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RebelMouse vs. Arc Publishing

RebelMouse has a modern CMS platform that delivers for all stakeholders and prioritizes performance so that content maximizes audience reach. How does RebelMouse compare to Arc?

Arc Is a Risky Bet

When most people hear about Arc, it's typically mentioned along with The Washington Post or Jeff Bezos. While the associations are great publicity, it also highlights that Arc may be a small fish in the big WaPo/Amazon pond. Is their CMS a priority business, with enough funds and resources allocated to keep up with the industry? Or is it a side project that's sometimes a distraction?

The reality is that Arc, launched in 2016, falls short when it comes to modern editorial tools and the robust developer platform that publishers need today. And while Arc boasts a sizable sales force, it can't mask a platform that is years behind in the development cycle. As a result, Arc publishers end up with websites and progressive web apps powered by underwhelming tech that yields poor page speed scores, at a time when publishers can't afford to have low-performing sites. As of 2019, Google is heavily penalizing site experiences with poor page speed, as is Facebook, and potential customers are known to quickly abandon slow pages. When one also considers the steep investment Arc requires, it's a risk publishers shouldn't take.

RebelMouse Was Built to Solve Publisher Problems

RebelMouse, the brainchild of former HuffPost CTO Andrea Breanna, was designed to address systemic problems that publishers experience with hastily built CMS tech. We unconventionally operate with no sales team, which allows us to focus on building the best product teams love using that undeniably moves the needle for publishers. Problems with page speed and low pages per visit? We've solved these problems for you. Looking for opportunities for editors to have a better experience? We've solved this as well.

Compare the Google PageSpeed Insights scores of sites powered by Arc and RebelMouse. Keep in mind, we've set 60 as a benchmark score given how Google's own sites and apps perform.

The difference is clear when we look at the page speed scores of major companies using Arc...

The Washington Post (on Arc)

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fbeta.washingtonpost.com%2Fnational%2Fwith-hurricane-dorian-dangerously-close-floridians-wonder-will-it-turn%2F2019%2F09%2F02%2F5bf5cdc2-cd97-11e9-8c1c-7c8ee785b855_story.html

Le Parisien (on Arc)

https://developers.google.com/speed/pagespeed/insights/?url=http%3A%2F%2Fwww.leparisien.fr%2Fpolitique%2Fnicolas-sarkozy-dezingue-greta-thunberg-et-nicolas-hulot-devant-le-medef-29-08-2019-8141571.php

...and compare them against the scores RebelMouse clients enjoy.

Hub From United Airlines (on RebelMouse)

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fhub.united.com%2Funited-charmed-africa-employee-travel-2639276401.html

GZERO Media (on RebelMouse)

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.gzeromedia.com%2Fif-the-global-economy-melts-down-politics-will-make-things-worse

Tomorrow Unlocked From Kaspersky (on RebelMouse)

https://developers.google.com/speed/pagespeed/insights/?url=https%3A%2F%2Fwww.tomorrowunlocked.com%2Fthe_nomads

With RebelMouse, our clients get a platform that delivers in ways that are truly meaningful to organic reach and traffic growth.

We're the Right Platform for Every Stakeholder

We've proudly built a product that actually achieves the goals that CMOs, CEOs, and CTOs need their digital product to fulfill. Our authoring tools make editorial, audience development, and social teams efficient and savvy, thanks to our proprietary technology that's been engineered to optimize content across platforms. Likewise, our analytics tools make your marketing and strategy teams feel happy and supported. We give them digestible data to understand and better optimize content for strategies that drive meaningful traffic. Our design tools appeal to product and revenue teams because of our next-level customization control and flexibility within site design and performance. And our platform is a developer-friendly solution for engineers to deliver far better results to their companies without straining tech resources.

Learn From the Best Tech and Team

With RebelMouse, you get the right technology that keeps teams innovative, efficient, and happy in a cost-effective way. We teach publishers how to build high-performing web experiences and traffic growth that's hard to replicate anywhere else. It's why RebelMouse is the best CMS platform you could choose to help move your company forward. Request a proposal today to learn how we can best partner together.

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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