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Perks of Being a Rebel Socialite

Updated: December 28, 2016

Being a Rebel Socialite Means Taking an Integrated Approach to Content Creation + Distribution

...Maximize Your Growth When You Hit Publish

At RebelMouse, we are obsessed with content distribution, which is why our platform is designed to enable a publishing process built on social sharing. We embrace the idea that the potential for audience growth is much larger when you consider all of the people who care about what you create beyond your domain. With functionality to create and distribute stories across social networks, the RebelMouse platform empowers users to maximize this ecosystem.


Google search and the home page used to be the primary drivers of content performance, but that changed with the rise of social media. Social is the new front page. Facebook alone is responsible for 38% of referrals to publishers. RebelMouse helps you capitalize on this reality by taking an integrated approach to content creation and distribution in the editorial process.

Here's a deeper look into how our tools put you everywhere first.

Integrated Content Creation + Distribution = A Seamless Cycle of Success

RebelMouse's social media publishing tools integrate distribution into editorial workflows in a way that allows teams to most effectively and efficiently scale an engaged audience with a data-driven approach. Content creators and social editors working together in a unified process, instead of in silos, enables growth and success. Content creators and social media editors are one in the same.

Creation and distribution go together. In our Entry Editor, you can create stories and take action to share them on social media without leaving the page. All you need to do is connect your social accounts to get started.

You can optimize promotional text and images for audiences on different platforms by overriding the fields pre-populated with the headline and photo used in your story. Then, just check a box to add your post to the social queue.

ProTip: Change up your social summaries, and mix up your post's images with our social media publishing tool. Dynamic and diverse images with quick language keep your audience engaged!

Optimize Your Stories for Success

Our admin tools make managing the social queue as easy as can be: Publish posts immediately to social platforms or schedule them for future deployment. Eliminate third-party tools for social publishing and make sharing part of the process, not an afterthought.

You can also filter the queue by social account. Need to make an update before publishing? You can easily alter headlines and images directly within the queue before sharing them with the world.

ProTip: Schedule evergreen and repeat-worthy content during open windows in your schedule, or at times that are traditionally slow. Social enables contagious moments to resurface again and again.

Publishers No Longer Have to Submit Their Site to Google News

Google's Publisher Center creates new opportunities for audience growth

Just before the start of the next decade, Google announced an important change to its Google News offering with the launch of Google Publisher Center. The new interface merges Google News Producer and Google News Publisher into one to streamline the partnership process for publishers.

Overall, the change should make it easier for publishers to manage their Google News settings, including updating themes, directing URLs to section pages, and configuring user permissions. Read the full list of features here.

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How to Find Work-Life Balance as a Remote Employee

Tips from our CEO on making the most of an office-free lifestyle

Working from home is becoming increasingly popular, with an estimated 66% of companies now allowing remote work and 16% operating completely office-free. RebelMouse is one of those fully remote companies, and over the years we've mastered how to stay close to each other despite being spread across more than a dozen countries. We believe working remotely is good for both our personal lives and our productivity. Read more about this here.

Still, working free from the shackles of an office environment doesn't mean every day is a dance party in your pajamas from 9 to 5. Working from home comes with its own set of challenges just like any other job.

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Inside RebelMouse’s Quality Assurance Operations

How We've Perfected Stress-Free Publishing

At RebelMouse, we like to refer to our enterprise publishing platform as "lean tech." Most publishers have a natural inclination to start doubling down on teams of developers who try to build unique experiences to help stand out above the noise. But they should actually be doing the opposite: Lean tech is the preferred way to cut through content saturation. By allowing RebelMouse to obsess over your product, content producers, editors, managers, and everyone in between can focus on creating quality content and taking advantage of opportunities to leverage distributive publishing strategies that create real revenue growth.

One of the major reasons we're able to maintain a lean tech environment is thanks to our approach to quality assurance (QA). We make updates to our platform daily to ensure our clients always have access to the most robust, high-performing, and secure version of our platform. Behind the scenes, this means having a solid QA structure that's efficient, creates less bugs, and catches the ones that do pop up before they go live. It's a system of checks and balances that's hard and costly to replicate on a custom CMS. Here's a glimpse into how it works.

Our Tech Stack Toolbox

  • Cucumber
  • Java
  • Junit
  • Maven
  • Selenium WebDriver
  • TeamCity
  • Zalenium (Selenium Grid)

Our Checks and Balances Workflow

Automated Regression Testing Cycle

The Lifecycle of a Product Update

When an update is first made to RebelMouse, TeamCity immediately triggers the start of automated tests to review integrity.

TeamCity Build

TeamCity Agent

The tests run in parallel on TeamCity's Build Agent. Next, Zalenium creates docker containers with browsers that matches the count of parallel threads. An Allure report is then generated from the test results, which shows the state of the application after the update.

Allure Report Pass

If a test doesn't complete successfully, the testing framework receives a video with a failed test and attaches it to the Allure report.

Allure Report Issue

Based on the report analysis, a QA specialist will create a "bug" ticket in our product management software to address the issue if needed. Then, information about the bug is immediately sent to the project manager and we begin the process of correcting the problem.

The media powerhouses we power can publish with confidence knowing that any product issues that arise are met with a tried-and-true process to fix the problem with little-to-no disturbance to their workflow. If you have any questions about this process, please email support@rebelmouse.com.

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