OUR CREATIVE AGENCY
FOR CONTENT CREATORS
Our Creative Agency
For Content Creators
RebelMouse is a unique platform and company. The company was founded on the vision that media companies would need an always-modern solution to thrive in the new connected internet, and that brands would have to behave like new media companies and use the same platforms.
A Next-Generation Website and Publishing Platform<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIwNy9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyOTUzMDI0MX0.DrcccFe8l3IpNFErliTWw9E5N91069JVt62eeE0o8ws/img.png?width=980" id="48fdb" class="rm-shortcode" data-rm-shortcode-id="ef264f2851c1ca9a30dbcb73709fa0ec" data-rm-shortcode-name="rebelmouse-image" /><div>Working with RebelMouse means you can experience the following and more:</div><ul><li>High Pages per Visit</li><li>High Loyalty</li><li>High Engagement </li><li>High Reach </li><li>Social UX for Media</li></ul><p><em>The leading platform for reach, loyalty, and engagement.</em></p>
The Always-Modern Platform<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIwOC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzODMwMTQyNH0.gV_UjnRCRboM_AbfhWBpfalvChumCpq4rkhp7HqRsx0/img.png?width=980" id="95456" class="rm-shortcode" data-rm-shortcode-id="6750bbeac0bc8874673299ee75015b01" data-rm-shortcode-name="rebelmouse-image" /><p>Unlike WordPress and custom CMS solutions, RebelMouse continuously iterates in the cloud for you. </p><p>We help you keep up with Google, Twitter, Facebook, Instagram, LinkedIn, e-commerce, etc.</p><p><em style="">The only way to stay modern at scale.</em></p>
Blazing Fast<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIwOS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYxNjM5Nzk4M30.uP4OUStBEDr5K6_xEMdLljr-Rcq6wh6f8gDMJK4uCKg/img.png?width=980" id="4b262" class="rm-shortcode" data-rm-shortcode-id="5681d27d84f28072531c7e740536a8f7" data-rm-shortcode-name="rebelmouse-image" /><p>Our platform offers unparalleled page speed and scalable performance.</p><p>Check out your own website's PageSpeed Insights scores. RebelMouse <a href="https://www.rebelmouse.com/pagespeed-score-2621770951.html" target="_blank">is state of the art</a>.</p><p><em>Speed is vital to success with content.</em></p>
Multivariate Testing Built In<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIxMC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYxOTk1NTg1MX0.jiLfJAdYqE147f7s9nzOI95L0PtRSYmq5nG67MNXCFg/img.png?width=980" id="f66a9" class="rm-shortcode" data-rm-shortcode-id="678fa5b68583c002b9378772445e417d" data-rm-shortcode-name="rebelmouse-image" /><p>It used to take entire departments, teams, and agencies to do what one person can now do on our platform. Enable creativity efficiently using RebelMouse.</p><p><em style="">We empower creatives to launch ideas quickly and iterate based on data.</em></p>
Proprietary SEO Tools: Win With Every Post<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIxMS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzNzA0MjQwNH0.PvHDNKZfLksTwIA_aN31Uy8XhKcYZuwnlarjhL-Uf6s/img.png?width=980" id="e6858" class="rm-shortcode" data-rm-shortcode-id="53b2797c9078caa40b2a64b461c895d7" data-rm-shortcode-name="rebelmouse-image" /><p>We offer proprietary SEO tools for editors, writers, and creators to help them understand how to build site traffic.</p><p><em style="">Clients see massive growth on social traffic.</em></p>
Proprietary Social Tools Grow Organic Reach<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIxMi9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzOTg1NjQwNH0.YRo1DcdplcqNfNikXui4PtQWwiy3ylQWxaOjYNcMmHQ/img.png?width=980" id="7c41d" class="rm-shortcode" data-rm-shortcode-id="c68314e17ab098d52b7f9e57c15bdf11" data-rm-shortcode-name="rebelmouse-image" /><p>Our proprietary social CRM lets you manage relationships created by content:</p><ul><li>Social Scheduling</li><li>Instant Articles</li><li>Apple News</li><li>Google AMP Support</li><li>Native Email Integrations</li></ul><p><em style="">Clients see massive growth on social traffic.</em></p>
