I wanted to take a moment personally as founder and CEO to explain our decision in shutting down our free product at RebelMouse. Those who understand us well know that RebelMouse is a company obsessed with distribution.
Before I started RebelMouse, I was the CTO for Huffington Post where we created a platform that gave editors and writers at HuffPost an advantage over their peers. Our goal at RebelMouse from the start was to build the next generation platform that could be used by any company to not only publish, but to understand distribution and audience with every story.
Our free product was the first version of working with social APIs at scale to be able to analyze and understand content and its importance, and to begin building the links that would make a website social. It's launch went viral. Over 9 million profiles have been created that have become people's bios, social walls, and campaign pages.
But these pages rarely went viral of themselves. Our mission has always been to help the users of our software spread, go viral or reach the small but perfect audience they were seeking.
So, we dug deeper, focusing on our cultural obsession with distribution.
We built Rebel Roar, our full blown DCMS (Distributed CMS for building cross-platform properties) and now proudly reach hundreds of millions on social and serve 90 million plus PVs on the social websites that link these properties. The Dodo, built on our platform was recently the 5th largest publisher on Facebook.
We work very closely with a very small group of partner/clients to build incredible experiences and be early movers on new products from the social network giants. There are very few teams in the world that have our track record for putting up the biggest properties in the world, and we will never stop putting more up there. Rebel Roar will forever be a part of RebelMouse as a small group of elite clients who understand content at the highest level - like The Dodo, whose team is brilliant.
We saw an opportunity to take what we've learned from Rebel Roar and provide a low cost, scalable version that could be deployed on-the-fly. That is Rebel Runner, which is now launched with a small group of awesome companies, but soon will be released so you can sign up for it and launch a new site with a few clicks. Ads management integrated, distribution/virality tools integrated, data at every layer, and simple for you to launch. Runners pull content in from anything - hashtags, social accounts, RSS, WordPress imports, etc. And Runners push content out to everywhere - Facebook Instant articles, emails, apps, Google News, Apple News, JSON, RSS, APIs.
As fancy, awesome and tricked out as our DCMS is, we saw an opportunity to provide the kernel of our social distribution tools as a product that could snap into any website. This is the product we call Rebel Discovery, which can be deployed into any existing site and works for anyone who wants their content to reach its maximum audience and has a Facebook page.
There is a passion at RebelMouse for helping companies and creators through a time of massive change. Everything has changed in media, content, marketing, and advertising -- and it changed overnight.
RebelMouse is going to be here through the decades of change ahead, a partner like Switzerland between the social media giants and wars, that is on your side to help you punch above your weight.
For those of our early users of the free product, we have special grandfather pricing to make it possible for those of you do have small budgets and companies to continue with us. We promise to over deliver on the value.
I thank you personally for having used the software that we built, and I hope very much to find ways to work on projects with no budgets but are just acts of creation like the ones we saw flourish on the platform. We're going to do that when you can bloom a distributed property with no budget, so that if or when free comes back to RebelMouse, you will be able to see the more real and full capacity we have been building.
Please join us in the real journey RebelMouse is on. Please talk to us about this as well, email us at free@rebelmouse.com
Our platform is a complete digital publishing toolbox that's built for modern-day content creators, and includes game-changing features such as our:
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RebelMouse sites reach more than 120M people a month, with an always-modern solution that combines cutting-edge technology with decades of media savvy. And due to our massive scale, 1 in 3 Americans have visited a website powered by RebelMouse.
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I love the control panel. Awesome work. I have to say, what an amazing creative team RebelMouse is. I am so grateful!
Terrence O'Hanlon
Founder and Chairman Reliabilityweb
It’s like we’ve been riding horses to commute all our lives and someone just showed us a Tesla.
Brendan Farley
Vice President, Product Management Strada Education Network
Thanks to RebelMouse, United doesn’t have to sacrifice great content for speed. You can have both!
