The Reasons Why Indie Publishers Flourish on RebelMouse

We care about you. We care about you having a sustainable business.

And that means we care about everything — from revenue to traffic to how you can be sustainable long term. By using data across all our publishers, we can help you understand what's happening in the media world, how to leverage Facebook's algorithm changes, where your audience lives, and more. The digital landscape is constantly changing, and we are always studying its changes to help indie publishers break through the barriers of bureaucracy. Our goal is to give you an unfair advantage through badass tech that helps you understand how traffic distribution works. So you can get your voice heard. Loudly.

One of the best parts of living in the age of new media, and more importantly living within the social ecosystem, is that everyone has a chance to go viral. The chains surrounding public content that were once monopolized by corporations and agencies have now been put back into the hands of the users.


It's a thrill that helps new media darlings like Axios take off quickly and start competing in a space dominated by legacy giants like The Washington Post. It's why indie publishers have an actual chance to make a difference. An indie publisher is a website born without major backing from a larger publication or media group. At RebelMouse, we call them web properties instead of websites. It's a more encompassing way to define the many strategies publishers must master in 2017 — from social to search and back again.

An indie publisher doesn't always have to be born on the internet either. One of our favorite indie publishers is PAPER magazine, a leading name in the print publication industry that used RebelMouse to launch its web property. Since then, they've successfully traversed boundaries that once plagued print publications trying to find their way into the new media landscape.

The RebelMouse CMS is the #1 choice for indie publishers like PAPER because of our similar spirits. We're a team of traffic junkies that don't like to get bogged down by constricting roles and processes that hinder quick growth before and after launch.

Oftentimes when passionate teams are approaching a launch or re-platform, they are smothered by chains of command that can slow down the process and distract from product design and strategy.

We build fast websites that are secure and optimized for user experience. We're also a creative agency that works closely with our clients on content and social strategy, monetization, and audience development. We monitor your data closely — usually on a daily basis — to make sure your insights are pushing you forward on a path of growth and meaningful revenue.

Think of it as getting all the benefits of a traditional CMS and a creative agency without the unneeded hierarchy and corporate jargon. Here's how we do it.

Launch Faster and Better

At RebelMouse, we operate off of a lean tech methodology that launches sites in weeks, not months. And this speed doesn't compromise quality. The sites we launch are also super fast and intuitive for users. Our CMS fuels lightning-fast content, so you never have to worry about speed impacting its distribution — ever. It's how we helped create the two biggest new media companies to date: Axios and The Dodo.

There are a lot of factors that go into why we're so fast. Here are just some of them:

  • Page Speed: We prioritize every feature to help with page speed, so users are never waiting for your site to load.
  • Stability and Monitoring: From DevOps to SysOps teams, there's always a pair of eyeballs on your site watching graphs, charts, and trends, and applying optimizations to your site simultaneously.
  • Editorial Efficiency: We care about more than just page speed. We want your editorial + social teams to have the right tools in place for a seamless and enjoyable content creation experience.
  • Super-Fast Product Iterations: The acceleration of history is a real trend and it is very hard to keep up with. RebelMouse gives you the power of a $10-million-a-year team for a fraction of the cost to keep up with all the changes in the industry.
  • Data-Driven Product Cycle: Everything we release at RebelMouse is A/B tested for performance impact and how each version impacts page speed and user experience.
Access to a Massive Data Set: We power experiences across nearly every topic, industry, and company type. We then bring these insights back into the product to make your workflow and processes faster + more strategic.

Reduce Tech Debt

Even in 2017, new media companies still think they need to invest in an expensive tech team to launch a successful website. But websites aren't what they used to be. Now sites have to be dynamic and put content at the forefront in order to build sticky audiences and generate sustainable revenue.