Proprietary E-commerce Integrations<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4ODI3Mi9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyNzE5MDIwNH0.sAjflRIslBjrQEisKc_N_vR2DtbLxbuAJmt-bxuR14w/img.png?width=980" id="17443" class="rm-shortcode" data-rm-shortcode-id="b47fa6ff06b765a12d704e3e3b5baa44" data-rm-shortcode-name="rebelmouse-image" /><p>Our proprietary e-commerce tools enable a seamless integration with the latest in e-commerce.</p><p><em style="">Clients see huge returns on content and conversion.</em></p>
Elegant, Efficient Workflows to Optimize Content<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIxNC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzNjM0OTk0MH0.tcFiExRgn2JbwYwhMUUcE82G3_Ka_iSVaZCQLsBW-QM/img.png?width=980" id="2546e" class="rm-shortcode" data-rm-shortcode-id="c2dd2d01b0c6f304d5ec6a4393ebe30d" data-rm-shortcode-name="rebelmouse-image" /><p>RebelMouse makes managing complex workflows efficient and easy. We power site networks and have multilingual capabilities.</p><p><em style="">We make global content teams hyper efficient.</em></p>
Native Support for Paywalls and Sign-up Walls<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4ODI3MC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0NDg3MTQ1OX0.piDlTETHvLpUugyIHq0Ij4Bql3-59IQ91PFrxi4l-_k/img.png?width=980" id="2dc4d" class="rm-shortcode" data-rm-shortcode-id="6d46c713c7401ff9919b6a0428e2402b" data-rm-shortcode-name="rebelmouse-image" /><p>RebelMouse lets you deploy paywalls for digital products with sophisticated multivariate testing. This also includes sign-up walls to capture emails and social tokens.</p><p><em>Launch revenue-generating digital properties.</em></p>
Build Thriving Communities<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIxNS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyMDQxMDI2N30.4-r0v3BI2pOA6AH5tNaqyEvTnhno6XH6R2fhMOFhTzk/img.png?width=980" id="f32e0" class="rm-shortcode" data-rm-shortcode-id="44130cbb8af7a52dbfc3419a549c49a8" data-rm-shortcode-name="rebelmouse-image" /><p>Our platform allows you to launch communities on your site that can have leaders, contributors, and custom workflows. Get premium content from your best creators and grow traffic organically.</p><p><em style="">Launch vibrant, mobile-first communities.</em></p>
Launch Robust Contests With Voting and Submissions<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4ODI2OS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0MzA3MTc5OX0.t7_oRL8cUzochTof5kJKjP9A2AAJW67-D0hp8CD6ZXs/img.png?width=980" id="00e51" class="rm-shortcode" data-rm-shortcode-id="d05697227c2046e0983897258e20518b" data-rm-shortcode-name="rebelmouse-image" /><p>One of the most important forms of premium content is systematically discovering who are the great creators in your audiences.</p><p>We power one of the web's most popular contests of the year, PAPER Magazine's <em>Break the Internet </em><em>Awards. </em><a href="https://www.rebelmouse.com/snag-instant-engagement-with-dynamic-voting-including-ads-integration" target="_blank">Click here</a> to learn more. <a href="https://www.dancemagazine.com/st/dance_magazine_contest" target="_blank">Click here</a> to view a simple and elegant video submission page we created for RebelMouse-powered <em>Dance Magazine.</em></p><p><em>Create a premium content flow to grow reach and impact.</em></p>
An Intuitive Platform<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4ODI3OS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYzNTU4MjY0Mn0._sRwGqmeN503z3Sh6bT4YXTmF-Sm45-YIPBe0HpTkqg/img.png?width=980" id="e38e9" class="rm-shortcode" data-rm-shortcode-id="68518265e689f8308a689bb0bf5235bd" data-rm-shortcode-name="rebelmouse-image" /><p>One of the first things clients tell us when they onboard is how easy and intuitive the platform is to use. Everything on desktop works for mobile. Editors, writers, and product teams never want to use anything else after using our platform.</p><p><em>Empower your team.</em></p>
