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In 2022, Publishers Take Back Control With Subscription Success
RebelMouse's Subscription Features
As a creative agency powered by modern technology, we know how to build a subscription experience that's designed for both the modern user who wants an optimized site experience and the modern publisher who relies on paywall revenue to survive.
RebelMouse's subscription features are customizable and easily support:
- Free Trials: Create one-day, weekly, or monthly subscription plans.
- Coupon Codes: Use promotional codes to give access to strategic partners and complement B2B deals.
- B2B Subscriptions: Use email matching to sell access to companies.
- Testing Powered by Data: We have a sophisticated suite of A/B testing tools — complete with Google Analytics integrations — that give you the ability to test what works, what doesn't, and how to better cater to your readers' needs.
RebelMouse's Paywall API is available to developers to make it easy to manage subscriptions. Access to paid content is managed via subscriptions attached to email qualifiers. Click here for more information on our Paywall API.
The Success of Our Subscription Model
Sites powered by RebelMouse are experiencing enormous success thanks to our subscription strategies, including the Italian newspaper La Verità. While publishers on other platforms typically see a decrease in audience when they implement a paywall, in their time leveraging RebelMouse’s paywall strategy, La Verità has experienced continued, unprecedented growth. They are now one of the highest-growth media properties in Italy, and they've enjoyed significant revenue growth thanks to our paywall tools.
La Verità's superior site performance using RebelMouse's paywall tools.
Is a Subscription Model Right for You?
In the past, there was a stigma around paywalls that signaled they were only sustainable for large publishers with massive audiences already in place. But with today's users maturing, subscription models are more attainable for a variety of emerging media properties and legacy names alike.
It's important to strike the right balance between free content, subscriber revenue, and ad strategy. This is a lot to juggle for publishers who are already maxed out trying to create quality content worth reading.
At RebelMouse, we can help you determine if a subscription model will benefit you, and then build a custom, easy-to-use paywall system that works for your site. If you're not publishing on RebelMouse, we also operate as a world-class creative agency that can help you navigate the subscription business and any other content strategy you may be building toward. Either way, request a proposal today and let's start working together.
Featured
The Most Secure CMS of 2022
Inside the Most Secure CMS of 2022
- Why RebelMouse Is More Secure Than WordPress
- WordPress Was Built for a Blogger in Their Pajamas. RebelMouse Is Built for High-Value Websites That Are Stable.
- Stability and Around-the-Clock Support
- Web Application Firewall
- Bug Bounty Program
- A Full List of What Makes RebelMouse the Most Secure CMS
- Publish on the Most Secure CMS on the Web
Why RebelMouse Is More Secure Than WordPress
We’ve spent years building the most secure CMS of 2022. Open-source CMS platforms like WordPress and Drupal mean everyone has access to your code, and that means your website is completely vulnerable.
Think about it: There are millions of instances of WordPress in the world, and every security update and feature upgrade — no matter how big or small — has to be manually performed for each individual site to avoid outright breaking custom code, plugins, and more. This leaves open-source CMS options like WordPress constantly vulnerable to security threats. If you are running a real online business, easily exposed features like plugins are a 2005-era feature that now serve as a major weakness on your site. Security threats created by outdated plugins can put hundreds of thousands of sites at risk, like this breach in 2022 that threatened the safety of 600,000 sites.
WordPress Was Built for a Blogger in Their Pajamas. RebelMouse Is Built for High-Value Websites That Are Stable.
Every time a WordPress security breach is announced, the proper updates have to be made one by one. This is because the only way WordPress core developers can patch significant flaws within their software is to deploy fixes to users in the form of user-installed product updates.
This isn't an issue on RebelMouse. All of our updates are quickly deployed at once to every site we power. We often deploy multiple updates on a daily basis. While many WordPress users count on third-party hosting companies or in-house developers to stay on top of the platform’s updates, RebelMouse users can rest easy knowing that important updates are taken care of immediately.
RebelMouse isn’t a solution for cheap websites. We’re a solution for high-value websites that are high-performing and highly secure. It’s also why we’re able to power some of the fastest sites on the web with superior scores on Google’s Core Web Vitals. Click here to learn more.
Transparency is a priority. The sites in our network subscribe to a status portal that provides up-to-date details on platform performance with real-time updates.
Stability and Around-the-Clock Support
We only use modern and reliable approaches to host our infrastructure for maximum stability. We host our infrastructure in the Amazon Web Services (AWS) cloud because AWS is the most trusted, secure, and reliable infrastructure in the world. We have great relationships with the folks at AWS and utilize the best of their services.
