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Simple tips on how to optimize your site with just a few clicks
Page speed has quickly become an integral part of digital publishing. Publishers who haven't optimized for load time and usability will see lower search rankings, less page views, and lower revenue.
Because of this, RebelMouse has made page speed a top priority. Our Google PageSpeed Insights scores are often much higher than some of the biggest properties on the open web, and our clients enjoy reaping the benefits of an unobtrusive user experience. Our intuitive platform also makes it easy for publishers in our network to take site optimization into their own hands.
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Increase your organic search with custom snippets
To increase your ranking on Google, it is important for your site to have a clear and concise metadata description. Also called "snippets," these organic pieces of text can help boost click-through rates to your page.
For example, here is what the metadata description is for the search query, "BuzzFeed."
However, sometimes your site's metadata description will not reflect the content you intended to use.
According to Google, metadata descriptions are generated automatically. Google's goal is to answer questions relevant to each individual search query. The engine's crawler takes into consideration not just the metadata, but also the natural language of every page's content.
Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query.
We use a number of different sources for this information, including descriptive information in the title and meta tags for each page. We may also use publicly available information, or create rich results based on markup on the page.
While we can't manually change titles or snippets for individual sites, we're always working to make them as relevant as possible.
In the link above, Google provides several strategies for creating a link structure that will help the algorithm create effective search snippets, including writing relevant metadata descriptions. On the RebelMouse platform, you can create your own metadata with the Header Code elements in the Layout and Design Tool.
Writing your own metadata descriptions doesn't guarantee that Google will generate the perfect search snippet, but it is a best practice in order to optimize your content for search.
If you have any questions, feel free to reach out to the support team at firstname.lastname@example.org.
New Filters in Posts Dashboard
We've implemented new filters that allow users to easily find exactly what they need in their posts dashboard. You can now customize your search results by:
- Creators You Follow
- Post Status
- Post Type
Here's what the new filter menu looks like:
Easy-to-Use Search Queries
In the same slick user interface, you can also create search queries and combine them with your filtered results:
- Post Search
- Creator Search With Ajax Autocomplete
- Community Search
This is an exciting step forward in enhancing the editorial experience for our users. It should now be much simpler to narrow down results to exactly what you're looking for.
Here's how the workflow looks in action:
If you have any questions about these dashboard updates, please email email@example.com.
What to do if Google Search Console finds a video markup issue
Google's Search Console tools will frequently alert site owners about issues with their sites, which is a great feature to take advantage of if you get notified of an error. For example, Google has begun to point out if any video embeds on your site aren't processing correctly. If this occurs, you may get an email message that looks like the following:
If you've received a similar message and use JW Player, YouTube, or other popular and well-known video platforms, don't worry about it. If you click through the report to check out things further, you'll most likely see that the problematic videos are from lesser-known third-party video players. If this is the case, we advise you to replace those with an equivalent YouTube video if you can. If this isn't possible, don't fret about it too much and try to use trusted video platforms in the future.
If you have any questions about Google Search Console's video report, email firstname.lastname@example.org.
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