Insightful Native Data<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4ODI2Ny9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0MTg2MjE4NX0.Qfk8CX0OHW69b5Whs_3_LLAkvTmx2_FKFlNuaPyW4TQ/img.png?width=980" id="ab845" class="rm-shortcode" data-rm-shortcode-id="a85813aca35ee0b715b3cbdcc2db49d4" data-rm-shortcode-name="rebelmouse-image" /><p> We offer velocity alerts, traffic data in dashboards, sophisticated data tools, and data visualizations to help you make important decisions quickly. </p><blockquote> <em>"The RebelMouse stats that we get help us learn from our audience and, in turn, grow that audience."</em><br> <br> —Joanna Harp, Chief Revenue Officer, <em>DanceMedia</em></blockquote>
The Hyper-Connected, Developer-Friendly CMS<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIxNi9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1NjUwOTU0N30.mQg_XVTLJdMaEVxIFriaFNdtOCwoxYUX4CLKYtnGv_Q/img.png?width=980" id="9281f" class="rm-shortcode" data-rm-shortcode-id="17ceb2a0a4af532cdb5d9f2b161f6aba" data-rm-shortcode-name="rebelmouse-image" /><p>RebelMouse offers native integrations with all the social giants and distribution platforms — including enterprise-grade APIs — and is developer friendly.</p><p><em style="">Connect RebelMouse into your stack easily.</em></p>
We Were Built for the Acceleration of History<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIxNy9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1NDk2OTM0OH0.gPu8sUdSa6WPw_NcOzbocUJf6ATLe7blou0uE1VYXkM/img.png?width=980" id="0d04e" class="rm-shortcode" data-rm-shortcode-id="c6b2058ae30888a54ee8681bdbce5038" data-rm-shortcode-name="rebelmouse-image" /><p>WordPress and Drupal offer crippling page speeds, hidden costs, and product backlogs.</p><p>Adobe Experience Manager is something no new media company would ever choose to use.</p><p><em style="">We built our platform from the ground up for today's world.</em></p>
We Are the Last Mile — Where Content Reaches Your Customers<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIxOC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY0ODcxNDM1N30.cmYjSKDRD2Dz3e48CfqwWRcpeNK_0bhOQSsup7wDYQY/img.png?width=980" id="b0a89" class="rm-shortcode" data-rm-shortcode-id="1124182398edc8e89da34db77d2e1435" data-rm-shortcode-name="rebelmouse-image" /><p>RebelMouse has been used to build mass pop culture hits that grew organically to become household names.</p><p><em style="">Our platform transforms your business and relationship with your customer.</em></p>
The Strategic CMS and Agency<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIxOS9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTU5OTE4NTQzNH0.LkT10RcPGVkGl4ZJ58LpULS2trYjLCMp6kX73I2BcL8/img.png?width=980" id="42b73" class="rm-shortcode" data-rm-shortcode-id="46e091724b3ec72ed4fac538d9d19b13" data-rm-shortcode-name="rebelmouse-image" /><p>RebelMouse has a unique background that gives it a strategic advantage in the market.</p><p><em style="">Marketers and digital executives trust our platform and agency to modernize and amplify their content efforts.</em></p>
Case Studies for Every Vertical<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4NjIyMC9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYyOTMyOTQ3N30.gvx5SNwV2ewL3cO_pbkgJPFOQP47f-Ek8Hr69d-8gCw/img.png?width=980" id="61afb" class="rm-shortcode" data-rm-shortcode-id="46dd025435c6799eef3d10d3bae4fd8c" data-rm-shortcode-name="rebelmouse-image" /><p><a href="https://www.rebelmouse.com/2018-a-rebelmouse-year-in-review-2624424589.html" target="_blank">RebelMouse just works...</a></p>
What Do You Need to Succeed With Us?<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTM4ODI2Ni9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTYwNjU1MTg3OH0.opRFu4a3hCWaCIAJu0of4Cuc07zXUCqXWSqtVYb1N2E/img.png?width=980" id="51d2b" class="rm-shortcode" data-rm-shortcode-id="3224a82aac5d0f4484d73316f65d16e5" data-rm-shortcode-name="rebelmouse-image" /><p> We work with brands and media companies that come to terms with these facts: </p><ul> <li>You can no longer just buy names and ads to reach people.</li> <li>You know you need a direct connection with your customers.<span></span></li> <li><span></span>You have to give your audience what they want with content, not just product.</li></ul><p><a href="https://www.rebelmouse.com/st/Request_a_Demo" target="_blank">Contact us today</a> if you're ready to transform your business.</p>
