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Content Strategy Services with Paul Berry: Learn How to Go Viral

Here is your chance to get time with one of the few people in the world that have built important, massively viral properties on the internet.

RebelMouse is committed to helping brands and media organizations make the most of their digital presence, so we're opening up our CEO, Paul Berry, for one-on-one strategy sessions so you can learn the trade secrets of the best media brands in the world and apply them to your own business.


Paul was previously the CTO of Huffington Post and currently serves on the Advisory Board of One Country. Previously he built the tech platform for Avaaz.org, which now has over 40 million active members, and was Vice President at Related Capital. Paul has been working with Jonah Peretti, Ze Frank, Ken Lerer, Eric Hippeau, and editors across the world who have created some of the most visited viral content of our time.

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Did you know? RebelMouse, which has served over 3 billion page views over the last 5 years, is the platform of choice for leading media companies, such as The Dodo — which became one of the top 5 publishers on Facebook this year.

Content Strategy Services

✔ Website Content ✔ Social Content ✔ Video Content

Whether you're using the RebelMouse platform to distribute your content or not, striking a chord with the right content at the right time is paramount to your success on the internet today. Website, social, and video content are the three main pillars of a good content strategy, and we're here to help you set up your organization to win.

Key takeaways:

  • Set the goals for your business in the new paradigm of native social content.
  • Know where you focus your content efforts for maximum return.
  • Learn about the social ecosystem and how it affects content strategy.
  • Learn where you are missing opportunities for growth.
  • What content is working for you and what is not?

Details + Pricing

Digital Strategy Services

✔ Positioning ✔ Website + Social Content ✔ Video Content ✔ Distribution Strategy ✔ Monetization

A winning digital strategy requires a precise mix of positioning, content, distribution, and monetization. We'll show you the ropes on how to create a comprehensive digital plan that is tailored to your organizational goals.

Key takeaways:

  • Understand organic growth on social.
  • Understand how and when to pay for promotion.
  • A comprehensive study of traffic sources, historical, and going forward.
  • Identify trends that create growth opportunities.
  • Understand your social sharing ecosystem.
  • Brainstorm content ideas to take you to the next level.

Details + Pricing

To learn more about our services packages, or to learn more about RebelMouse, contact us today and let's start working together.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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