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How One Country Turned a Fan Following into a Monetization Powerhouse

Country isn't a zip code. Country is a state of mind. That's the core strategy behind One Country — a new media company dedicated to celebrating country music culture through not just music, but fashion, food, and lifestyle.

One Country was originally on WordPress before switching to RebelMouse. But after enjoying publishing on the RebelMouse platform for several years, their ownership changed and One Country's future became uncertain. Everyone — including RebelMouse founder Paul Berry, who served on One Country's advisory board at the time — knew One Country was a powerful asset with the potential to turn a loyal following into real revenue.


Project Requirements:

  • Create a CMS that empowers editors to easily create articles built for social growth
  • Convert social growth into page views
  • Quickly build a new media property with a nonintrusive ad strategy that is monetizable but still preserves One Country's voice
  • Empower a small team by filling in missing roles through mentorship
  • Provide One Country with the tools it needs to flourish as a new media company despite budget and resource constraints

Our Solution

RebelMouse + One Country entered into a revenue-sharing partnership, adding to our robust Site Network.

While a revshare agreement may sound like simply splitting ad revenue, it's actually a methodical partnership that's becoming the way new media operates in 2017. This relationship allows RebelMouse to provide lean tech to partners like One Country, freeing up their teams from heavy developer support, UX designers, and sometimes even a head of product.

More importantly, it means RebelMouse serves as One Country's compass in the ever-changing media landscape. Our team isn't just account managers and product support, but rather a fully functioning creative agency with experts in content, social, audience development, and monetization.

RebelMouse shepherds One Country's site roadmap and works with business development and sales teams to create premium ad strategies. Additionally, RebelMouse helps One Country not only create new revenue streams, but introduces new partnerships and advises on any potential promising — or maybe too risky — deals. Through these new ventures, we advise the sales staff on how to package new deliverables and sell them at scale without disrupting One Country's usability and core goals.

It's an "all hands on deck" effort that's blossomed into a game-changing relationship. Rebels wake up with the One Country team every day and look at their metrics — everything from social insights to ad conversions — and use that data to tweak their content for success. And it's working.

Contributors to Growth

One Country already had the right content and mindset for viral success, but with the help of our Site Network, they experienced 200% revenue growth this year.

These are some of the key factors that contributed to that growth:

  1. Authoring tools. The RebelMouse Particle Accelerator and built-in ad management tools, combined with RebelMouse's understanding of how Facebook Instant Articles work, enables One Country to maximize revenue across their site as well as Instant Articles, particularly on viral content.
  2. Thoughtful A/B testing. The RebelMouse platform allows for site layouts to be A/B tested, which means implementing and testing different ad formats to achieve the right balance of user experience and revenue. One Country's ad mix includes programmatic banners, native ads, and video units woven into our Social UX for Media layout.
  3. Creative agency partnership. RebelMouse worked with One Country to implement smart header bidding to generate more competitive ad CPM rates. Since implementing header bidding, One Country's on-site RPM has seen a 115% increase in just over two months.

Join the RebelMouse Site Network + start reaching your monetization goals in days, not months.

You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Google Tag Manager + RebelMouse: A Guide

When and Why to Use Google Tag Manager vs. RebelMouse's Layout & Design Tool

What Is Google Tag Manager?

Google Tag Manager (GTM) helps you manage tags related to your website. Tags are snippets of code or pixels used for analytical purposes. A tag can claim ownership of a site in Google Search Console or track clicks and other insights.

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How to Create a New Community on RebelMouse

When your site is powered by RebelMouse, you don't just publish on a traditional CMS. You can receive full access to a community-building platform designed to spark organic conversations among influencers and creators who are already passionate about your company's core mission.

Thanks to a seamless user journey, our community experience not only encourages these conversations, but nurtures relationships through an intuitive user experience so that every reader becomes a loyal follower. Here's a look at how to set up your community on RebelMouse.

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How to Find Your Site's RSS Feeds

All RebelMouse sites have automatically generated RSS Feeds of their home page and sections. Here's how to find an RSS Feed list for your site:

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Encourage Collaboration With Our New Voting Feature

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

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You're almost there! Fill out the form below and a Rebel will contact you within one business day.

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A Look at RebelMouse’s Media Powerhouses

Trusted by the biggest names in new media publishing.

The publishing climate changes every day of the week. This is why the best and the brightest in new media and legacy consumer brands make the switch to RebelMouse. We're a centralized, cloud-based, enterprise-grade platform that works ahead of the social giants — often granting our clients immunity against paralyzing algorithm updates or industry swings.

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How to Use 1Password to Protect Your Site + Connect RebelMouse to Google Analytics and Search Console

1Password is RebelMouse's preferred method to securely store and transfer login credentials. Fundamental to understanding 1Password is the concept of "vaults." RebelMouse will create a new vault for your company. In this vault, you will not only find the passwords we want you to have access to, but you'll also use your vault to add credentials you want to share with/transfer to RebelMouse. This way, anytime you need to share a password with us, you can add it to your company vault and vice versa.

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How to Change Video Thumbnails on RebelMouse

When users create an article in the Particle Assembler that includes videos, a default thumbnail image appears when the video is uploaded to the Entry Editor. However, sometimes a video does not have a placeholder image or the image is something you want to change.

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