All of our production services are covered with AWS Auto Scaling groups, which means we can sleep at night without worrying that something may go wrong. Our services are self-healing 24/7 as well. And even our stateful services, like databases, are covered with reliable automatic failover and backup solutions.
Since the RebelMouse team spans dozens of countries, we offer 24/7 live support. This means that any vulnerabilities that pop up will never be left unattended. In fact, many updates and patches are deployed across our platform in seconds without any interruption to our site network at all.
Click here to learn more about RebelMouse’s infrastructure.
RebelMouse delivers 99.99% uptime with maximum performance, stability, and security.
Web Application Firewall
AWS's Web Application Firewall (WAF) is a firewall that helps protect your web applications (or APIs) against common web exploits that may affect availability, compromise security, or consume excessive resources. AWS WAF gives RebelMouse developers control over how traffic reaches our applications by enabling us to create security rules that block common attack patterns, such as SQL injections or cross-site scripting (XSS), and rules that filter out specific traffic patterns we have defined. These rules are regularly updated when new issues emerge as well.
With AWS WAF, we're making sure that all of our sites are covered against some of the most common attacks, as defined by The Open Web Application Security Project (OWASP). The project is an online community that creates freely available articles, methodologies, documentation, tools, and technologies in the field of web application security.
Click here to learn more about WAF.
Bug Bounty Program
To strengthen our commitment to security, RebelMouse offers a bug bounty program. If you believe you've found a security issue on our site, or any of the sites we power, we may compensate you for your discovery. We look at all submitted reports, and if we agree that it's a valid finding, we'll pay $250 for each one.
Click here for more information about what qualifies as a security vulnerability and how to report a bug.
A Full List of What Makes RebelMouse the Most Secure CMS
Amazon Web Services (AWS)
- RebelMouse uses the following services that are compliant with SOC 1, 2, and 3:
- API Gateway
- CloudFront
- CloudWatch
- DocumentDB (with MongoDB compatibility)
- EC2 Container Registry (ECR)
- Elastic Compute Cloud
- Elastic Container Service for Kubernetes
- Elastic File System
- ElastiCache
- Key Management Service
- Lambda
- Relational Database Service
- Route 53
- Simple Email Service
- Simple Notification Service
- Simple Queue Service
- Simple Storage Service
- RebelMouse uses the following AWS security, identity, and compliance services:
- Identity and Access Management
- AWS Identity and Access Management (IAM) (for access control of users)
- Threat Detection and Continuous Monitoring
- AWS CloudTrail (for tracking users’ activity)
- AWS Trusted Advisor (for general audition)
- Infrastructure Protection
- VPC
- Private Networks
- Security Groups
- Firewall
- VPC
- Data Protection
- Compliance and Data Privacy
- AWS Artifact (for access to compliance reports)
- Identity and Access Management
Fastly
Fastly’s CDN is certified under the Swiss-US framework. We use the following Fastly services:
- DDOS Mitigation
- Edge Filtering
- Origin Cloaking
- Rapid Response
- TLS Encryption
Click here to learn more about our Fastly recovery plan.
Password Management
- We use 1Password to manage all logins across the company.
- Two-factor authentication through major third party applications, including Google.
Publish on the Most Secure CMS on the Web
A lot of publishers may think uncertainty in the digital space means it’s time to double down on in-house developers to create a site experience that stands out against the noise. But it's actually the opposite: It’s time to invest in an external team that creates and manages tech for you, so you can instead focus on creating content that resonates with new and existing audiences.
Our infrastructure summary may come across as Greek to you, but that’s all right. Let’s create something together that isn’t just powered by next-level strategies, but also innovative and stable technology. Your content will be both protected and optimized for long-term growth.
Request a proposal today and let’s start working together.
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Rebel Insights
The Subscription Model Is Taking off and Competition Has Never Been Steeper
According to Lineup’s report, “as available options continue to increase, so does demand for flexibility. The media companies that understand their audiences’ needs and craft highly personalized packages will come out ahead of those that take a one-size-fits-all approach to their subscription strategy.”
So how do you create a well-rounded approach to subscriptions when some industries in the subscription market are reporting a 30% customer churn?
Diversify Your Options
Creating a personalized content experience is of course key for a successful subscription model. However, that content has to be supported by the right technology to have a lasting impact. As mentioned before, there isn’t a one-stop solution for generating ROI from subscriptions. That’s why it’s important to diversify your revenue streams to see what works best for your audiences. On RebelMouse, we help you build a subscription experience that's designed for both the modern user who wants an optimized site experience and the modern publisher who relies on paywall revenue to survive.