Ryan Bujeker
Director, Social Media Strategy & Digital Engagement United Airlines
We're in a much better position to make it through the current crisis in part due to RebelMouse and their platform. We've not only saved on overhead costs, we've more easily optimized our traffic with their smart measuring and SEO tools, as well as their social integrations.
Jill Braff
President/Chief Operating Officer Brit + Co
THANK YOU for all the good, fast work you put into making our public rollout such a big success. I know we threw a lot at you very quickly, but you were calm under pressure and pulled it all off perfectly. Very glad to be working with you all.
Tim Grieve
Executive Editor Protocol
So inspired and impressed by these results from RebelMouse. Check them out and ask Andrea Breanna how they got there! Just goes to show that spending millions doesn't necessarily get you to the right destination. It's spending no more than you need on the right technology with the right platform that does! 🌐💙🏎️
Andrey Lipattsev
Partner Development Manager Google
It is not often I jump out of my chair and scream in a positive way, but I just did! This is the happiest I have seen my Managing Editor in 2021! Thank you.
Nick Smith
CEO Investing News Network
Working with RebelMouse is an actual treat. From the CEO down, every single member of the team has partnered with us to meet our needs. Everyone willingly (and with endless patience!) shares their expertise and insights to ensure we optimize search and create a great audience experience. As we have implemented the various search tactics, positive results are almost instantaneous. Training our content creators has been simple. The system is incredibly user friendly. As a co-worker commented, "RebelMouse doesn't just sell you something, they partner with you to deliver exactly what you want." I couldn't agree more!
Emma Schofield
Director of Change Management Investing News Network
We continue to be huge fans of RebelMouse and envision a very long-term relationship with the platform. The service has been impeccable.
Douglas Fischer
Executive Director Environmental Health News
I am a HUGE RebelMouse fan, and basically tell everyone I meet who's looking to overhaul their website to get in touch right away.
Susan Hassler
Editor Emeritus IEEE Spectrum
Every member of the RebelMouse team, but especially our project team, are superstars! Our site launch on the platform met all our expectations and we love the technology. We are positive about the future of our site and look forward to improving our approaches and processes with RebelMouse's guidance!
Terrence O'Hanlon
Founder and Chairman Reliabilityweb
RebelMouse's Layout & Design Tool is one of the most comprehensive and flexible tools I have ever used of any CMS. Their product team is also extremely helpful and constantly supports to make sure your properties are up to date and use the best industry standards, especially in terms of page speed.
Chuck Lapointe
CEO Narcity Media
The best thing about RebelMouse is how much they care about their customers. When working with them, I always get a sense that they go above and beyond for their customers. When working with the RebelMouse team, I very much consider them to be a partner, rather than just a vendor. Upon migrating to their technology, we have seen tremendous improvements in many key areas, particularly technical SEO. They have out-of-the-box functionality that is tremendously helpful to customers. At the same time, their system is flexible enough to allow us to adapt it to any new business needs that we have.
David Nguyen
Senior Director of Digital Marketing Investing News Network
RebelMouse has shepherded us through the modernization phase, and has been keen, practical, and nimble throughout the entire journey. They have helped modernize our website through an infinite scroll setup that allows us more advertising real estate while creating more time on site to capture reader engagement. Plus, the RebelMouse team has helped educate our own team on the various aspects of programmatic advertising and worked to best implement them. Premier Guitar joining forces with RebelMouse in 2020 was one of the best choices we could have made!
Luke Viertel
Digital Strategist Premier Guitar
RebelMouse has stepped up our content management process by providing a user-friendly interface, robust customization options, and seamless collaboration tools. The platform's analytics and reporting capabilities have empowered us to make data-driven decisions, while their exceptional customer support ensures any issues are promptly addressed in a professional, respectful, and friendly way!
RebelMouse employs a unique, diverse, and decentralized team that consists of 70+ digital traffic experts across more than 25 different countries. We have no central office, and we cover every time zone to ensure that we’re able to deliver amazing results and enterprise-grade support around the clock.
Our team is well-versed in all things product, content, traffic, and revenue, and we strategically deploy ourselves to help with each element across all of our clients. We thrive on solving the complex.