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How One Country Turned a Fan Following into a Monetization Powerhouse

Country isn't a zip code. Country is a state of mind. That's the core strategy behind One Country — a new media company dedicated to celebrating country music culture through not just music, but fashion, food, and lifestyle.

One Country was originally on WordPress before switching to RebelMouse. But after enjoying publishing on the RebelMouse platform for several years, their ownership changed and One Country's future became uncertain. Everyone — including RebelMouse founder Paul Berry, who served on One Country's advisory board at the time — knew One Country was a powerful asset with the potential to turn a loyal following into real revenue.


Project Requirements:

  • Create a CMS that empowers editors to easily create articles built for social growth
  • Convert social growth into page views
  • Quickly build a new media property with a nonintrusive ad strategy that is monetizable but still preserves One Country's voice
  • Empower a small team by filling in missing roles through mentorship
  • Provide One Country with the tools it needs to flourish as a new media company despite budget and resource constraints

Our Solution

RebelMouse + One Country entered into a revenue-sharing partnership, adding to our robust Site Network.

While a revshare agreement may sound like simply splitting ad revenue, it's actually a methodical partnership that's becoming the way new media operates in 2017. This relationship allows RebelMouse to provide lean tech to partners like One Country, freeing up their teams from heavy developer support, UX designers, and sometimes even a head of product.

More importantly, it means RebelMouse serves as One Country's compass in the ever-changing media landscape. Our team isn't just account managers and product support, but rather a fully functioning creative agency with experts in content, social, audience development, and monetization.

RebelMouse shepherds One Country's site roadmap and works with business development and sales teams to create premium ad strategies. Additionally, RebelMouse helps One Country not only create new revenue streams, but introduces new partnerships and advises on any potential promising — or maybe too risky — deals. Through these new ventures, we advise the sales staff on how to package new deliverables and sell them at scale without disrupting One Country's usability and core goals.

It's an "all hands on deck" effort that's blossomed into a game-changing relationship. Rebels wake up with the One Country team every day and look at their metrics — everything from social insights to ad conversions — and use that data to tweak their content for success. And it's working.

Contributors to Growth

One Country already had the right content and mindset for viral success, but with the help of our Site Network, they experienced 200% revenue growth this year.

These are some of the key factors that contributed to that growth:

  1. Authoring tools. The RebelMouse Particle Accelerator and built-in ad management tools, combined with RebelMouse's understanding of how Facebook Instant Articles work, enables One Country to maximize revenue across their site as well as Instant Articles, particularly on viral content.
  2. Thoughtful A/B testing. The RebelMouse platform allows for site layouts to be A/B tested, which means implementing and testing different ad formats to achieve the right balance of user experience and revenue. One Country's ad mix includes programmatic banners, native ads, and video units woven into our Social UX for Media layout.
  3. Creative agency partnership. RebelMouse worked with One Country to implement smart header bidding to generate more competitive ad CPM rates. Since implementing header bidding, One Country's on-site RPM has seen a 115% increase in just over two months.

Join the RebelMouse Site Network + start reaching your monetization goals in days, not months.

NEW! Beta Posts Dashboard: Filtering and Search UI Upgrade

New Filters in Posts Dashboard

We've implemented new filters that allow users to easily find exactly what they need in their posts dashboard. You can now customize your search results by:

  • Creators You Follow
  • Rating
  • Post Status
  • Post Type
  • Period
  • Sections
Here's what the new filter menu looks like:

Easy-to-Use Search Queries

In the same slick user interface, you can also create search queries and combine them with your filtered results:

  • Post Search
  • Creator Search With Ajax Autocomplete
  • Community Search

This is an exciting step forward in enhancing the editorial experience for our users. It should now be much simpler to narrow down results to exactly what you're looking for.

Here's how the workflow looks in action:

If you have any questions about these dashboard updates, please email support@rebelmouse.com.

Higher SEO Audit Scores With RebelMouse

SEMrush Reports Help Keep Our Sites Optimized for Search

Even the most brilliant and successful marketers will admit that chasing a perfect search strategy is a full-time job in and of itself. Google's algorithm is fickle at best, with frequent algorithm updates that can turn a site's rankings completely sideways.

At RebelMouse, we obsess over Google's algorithm updates and the latest SEO best practices so that our publishers can focus on doing what they do best: create quality content. This means our traffic experts work around the clock to make sure our sites are optimized for search, and are even a few steps ahead of what Google's next move will be.

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