"Twitter is my informal focus group."
"we look to social media as our “eyes and ears” on what influencers are talking about, and use this to develop our content marketing programs."
"even when I'm running on the treadmill, I'll often look at my Twitter feed so I know what's going on in the world. I check it when I have a break. I always check it."
"I don’t even know why I signed up with the name "elizabeth" -- that wasn’t my normal screen name anywhere. I tweeted once. Then was dormant for two years."
"More than anything, Twitter helps us engage with our customers at Box, and hopefully attract new ones."
"we all have to be thinking about how we present ourselves as contributors into whatever community we are a part of."
"We definitely look at engagement but at the larger, strategic goal of Twitter in our business, is that we see it as a valuable platform in which to communicate. "
"This was a real-time tool that really provides value and it doesn’t take too much time or effort. That’s really what hooked me."
"Twitter has actually been the No. 1 driver for new clients."
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