RebelMouse's subscription features are customizable and easily support:
- Free Trials: Create one-day, weekly, or monthly subscription plans.
- Coupon Codes: Use promotional codes to give access to strategic partners and complement B2B deals.
- B2B Subscriptions: Use email matching to sell access to companies.
- Testing Powered by Data: We have a sophisticated suite of A/B testing tools — complete with Google Analytics integrations — that give you the ability to test what works, what doesn't, and how to better cater to your readers' needs.
RebelMouse's Paywall API is available to developers to make it easy to manage subscriptions. Access to paid content is managed via subscriptions attached to email qualifiers. Click here for more information on our Paywall API.
Sites powered by RebelMouse are experiencing enormous success thanks to our subscription strategies, including the Italian newspaper La Verità. While publishers on other platforms typically see a decrease in audience when they implement a paywall, in their time leveraging RebelMouse’s paywall strategy, La Verità has experienced continued, unprecedented growth. They are now one of the highest-growth media properties in Italy, and they've enjoyed significant revenue growth thanks to our paywall tools.
La Verità's superior site performance using RebelMouse's paywall tools.
Click here to read more about RebelMouse’s subscription model.
Nurture Your Subscribers
Creating resonating content that’s supported by the right subscription technology only gets you half of the way there. Once you’ve made it to this mile marker, it becomes critical to nurture your subscriber base to encourage customer loyalty.
In fact, recent data from Chartbeat found that in Northern Europe, 40% of traffic in the first quarter of 2022 came from what Chartbeat calls “loyal readers.” A loyal reader is someone that returns to your site at least 50% of the days in a two-week period.
If loyalty can account for almost half of your traffic, it’s important to invest in technology that focuses on the full user journey beyond just a subscription signup. From high-performance standards to industry-leading SEO features, RebelMouse has innovative ways to support customer loyalty for your customer base. Click here to learn more.
Create a Modern Subscription Plan on RebelMouse
If you’re looking to start a subscription model for your site, request a proposal today and we’ll help you create a holistic revenue plan that’s centered around personalization and loyalty.
Rebel Insights
Engagement on the Rise: Why It’s Your Ticket to Loyalty
Taking a look at how engaged time has increased in recent weeks, and even years, is critical because engagement builds loyalty. If you provide users with an engaging experience, they are more likely to return. It’s those repeat behaviors that create sustainable growth for your site. Chartbeat’s data from Q1 certainly confirmed this. In Northern Europe, 40% of traffic came from what Chartbeat calls “loyal readers.” A loyal reader is someone that returns to your site at least 50% of the days in a two-week period.
How RebelMouse Builds Engagement and Loyalty
Since Chartbeat’s data shows that loyalty can account for nearly half of your traffic, it’s important to make sure that your content isn’t just resonating, but that it’s also supported by the right technology.
Here are just a few of the ways RebelMouse can help you build loyalty and engagement.
Page Performance: Many publishers are still on the fence about whether or not excellent scores on Google’s Core Web Vitals are worth the effort. They also worry that even a quality user experience won't deliver the boost in readership they need. Fortunately, our prioritization of performance at RebelMouse has given us the data to prove that Core Web Vitals are an excellent way to generate new traffic and build the user loyalty needed to have a successful business. Click here to read more on Google’s web.dev blog.
Custom Data: It’s important to clearly see how users engage with your site so that you can identify strengths and weaknesses within your user journey. RebelMouse offers unique, customizable dashboards through Google Data Studio that provide key insights into the metrics that matter most to publishers. We give our clients the ability to quickly understand the performance of their sites so that they can then make important decisions on the fly. Click here to learn more.
Distribution: Your loyal readers aren’t just on your website, which means it's important to properly engage them across multiple platforms. As publishers, you don't need to waste resources on strategizing the perfect plan for every platform. RebelMouse enables companies to succeed in a world where audiences can get easily fragmented. Click here to learn more about all of the distribution channels that easily integrate into our platform.
Holistic SEO: Another key way to improve engagement and loyalty is through content discovery, and search is the top referral traffic source in 2022. However, a modern search strategy takes a lot more to pull off these days. RebelMouse’s platform takes a holistic approach to optimizing websites for search, combining the best practices for content and technical SEO out of the box. Click here to learn more.
The data is in, and it’s never been more important to focus on the engagement and loyalty metrics that move the needle. RebelMouse can make this an easy part of your content strategy so that you can build new audiences with every publish.
Request a proposal today and let’s start working together.
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