes of Google.

HTTP Archive, a tracking platform that crawls the web to identify trends and record historical patterns, frequently reports on how top content management systems (CMS) have weathered the page experience update through the creation of its Core Web Vitals Technology Report. RebelMouse has consistently outperformed major CMS platforms on Google's most critical metrics throughout the year:

Getting superior scores on Google's performance benchmarks isn't easy, either. The Ahrefs blog analyzed Core Web Vitals data from the Chrome User Experience Report (CrUX), which is data from actual Chrome users, to see how the web stacks up against Core Web Vitals. Their study found that only 33% of sites on the web are passing Core Web Vitals.

data from Ahrefs tracked on a line chart finds that shows only 33% of sites on the web pass Google's Core Web VitalsFrom Ahrefs.

Luckily, performing well on Core Web Vitals is possible with thoughtful, strategic changes to your site’s codebase. Here's what you need to know and how we can help.

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