Get to Know RebelMouse

We are a creative agency that innovates with deep technology. Our proprietary, cloud-based, next-generation CMS has fueled industry powerhouses, including The Dodo, Axios, and PAPER magazine. Founded by Paul Berry, the former CTO of The Huffington Post, our media-minded team of experts work closely with publishers and marketers to help their stories reach the right people, and to build experiences that create loyalty, engagement, and conversion.


Meet Paul Berry

Paul Berry is the founder and CEO of RebelMouse. You also might hear us refer to Paul as Andrea. That's because Paul is genderfluid, and recently launched Fluidity.Love as a space to help everyone understand, support, and love the growing movement. He operates RebelMouse off the same premise, working with brands and media companies that are dedicated to changing the world for the better through the power of media. Paul's vibrant and creative mind has fueled much of the excitement and success that surrounds RebelMouse and its network of properties.

Before The Huffington Post, Paul was obsessed with contagious media, and collaborated with Jonah Peretti, Ken Lerer, and Ze Frank on Contagious Media Research Lab. As CTO of The Huffington Post, Paul worked with some of the most brilliant minds in the industry. He was surrounded by creators, editors, and writers who had a deep understanding of how traffic worked, bridging the gap to make a product that was iterative. After AOL acquired The Huffington Post, Paul saw what a custom CMS looked like for the first time. He inherited 53 properties built on dozens of different content management systems, but soon realized that they were all built by IT people who didn't fully grasp the concepts of traffic and distribution. Starting in 2012, RebelMouse was the first platform to create the "social front page," a hub where users could aggregate social feeds all in one place. It went viral with eight million users worldwide, sparking Paul to realize that there wasn't a CMS to bring it all together yet.

That epiphany — coupled with the realization that social, mobile, and the acceleration of industry changes would soon make everyone's technology painfully obsolete and expensive — led to the birth of RebelMouse.

Here We Are, Six Years Later

Today, six years after our inception, we're extremely proud of the powerful product we've created. RebelMouse was built to solve the complex intersection of product, engineering, editorial, and revenue. It's allowed us to create a next-generation CMS unlike any other, backed by some of the best venture capitalists in the world.

Rebelmouse built Axios and The Dodo, both of which saw massive success upon launch. The Dodo is the perfect example of unprecedented mass distribution and reach on Facebook, reaching 100 million people a day on average. Axios, on the other hand, embodies incredible loyalty. While their overall Facebook reach is much smaller than The Dodo's, they make up for it by being an insanely engaged site that sees over 90 million pageviews a month. Within the first year of its launch, Axios became a household name.

What Makes Us Tick?

Our true love is building breakout new media hits that become enduring pop culture sensations. One of the main reasons we began RebelMouse was because we recognized that a huge shift in advertising would happen, and that content would become marketing soon thereafter. That shift has since taken place, and it's become imperative for marketers to understand content from a media perspective. Our deep understanding of this concept allows us to power a number of pop culture hits — such as PAPER magazine and The Dodo — but it also allows us to take on legacy brands like United Airlines and BlackRock.

Part of our success lies in the fact that we're a fully remote company that doesn't require much capital. We don't have an office — we have talented, passionate employees in 26 countries covering every time zone. Everyone on the team shares a passion for being able to think outside of the box and be fluid with their talents and skills. Developers who think about product and traffic, audience development specialists who think about product and editorial, and designers who think about traffic and code.

Ready to create something big? Struggling with your current platform? Join us in the modern world: Let's get started together.