Facebook Promoted Posts: Less Can Be More
At RebelMouse, we make it our mission to give you back your organic growth. Still, we know the idea of pay-to-play on social media, especially on Facebook, isn't going away anytime soon. The average user spends 20 minutes a day on Facebook and 80% of marketers are investing in social ads in 2017. So having an allocated budget for Facebook is a near-mandatory strategy for content distribution.
The good news is you can make your dollar stretch on the platform. Whether you've already implemented a robust spending strategy for Facebook, or you're just getting started, here's a tip to try:
Spend Less, Frequently
Spending too much on Facebook is actually a real possibility. For example, if you're targeting under 10,000 people per post and spending $500, you'll only fatigue your targeted audience.
Instead, try spending less money, but more frequently and to different audiences. See how it impacts your CPC compared to similar, repetitive ads that run for longer periods of time. Here's how it works:
→ Spend $10–25 on promoted posts
→ Every 24 hours
→ Choose only desktop and mobile as placements
→ Promote native video or super-engaging content only
Watch your CPC turn into fractions of pennies.
Case Study: HooplaHa — Only Good News
HooplaHa — powered by RebelMouse — promotes positivity with engaging content that does most of the viral work for them. HooplaHa spends small monetary amounts (usually between $15–25) on promoted posts every day. The results usually end up in video views around $0.003 and plenty of engagement and reach.
Snapshot of HooplaHa's average CPC:
This promoted post has a reach of 40K with only $11.41 in ad spend so far, and a total budget of $15:
If you want to give this strategy a try, don't forget to:
✓ Mix up your targeting every time — whether it's by interest or experimenting with custom and lookalike audiences.
✓ Differentiate your content — promote posts that appeal to different groups.
✓ Try promoting an unpublished post, or "dark post," to reach untapped audiences and experiment with content dynamics.