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The Intersection of Design and Development: Where Your Clients Thrive
We started RebelMouse seven years ago knowing that there was a fundamental design flaw in the world of traditional CMSs: Every instance, on every platform, had to be updated independently. It's similar to an era when users had to manage their own Microsoft Exchange Server for email. The costs of managing, maintaining, and iterating on a CMS to keep it awesome and world class is typically a $10 million-a-year endeavor. But even then, these cost-prohibitive CMSs are still behind the times.
Stay Ahead of the Algorithms<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8xOTQxNzUyMy9vcmlnaW4ucG5nIiwiZXhwaXJlc19hdCI6MTY1MzMzOTQwMH0.KrgNrGYJLx3fQcRDUklHHdK99KJxJ9GVYAL_kZTTPlM/img.png?width=980" id="877f5" class="rm-shortcode" data-rm-shortcode-id="28c5b7a5ae50f4f0dee258aeaf1d3910" data-rm-shortcode-name="rebelmouse-image" /><p><span style="background-color: initial;">Media powerhouses like Google and Facebook are constantly changing and updating their algorithms. While these shifts may not always be as explosive as the </span><a href="https://www.rebelmouse.com/how-to-be-successful-on-facebook-2605977419.html" target="_blank" style="background-color: initial;">friends-and-family update</a><span style="background-color: initial;"> of January 2018 that devastated some publishers, even the smallest of tweaks can impact content strategy. It can be tough to keep up with these updates on top of creating quality content capable of sustaining reach across social.</span><br></p> <p>Thanks to the massive scale of our platform, RebelMouse has access to deep data that often sheds light on the evolving algorithms of Facebook and Google. The dupoly generates more than 400 million page views and billions of impressions, and our insights allow us to see how that data shifts as the algorithms change. We then take this data and use it to fuel helpful platform updates and strategic recommendations for our clients.</p> <p>For example, Facebook and Google both implemented heavy penalties for full-screen light boxes and pop-ups. Many media sites and brands didn't understand this update when it first went live and assumed it meant that they could no longer succeed on Facebook, accepting massive declines in organic traffic. At RebelMouse, we were able to quickly help clients understand the update when the algorithm changed so they could update their promotions accordingly, primarily by moving full-screen takeovers to second and third clicks so they are out of the view of Facebook and Google's crawl. It was also at that time that we discovered <a href="https://www.rebelmouse.com/the-current-climate-of-facebook-instant-articles-2611661405.html" target="_blank">Instant Articles</a> with a video in the lead media position has a massive advantage over other articles, so we updated our platform quickly to make it easy for editors to take advantage of this feature.</p> <p>RebelMouse updates its platform weekly to keep up with the algorithms. As other publishers miss opportunities and windows for growth, content fueled by RebelMouse has already adapted.</p>
Understand what Lighthouse 6.0 and Core Web Vitals mean for your website's future
Understanding Lighthouse 6.0
Since Google's page speed changes in 2018, publishers have engaged in a mad dash to figure out how to build dynamic sites and maintain performance scores that meet the search engine's user experience expectations. Now in 2020, when people are online more than ever, excellent site performance is no longer optional.
