Knowable is a very successful new media client of ours. Their user engagement is at a level that leaves even us breathless. Their pages and time per user are higher than any we've ever seen before. Their growth is on a trajectory to keep climbing higher, too.
Faster Page Speed: Google has set a high bar for the open web on what top performance should look like, especially on mobile. Each algorithm update further solidifies the do-or-die importance of page speed as a key ranking factor, often causing top sites to plummet off of page one.
Luckily, we power some of the fastest sites on the web.
Higher SEO Audit Scores: It's common to approach your SEO strategy from a place of reaction instead of being proactive — after all, SEO is likely only one facet of your responsibilities. But this usually results in a post-publish frenzy to tweak articles to boost search results. At RebelMouse, our front-end code is designed to give your content search success from the start.
Get higher SEO audit scores with RebelMouse
Rich, Sophisticated AMP: Google's Accelerated Mobile Pages (AMP) is a fantastic tool to increase mobile performance. The hyper-fast mobile format delivers a longer time on site for each reader, which encourages better conversion. RebelMouse is fully optimized for AMP, and offers a game-changing way to generate revenue on AMP without sacrificing the experience it offers to readers. Our Particle Assembler allows for multiple page views and ad placements to occur within a single AMP article.
Learn more about how we support and monetize articles that use Google AMP.
Rich, Well-Formatted Structured Data: Part of the way we optimize our sites for SEO is by ensuring that your HTML passes Google's preferred formatting for key metadata. By giving Google all of the data about your site in a way that the search engine's crawlers can easily read, Google can both understand your content and rank it quickly.
Learn more about structured data and how we use it here.
Proprietary Editorial Tools That Teach Writers SEO: RebelMouse's Entry Editor features a rich SEO toolset that guides writers and editors to think about the right search phrase behind every story, as well as how to focus on small but meaningful modifications designed to improve organic search performance. Adding an SEO headline, a relevant URL slug, and a meta description to your article makes it easier for search engines to crawl, index, and understand your content. We recently expanded our proprietary search functionality to include recommendations for keywords that are of high value to Google.
Learn more about our SEO tools for editors here.
Iterations at the Speed of Google and Other Tech Giants: Our team is continuously launching updates that keep our platform modern. We've tracked social and search algorithm changes and how they impact the publishing industry for many years. And thanks to the massive scale of our CMS, we live close to various data points around site performance, which allows us to identify the key strategy changes publishers need to make to stay ahead of and on top of industry standards.
Understand Google's SEO roadmap.
Case Study Snapshots: Google owns most of the referral traffic on the internet, and your site should reflect this reality. Every success we have at RebelMouse is ruled by data. Here's a look at some of the amazing surges in traffic from Google that our clients have seen by being on RebelMouse:
See how much you can grow on RebelMouse here.
RebelMouse's approach to search works for any kind of site, whether you're a brand, new media company, or traditional publisher. SEO doesn't have to be something that only developers and analysts understand. Our product is designed to put the power of search in the hands of content creators, editors, and social curators.
Start winning search with every publish. Request a proposal today and let's start working together.
It's important to note that whoever sets up a new publication within Publisher Center must have ownership of the site where that content is published within Google Search Console.
Make sure you are logged into your Google account and navigate to the home page for Publisher Center. If you don't already have a Google account, you can set it up through Publisher Center as described by Google.
If your organization was previously set up to publish on Google News, you may already see your site listed. If this is the case, click Edit to begin the process of optimization.
If this is your first time ever setting up your organization to publish content on Google News, click + Add Publication in the left-hand navigation menu:
Here you will provide the basic information of your site.
Once you've created your publication, you'll see the following main screen:
From here you will be able to continue the setup process for your publication. The first thing to do is to verify your site ownership through Google Search Console. If you need any help setting up Google Search Console, please check out our post on the process.
The next step is updating your basic information, as well as verifying your content and URL through Publisher Center. First, click on Publication Settings from the main interface:
Here you can update your publication name, primary language, location, and verify your URL. If you have any difficulty verifying your URL, Google has detailed help on the verification process.
