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The Reasons Why Indie Publishers Flourish on RebelMouse

We care about you. We care about you having a sustainable business.

And that means we care about everything — from revenue to traffic to how you can be sustainable long term. By using data across all our publishers, we can help you understand what's happening in the media world, how to leverage Facebook's algorithm changes, where your audience lives, and more. The digital landscape is constantly changing, and we are always studying its changes to help indie publishers break through the barriers of bureaucracy. Our goal is to give you an unfair advantage through badass tech that helps you understand how traffic distribution works. So you can get your voice heard. Loudly.

One of the best parts of living in the age of new media, and more importantly living within the social ecosystem, is that everyone has a chance to go viral. The chains surrounding public content that were once monopolized by corporations and agencies have now been put back into the hands of the users.


It's a thrill that helps new media darlings like Axios take off quickly and start competing in a space dominated by legacy giants like The Washington Post. It's why indie publishers have an actual chance to make a difference. An indie publisher is a website born without major backing from a larger publication or media group. At RebelMouse, we call them web properties instead of websites. It's a more encompassing way to define the many strategies publishers must master in 2017 — from social to search and back again.

An indie publisher doesn't always have to be born on the internet either. One of our favorite indie publishers is PAPER magazine, a leading name in the print publication industry that used RebelMouse to launch its web property. Since then, they've successfully traversed boundaries that once plagued print publications trying to find their way into the new media landscape.

The RebelMouse CMS is the #1 choice for indie publishers like PAPER because of our similar spirits. We're a team of traffic junkies that don't like to get bogged down by constricting roles and processes that hinder quick growth before and after launch.

Oftentimes when passionate teams are approaching a launch or re-platform, they are smothered by chains of command that can slow down the process and distract from product design and strategy.

We build fast websites that are secure and optimized for user experience. We're also a creative agency that works closely with our clients on content and social strategy, monetization, and audience development. We monitor your data closely — usually on a daily basis — to make sure your insights are pushing you forward on a path of growth and meaningful revenue.

Think of it as getting all the benefits of a traditional CMS and a creative agency without the unneeded hierarchy and corporate jargon. Here's how we do it.

Launch Faster and Better

At RebelMouse, we operate off of a lean tech methodology that launches sites in weeks, not months. And this speed doesn't compromise quality. The sites we launch are also super fast and intuitive for users. Our CMS fuels lightning-fast content, so you never have to worry about speed impacting its distribution — ever. It's how we helped create the two biggest new media companies to date: Axios and The Dodo.

There are a lot of factors that go into why we're so fast. Here are just some of them:

  • Page Speed: We prioritize every feature to help with page speed, so users are never waiting for your site to load.
  • Stability and Monitoring: From DevOps to SysOps teams, there's always a pair of eyeballs on your site watching graphs, charts, and trends, and applying optimizations to your site simultaneously.
  • Editorial Efficiency: We care about more than just page speed. We want your editorial + social teams to have the right tools in place for a seamless and enjoyable content creation experience.
  • Super-Fast Product Iterations: The acceleration of history is a real trend and it is very hard to keep up with. RebelMouse gives you the power of a $10-million-a-year team for a fraction of the cost to keep up with all the changes in the industry.
  • Data-Driven Product Cycle: Everything we release at RebelMouse is A/B tested for performance impact and how each version impacts page speed and user experience.
Access to a Massive Data Set: We power experiences across nearly every topic, industry, and company type. We then bring these insights back into the product to make your workflow and processes faster + more strategic.

Reduce Tech Debt

Even in 2017, new media companies still think they need to invest in an expensive tech team to launch a successful website. But websites aren't what they used to be. Now sites have to be dynamic and put content at the forefront in order to build sticky audiences and generate sustainable revenue.

We're able to provide the necessary lean tech for our clients, freeing them from expensive UX designers and heavy developer support. Our CMS gives you all the necessary tools to succeed in the digital world, without hiring a massive tech team to keep you abreast of constant updates and changes. We are iterative and change with the times. Plus, everyone who works at RebelMouse is as fast and fluid as our CMS. The result is an amazing team of people who have fallen in love with particular aspects of the media and content business. And we live all over the world, so someone is available to help 24/7, with anything from monetization practices to backend issues.

Leverage Our Expertise

Here's the catch. We're not just a CMS, but a creative agency that combines technical skills with artistic creativity. We offer various creative services to make sure your website is set up for social success, with content distribution tools built right into our platform. These include:

  • Facebook Instant Articles Configuration and Strategy
  • Newsletter Design and Customization
  • Ads Setup and Review
  • Content Design and Strategy
  • SEO Strategy

We are inspired by intuition and gut, but we check everything against data and are able to see what is working across a huge set of categories and verticals. It's a unique approach, and it works for the awesome brands and media companies we power.

If you're an indie publisher looking for a home, let's start working together and create something awesome today.

Browse some of our current indie properties:

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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