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GOOD Returns to RebelMouse and Sees Traffic Growth

GOOD case study in partnership with RebelMouse

A case study of success with the RebelMouse Blueprint

At RebelMouse, we’re passionate about powering purpose-driven publishers, and few embody that mission better than GOOD. Their site’s page title says it best: “Inspiring Hope Through Storytelling, Community Building, Innovation, and More.”

So when GOOD returned to the RebelMouse platform on February 6, 2025, we were beyond excited to welcome them back. A sister site of Upworthy, which is also powered by RebelMouse, GOOD has built a strong following by providing insightful, inspiring content that explores the cultural and social issues of our time. They do so with both depth and optimism. Their storytelling helps readers make sense of the modern world, and empowers them to shape it for the better.

A Growth Story

Since their relaunch with RebelMouse, GOOD has experienced tremendous growth:

Users up 200%
Pageviews up 180%
Engaged sessions up 168%

growth trajectory for GOOD in Google Search Console

This growth happened in the February to March time frame that included a Google Search core algorithm update, a testament to them doing the right things and approaching content the correct way. They also regained Google Discover traffic, which they lost during the time away from us, and have had incremental growth on Google Search referrals.

This kind of rapid progress reflects the power of GOOD’s editorial vision paired with RebelMouse’s performance-optimized platform. The GOOD team deserves huge credit for this momentum — they’re incredible partners, and we’re honored to support their journey.

It’s been a particularly good match: The GOOD team’s unique original content — from generational debates about money to the latest science around dogs to practical advice to become mentally stronger — paired with the modern tech and tools of RebelMouse to expand reach, accelerate distribution, and grow traffic.

GOOD launched using our Blueprint design framework, which is fully optimized for the modern web:

Lightning-fast page speed for users and a laser-fast server response time for crawling (106 ms average response time)
Smart recirculation modules
AI enhancements for the best user experience
Our signature “Top 5” feature, which surfaces standout stories at the bottom of every article

The design has helped maximize reader engagement and fuel growth across both search and social.

“This was a particularly rewarding project for our team,” said RebelMouse Director of Onboarding Managers, Carolina Ramírez. “From the start, we worked closely with GOOD; from reviewing their taxonomy to the final implementation, they trusted that our Blueprint would be the right approach to create a good user experience while following SEO best practices.”

“Our team truly enjoyed working with the GOOD team throughout the build,” she added. “Their collaboration and openness made this success possible and we’re proud to have played a part in their relaunch and continued growth.”

We’re proud of the early success since GOOD’s return, and we're excited for what’s ahead. Their voice is important, and their growth proves just how much demand there is for meaningful, hopeful storytelling.

Want to grow your mission-driven brand like GOOD? Let’s talk. Reach out here for a demo and to learn how RebelMouse can help you thrive.

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