From this interface you can also add any additional website URLs, as well as update your contact information. Simply scroll down and you will see all of the available options:
Next you will want to add your logos to your publication. Simply click the Visual styles tab at the top of the page and add in your appropriate logos:
Once you're finished adding all of your information, don't forget to click Save in the upper right-hand corner of the screen. Once you have completed your basic information, you'll be ready to configure. Simply return to the main interface and click on the Google News box:
This will open up the configuration interface, where you can customize your visuals and content. If you've already set this up, you will see the current data. If you haven't, you'll want to click Edit on the right-hand side of the screen to begin setting things up:
This will take you to the general edit menu for your publication. You are able to add your publication description, category, distribution options, and Google Analytics tracking. When you are done, simply click the Next button in the bottom right-hand corner of the screen. This will take you to the Content settings tab:
If you want to add specific sections as tabs in your Google News app, click on + New Section. From here you can name your section and add your RSS Feed for Google to be able to filter.
When you have your sections complete, you can restrict access to your sections for specific users, if you need to have something private, or for testing. Again, when you're finished, just click Next in the bottom right-hand corner of the screen and you'll move on to the final step, Review and publish:
As you can see here, if you are missing any details, Google will list them out for you to review. Once all of your settings are complete, you will be able to submit your site to Google for their review.
Once you've determined what your sections will be, you will need to add labels to them. These content labels add greater context to what type of content the respective section contains.
It should be noted that not all sections will need content labels, and that they should only be used if they accurately represent one of the provided content label options.
You can add site-wide content labels, or have them for specific sections. Google gives you a short list of options for adding content labels:
Individuals can be granted access at an organization, publication, or publishing account level.
To grant access, click User permissions in the left-hand navigation menu. Once there, you can enter the person's email address and select the level of permission they need.
You can also review which users already have access and at which permission level.
Figuring out Google Publisher Center is just one part of your digital strategy puzzle. High-traffic sites need a robust platform that changes as fast as the digital landscape. RebelMouse enables you to keep pace with a platform that’s engineered to ride the bleeding edge of digital publishing. We’ve got our fingerprint on the pulse of all major algorithms so that you’re always one step ahead.
Taking a look at how engaged time has increased in recent weeks, and even years, is critical because engagement builds loyalty. If you provide users with an engaging experience, they are more likely to return. It’s those repeat behaviors that create sustainable growth for your site. Chartbeat’s data from Q1 certainly confirmed this. In Northern Europe, 40% of traffic came from what Chartbeat calls “loyal readers.” A loyal reader is someone that returns to your site at least 50% of the days in a two-week period.
Since Chartbeat’s data shows that loyalty can account for nearly half of your traffic, it’s important to make sure that your content isn’t just resonating, but that it’s also supported by the right technology.
Here are just a few of the ways RebelMouse can help you build loyalty and engagement.
Page Performance: Many publishers are still on the fence about whether or not excellent scores on Google’s Core Web Vitals are worth the effort. They also worry that even a quality user experience won't deliver the boost in readership they need. Fortunately, our prioritization of performance at RebelMouse has given us the data to prove that Core Web Vitals are an excellent way to generate new traffic and build the user loyalty needed to have a successful business. Click here to read more on Google’s web.dev blog.
Custom Data: It’s important to clearly see how users engage with your site so that you can identify strengths and weaknesses within your user journey. RebelMouse offers unique, customizable dashboards through Google Data Studio that provide key insights into the metrics that matter most to publishers. We give our clients the ability to quickly understand the performance of their sites so that they can then make important decisions on the fly. Click here to learn more.
Distribution: Your loyal readers aren’t just on your website, which means it's important to properly engage them across multiple platforms. As publishers, you don't need to waste resources on strategizing the perfect plan for every platform. RebelMouse enables companies to succeed in a world where audiences can get easily fragmented. Click here to learn more about all of the distribution channels that easily integrate into our platform.
Holistic SEO: Another key way to improve engagement and loyalty is through content discovery, and search is the top referral traffic source in 2022. However, a modern search strategy takes a lot more to pull off these days. RebelMouse’s platform takes a holistic approach to optimizing websites for search, combining the best practices for content and technical SEO out of the box. Click here to learn more.
The data is in, and it’s never been more important to focus on the engagement and loyalty metrics that move the needle. RebelMouse can make this an easy part of your content strategy so that you can build new audiences with every publish.
Request a proposal today and let’s start working together.
