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Get to Know RebelMouse

We are a creative agency that innovates with deep technology. Our proprietary, cloud-based, next-generation CMS has fueled industry powerhouses, including The Dodo, Axios, and PAPER magazine. Founded by Andrea Breanna, the former CTO of The Huffington Post, our media-minded team of experts work closely with publishers and marketers to help their stories reach the right people, and to build experiences that create loyalty, engagement, and conversion.


Meet Andrea Breanna (Paul Berry)

Andrea Breanna is the founder and CEO of RebelMouse. RebelMouse is a creative agency with the best CMS platform in the world. The company has built two of the biggest new media companies to date — The Dodo and Axios — both of which were merely ideas when RebelMouse began the strategy, design, and development work. RebelMouse also powers United Airlines' Hub and many of the most popular media sites you know and love. Collectively, RebelMouse-powered properties reach more than 50 million people a month, which makes it one of the top 50 properties in the U.S., and one of the top 500 in the world.

Andrea is proudly and openly transgender. Specifically, Andrea is a non-binary, transgender lesbian (transbian) who is happily married to Milena Berry, the founder and CEO of PowerToFly. Together they have four, beautiful kids and live in Tribeca, NYC.

Before RebelMouse, Andrea was CTO of The Huffington Post where she joined in the first year of the company's life and ran the product, design, and engineering teams. After The Huffington Post was sold to AOL, Andrea ran the same groups for all of AOL's media properties.

After AOL acquired The Huffington Post, Andrea saw what a custom CMS looked like for the first time. She inherited 53 properties built on dozens of different content management systems, but soon realized that they were all built by IT people who didn't fully grasp the concepts of traffic and distribution. Starting in 2012, RebelMouse was the first platform to create the "social front page," a hub where users could aggregate social feeds all in one place. It went viral with eight million users worldwide, sparking Paul to realize that there wasn't a CMS to bring it all together yet.

That epiphany — coupled with the realization that social, mobile, and the acceleration of industry changes would soon make everyone's technology painfully obsolete and expensive — led to the birth of RebelMouse.

Here We Are, Six Years Later

Today, six years after our inception, we're extremely proud of the powerful product we've created. RebelMouse was built to solve the complex intersection of product, engineering, editorial, and revenue. It's allowed us to create a next-generation CMS unlike any other, backed by some of the best venture capitalists in the world.

Rebelmouse built Axios and The Dodo, both of which saw massive success upon launch. The Dodo is the perfect example of unprecedented mass distribution and reach on Facebook, reaching 100 million people a day on average. Axios, on the other hand, embodies incredible loyalty. While their overall Facebook reach is much smaller than The Dodo's, they make up for it by being an insanely engaged site that sees over 90 million pageviews a month. Within the first year of its launch, Axios became a household name.

What Makes Us Tick?

Our true love is building breakout new media hits that become enduring pop culture sensations. One of the main reasons we began RebelMouse was because we recognized that a huge shift in advertising would happen, and that content would become marketing soon thereafter. That shift has since taken place, and it's become imperative for marketers to understand content from a media perspective. Our deep understanding of this concept allows us to power a number of pop culture hits — such as PAPER magazine and The Dodo — but it also allows us to take on legacy brands like United Airlines and BlackRock.

Part of our success lies in the fact that we're a fully remote company that doesn't require much capital. We don't have an office — we have talented, passionate employees in 26 countries covering every time zone. Everyone on the team shares a passion for being able to think outside of the box and be fluid with their talents and skills. Developers who think about product and traffic, audience development specialists who think about product and editorial, and designers who think about traffic and code.

Ready to create something big? Struggling with your current platform? Join us in the modern world: Let's get started together.

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A Look Inside the Only Creative Agency Powered by Deep Technology

Strategic development of product that supports content distribution, conversion, and loyalty.

RebelMouse is a creative agency fueled by a publishing platform with deep technology. Our expertise is rooted in media and content marketing because there is no other team that understands distributive publishing better than we do. There is also no other CMS on the market today that provides content creators with the tools they need to unlock sustainable growth backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most — organic traffic and user growth, conversion to loyalty, and revenue growth.

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Curate Well-Rounded Content: Embed Previous Posts With Assembler

Flat media is dead. That's why we are always updating our product to make it easier and more intuitive to create dynamic media. A great example of one of these features allows users to embed previously published posts into a new post through our Particle Assembler.

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Updates: Edit Email Templates in Entry Editor, Easily Select the Right Tags

We have two new product updates that will make editing each article easier and more customized.

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New: Simplify Your Workflow With Our New Copy and Paste Function

There's a new feature in RebelMouse's Entry Editor that easily lets you copy and paste an entire post, including lead media, headline, subheadline, body, social copy, and social scheduling information. Don't worry — we will only copy the social scheduling language you've previously set up. Using this functionality will not schedule the post to be sent out again.

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How to Set a Canonical URL

A canonical URL is an HTML element that prevents duplicate content. This helps prevent SEO issues by indicating whether a URL is a "canonical" or "preferred" version of a page.

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The CFO's Guide to RebelMouse

A look at how you gain more and spend less with our platform.

Every Chief Financial Officer (CFO) has an important mission: Balance efficiency with fiscal responsibility while eliminating risk. To survive and thrive in today's publishing industry, this can be a tall order. New options for vendors, hosting, and service providers pop up all the time, and as technology advances, so do the kinds of tools you need to grow reach and revenue.

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Be an Advocate for Engagement With Discovery Email Templates

RebelMouse's Discovery tool offers various forms of social outreach, including emails that you can send to influencers while you're editing your article. We utilize our proprietary technology to seamlessly pull in the email addresses of social media account owners. And now, coupled with customizable template language that automatically gets pulled into your workflow, you can easily send out messages to let these accounts know that you love their content and wouldn't mind if they shared a related story of yours.

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New E-Commerce Option: Easily Feature Products With Just a Few Clicks

Every year, the numbers of shoppers who choose to purchase online versus in retail stores continues to grow. It's estimated that the number of online shoppers will rise to 230.5 million by 2021. At RebelMouse, we've added a new particle layout for our clients that do e-commerce. This feature makes it super simple to highlight products right from within our Entry Editor.

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2018: A RebelMouse Year in Review

From product to personal, we flourished on every level.

It's always overwhelming to think about how far we've come as a company every time December rolls around. From all the peaks and valleys our ever-changing industry likes to throw at us, to the personal triumphs and challenges we experience as a team, each year is always one to remember. But this time, 2018 took the cake. It was 365 days of twists, turns, and far more shining moments than ever before.

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