Free White Paper: A Rebel's Guide to Building Organic Loyalty

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A Rebel’s Guide to Winning SEO with Social Media

It's an age-old question that's haunted digital marketers for years: Does social media impact search rankings? There's a varying degree of answers, but we've nailed down the details.

For one simple answer, yes. But there is a catch.

One thing is for certain: Social has changed every aspect of digital publishing. Still, you can leverage social to win in today's age of search. In this guide, you'll learn the following:

  • A brief history of the search engine optimization evolution
  • The definition of search in 2017, including how to nail down your winning phrase
  • How to leverage social to make it to Google's page one

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Here’s Why You Should Focus on Valley Elevation

We've all experienced it. The dopamine-filled highs of watching site stats blast through the ceiling on our favorite web analytics platform after a piece of content goes viral. As digital publishers, it's in our blood to crave these spikes. But the sobering crash back to reality that follows, and the ensuing scramble to come up with the next piece of content that can match the previous peak, are seemingly inevitable. This constant seesawing is a frustrating and fatiguing experience, no matter the size of your budget or marketing team. What's a publisher seeking stability to do? Are we all targeting the right goals, or is there more here than meets the eye?

Enter Valley Elevation

Turns out there is more to your stats than just those towering summits. It's the concept of valley elevation, and it's been staring you in the face the entire time. Coined by Bradley Schwarzenbach and popularized by bestselling author Andrew Davis, valley elevation posits that you should be focusing on the depth of your metrics' troughs instead of its peaks.

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Content Creators: Here’s a Look at the Publishing Experience That's Changing the Game

If you're a content creator or social curator, you know all about the challenges tied to algorithm changes, industry shifts, and the ongoing fight to sustain reach in an oversaturated market.

At RebelMouse, we create lean tech that's built to iterate alongside these fluctuations. Chances are the CMS you're using was created before social. If that's true, you may still view content on your website and in social feeds as two different entities you have to control and manage. We're here to blur those lines for you and take publishing where it needs to be in 2018.

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