We're able to provide the necessary lean tech for our clients, freeing them from expensive UX designers and heavy developer support. Our CMS gives you all the necessary tools to succeed in the digital world, without hiring a massive tech team to keep you abreast of constant updates and changes. We are iterative and change with the times. Plus, everyone who works at RebelMouse is as fast and fluid as our CMS. The result is an amazing team of people who have fallen in love with particular aspects of the media and content business. And we live all over the world, so someone is available to help 24/7, with anything from monetization practices to backend issues.

Leverage Our Expertise

Here's the catch. We're not just a CMS, but a creative agency that combines technical skills with artistic creativity. We offer various creative services to make sure your website is set up for social success, with content distribution tools built right into our platform. These include:

  • Facebook Instant Articles Configuration and Strategy
  • Newsletter Design and Customization
  • Ads Setup and Review
  • Content Design and Strategy
  • SEO Strategy

We are inspired by intuition and gut, but we check everything against data and are able to see what is working across a huge set of categories and verticals. It's a unique approach, and it works for the awesome brands and media companies we power.

If you're an indie publisher looking for a home, let's start working together and create something awesome today.

Browse some of our current indie properties:

Why RebelMouse Is the Best Content Marketing Platform

RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.

Keep reading... Show less

Why Premium Creative Agencies and CTOs Choose to Develop on RebelMouse vs. WordPress and Drupal

The Intersection of Design and Development: Where Your Clients Thrive

We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.

Keep reading... Show less

Native Multivariate Testing at Scale With RebelMouse

What Differentiates Our Approach

There are many popular tools that allow you to perform experiments and A/B tests on your users — primarily Google Chrome Experiments and Optimizely. But all of these solutions are JavaScript additions to your web page that sidestep the problem of old, outdated, and clumsy CMSs. These solutions work by calling on a third-party JavaScript library that rewrites a page after it's rendered. This approach adds extra page weight and creates strange user experiences due to having to wait for everything to load and be rewritten on the fly.

At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.

Keep reading... Show less

Modern E-Commerce: Blur the Line Between Content and Design

Create Modular + Reusable Design Patterns on RebelMouse

Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.

Keep reading... Show less

Instagram-style E-commerce Features on RebelMouse

Revolutionizing E-commerce on RebelMouse

Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.

Keep reading... Show less

Building Premium Communities and User Journeys on RebelMouse

RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.

Keep reading... Show less

Dynamic Voting: Grow Traffic and Engagement Organically

Help your audience find its voice.

Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.

Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.

Keep reading... Show less

How to Monetize Your Website in Today’s Publishing Environment

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Keep reading... Show less

How COVID-19 Has Changed Four Key Components of Marketing

Picking up the pieces and the importance of building trust in a pandemic

As the second half of 2020 begins to pass us by, the COVID-19 pandemic continues to rage on throughout the global community. The longevity of the pandemic has left thousands of industries struggling to find an appropriate position in the marketplace that will allow them to sustain themselves alongside daily tragedy.

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. Here's a quick look at the decline in conversion growth during the first few weeks of the pandemic in the United States:

Keep reading... Show less

Explore Careers at RebelMouse

Join RebelMouses's modern and distributive workforce responsible for the websites of media powerhouses, including legacy brands like United Airlines and new media darlings like PAPER Magazine and Protocol.

If you feel like you've never quite fit into boxes or labels within the tech space, we want to hear from you. Built on a foundation of site performance, our cloud-based platform reaches 50+ million people a month with an always-modern approach to product and strategy.

Our fully remote team spans 25+ countries and has very flexible schedules. If you don't want to be confined to an office chair, and like the idea of being able to work from any place in the world you choose, we're a match.

RebelMouse is dedicated to pursuing inclusion for all individuals, regardless of their gender identity, sexual preference, ethnicity, religion, age, or disability. We work hard to form meaningful relationships beyond our platform, and it's this passion that has formed what is now a diverse software company and creative agency that's bucking industry norms. For us, diversity is a company pillar, not just a statistic.

Click here to browse our current opportunities
Subscribe to Our Newsletter