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Rebel Case Study: Higher Perspective

Social Consciousness Delivered At Scale

Everyone needs to find their zen. After starting the Higher Perspective Facebook page (now up to 3M+ likes!) and its accompanying site to share inspirational content, founder Sam Benson wanted to reach more audiences.

The Vision

  • Share inspirational content at scale without managing the IT efforts that came with Wordpress site
  • Switch to a CMS that served as an extension of Higher Perspective's already vibrant social community
  • Grow social audiences across all existing and emerging platforms


What Happened: The RebelMouse DCMS

  • Re-platformed Higher Perspective with RebelMouse for nimble content management and optimization, without employing a dedicated tech team
  • Utilized the RebelMouse entry editor to easily create content that breaks through clutter (i.e. digestible formats, prominent CTAs, social share buttons)
  • Built loyal audience (site subscribers + content contributors) with community building tools

Why they <3 RebelMouse

  • Stickier audience: 15% lift in time on site
  • Increased social sharing: 32% lift in social referral traffic

Viral Energy

One of Higher Perspective's biggest fans is actor and Internet superstar George Takei. You can often find Mr. Takei sharing content from Higher Perspective to his 9M+ and counting Facebook fans. Recently, he shared Higher Perspective's, "This Quick Test Will Determine Whether You Are An Introvert, Extrovert, or Ambivert" created with RebelMouse's own native quiz tool.

Connect. Reveal. Transcend. Get on Higher Perspective's level and let's start working together.

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How to Control the Order of Posts on a Section Page

As an editor, you might want to manually control the order of your posts on any given section page. With our powerful CMS platform, this is as easy as dragging and dropping. Watch how it's done in the following video:

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Try This New Video Preview on Facebook Instant Articles

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!

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How to Thrive in a World Without Ads

Mike Mallazzo, Director of Marketing at Narrativ, recently wrote a post on Medium: "Life After Ads: The recent purchase of TIME should remind publishers of the power a strong brand can wield."

He discusses how some media companies are starting to question their total reliance on digital advertising. With Facebook and Google capturing the majority of revenue in the online advertising space, Mallazzo talks about how some companies are diversifying their revenue streams with models that depend on building loyalty and trust through subscriptions and commerce content in addition to just advertising. He writes:

"Media conglomerates have rediscovered the power of brand equity, offering the most plausible hope for sustainability since the proliferation of the internet."

At RebelMouse, however, we are still seeing digital advertising work. Our clients — such as Dance Magazine — are seeing huge success with digital advertising. But what if you were a media company in a world where traditional digital advertising didn't work at all? What would you do? How would you make money and continue to grow as a company?

The key is loyalty. You can't have a brand without loyalty.

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