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How One Country Turned a Fan Following into a Monetization Powerhouse

Country isn't a zip code. Country is a state of mind. That's the core strategy behind One Country — a new media company dedicated to celebrating country music culture through not just music, but fashion, food, and lifestyle.

One Country was originally on WordPress before switching to RebelMouse. But after enjoying publishing on the RebelMouse platform for several years, their ownership changed and One Country's future became uncertain. Everyone — including RebelMouse founder Paul Berry, who served on One Country's advisory board at the time — knew One Country was a powerful asset with the potential to turn a loyal following into real revenue.


Project Requirements:

  • Create a CMS that empowers editors to easily create articles built for social growth
  • Convert social growth into page views
  • Quickly build a new media property with a nonintrusive ad strategy that is monetizable but still preserves One Country's voice
  • Empower a small team by filling in missing roles through mentorship
  • Provide One Country with the tools it needs to flourish as a new media company despite budget and resource constraints

Our Solution

RebelMouse + One Country entered into a revenue-sharing partnership, adding to our robust Site Network.

While a revshare agreement may sound like simply splitting ad revenue, it's actually a methodical partnership that's becoming the way new media operates in 2017. This relationship allows RebelMouse to provide lean tech to partners like One Country, freeing up their teams from heavy developer support, UX designers, and sometimes even a head of product.

More importantly, it means RebelMouse serves as One Country's compass in the ever-changing media landscape. Our team isn't just account managers and product support, but rather a fully functioning creative agency with experts in content, social, audience development, and monetization.

RebelMouse shepherds One Country's site roadmap and works with business development and sales teams to create premium ad strategies. Additionally, RebelMouse helps One Country not only create new revenue streams, but introduces new partnerships and advises on any potential promising — or maybe too risky — deals. Through these new ventures, we advise the sales staff on how to package new deliverables and sell them at scale without disrupting One Country's usability and core goals.

It's an "all hands on deck" effort that's blossomed into a game-changing relationship. Rebels wake up with the One Country team every day and look at their metrics — everything from social insights to ad conversions — and use that data to tweak their content for success. And it's working.

Contributors to Growth

One Country already had the right content and mindset for viral success, but with the help of our Site Network, they experienced 200% revenue growth this year.

These are some of the key factors that contributed to that growth:

  1. Authoring tools. The RebelMouse Particle Accelerator and built-in ad management tools, combined with RebelMouse's understanding of how Facebook Instant Articles work, enables One Country to maximize revenue across their site as well as Instant Articles, particularly on viral content.
  2. Thoughtful A/B testing. The RebelMouse platform allows for site layouts to be A/B tested, which means implementing and testing different ad formats to achieve the right balance of user experience and revenue. One Country's ad mix includes programmatic banners, native ads, and video units woven into our Social UX for Media layout.
  3. Creative agency partnership. RebelMouse worked with One Country to implement smart header bidding to generate more competitive ad CPM rates. Since implementing header bidding, One Country's on-site RPM has seen a 115% increase in just over two months.

Join the RebelMouse Site Network + start reaching your monetization goals in days, not months.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Understand what your content needs to create new reach and deepen loyalty

After a shaky 2018, publishers are positioned to start the new year with less dependency on the platforms. But the chase to consistently create ROI from content is still somewhat unclear. According to Content Marketing Institute, one-third of B2C marketers and 42% of B2B marketers do not measure content growth, with many of them citing it's just not tangible enough to understand.

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You might have heard about the recent layoffs at Mic following one unsuccessful pivot after another. The story is familiar in the modern digital media landscape, so I won't give another recap on how the mindless pursuit of digital trends ended up backfiring for another media company. Instead, I want to focus on solutions, namely, one solution that's been right under our nose for years.

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New: Easily Remove Users + Transfer Content

We subscribe to the idea that we live in a universe filled with creators. With that said, not all creators are created equal, and sometimes they move on after a while. That's why we want to make sure our site administrators have complete control over who has access to their RebelMouse pages. We've launched a new user interface within our users dashboard that allows you to efficiently remove authors from your site. And during this process, you can also reallocate posts from one user to another in bulk. Here's a look at how it all works.

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NEW: RebelMouse Native Comments with Notifications

Content creation is never static. To build an audience, it's important to ensure that your content is not only dynamic, but sparks a conversation.

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