Earlier this year, Google released version 6.0 of Lighthouse. As a reminder, Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site need improvement. So let's look at what's changed.
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- PageSpeed Insights ›
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What Differentiates Our Approach
At RebelMouse, we've solved this in a very elegant way. At the core level of our platform, we can natively render different layouts and track the exact differences in performance when comparing a test to your other layouts.
An SEO Strategy That Wins With Every Publish
How exactly Google determines search ranking largely remains a mystery for publishers, but what we do know is that the search engine continuously rolls out updates to its algorithm. And while sometimes these updates are small and nearly unnoticeable, other times they result in massive changes around the way Google crawls content, often disrupting the rankings of webpages all across the globe.
With each one of these algorithm changes comes a new approach to search strategy. It's a lot to keep up with in a competitive digital landscape. Publishers are already burdened with the task of creating high-performing quality content that's easy to find on Google and, in turn, easily shared across social. It's a job that can't be solved with advertising dollars either. It's estimated that nearly 80% of users disregard paid search results. Pair this with the fact that 93% of all online experiences begin with a search query and you're left with the realization that it's never been more important to prioritize search engine optimization.
The good news is that RebelMouse has a unique approach to SEO that leverages the tools available to us from the open web alongside our proprietary technology that enables users to win key phrases with every publish. The best part? The platform is designed to empower the people who live closest to content: writers and editors. Here's how it works.
Become the center of the universe on your topic.
In today's digital world, organic growth is everything. The old pay-to-play mantra adopted by many publishers is putting them at the mercy of Facebook's temperamental News Feed.
If you want to survive the constant algorithm updates and technological changes, your focus must be on building a community that constantly sparks conversations among its audience. To do so, you have to connect with likeminded Facebook Pages and social profiles at scale, and that starts with quality content. But sometimes good content isn't enough. At RebelMouse, we have a saying: "If you create quality content without distribution, does it even exist?" That's why we created Discovery, an integral part of our suite of sophisticated enterprise-level tools. Using proprietary technology, Discovery is designed to help you figure out the social ecosystem that's already having conversations related to your content. But before you can reach out to potential influencers, your content has to be set up for distributive success.
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- Paid vs. Organic Social Media: How to Strike a Balance ›
Create Modular + Reusable Design Patterns on RebelMouse
Content saturation is an industry-wide problem, and the e-commerce space is no exception given that it's filled with big brands, small Etsy stores, and everyone in between all fighting for similar audiences. The best way to fight this symptom is to understand your audience and provide them with what they want.
Revolutionizing E-commerce on RebelMouse
Whether you're a brand with a blog or a media company with a site, driving purchasing behavior and building an audience that uses your content to find things they love to buy is vital. We're very proud to have built out the same functionality that everyone is now used to on Instagram, with layovers on images that lead to products with attribution.
RebelMouse is much more than just a replacement for a traditional CMS. Our platform is a tremendous community-building experience. Today's social ecosystem has given us a seemingly limitless number of premium creators who understand how to create gorgeous and relevant content that drives the growth of their own audiences. These creators and influencers are either experts in certain topics, or heavily engaged in targeted content that drives their interests. They're not only consuming the content they're passionate about, but they're contributing to the conversation, too. The new role of the editor is not just to cover the most important topics and people around their expertise, but also to invite those preferred influencers into their community and get them to participate in creating premium content.
Content creation has never been static. Since the early days of social, the relationship between publishers and readers has blurred and warped into what's now the state of digital publishing in 2019. At RebelMouse, we started out as a social feeds aggregator and subsequently went viral as the "social front page." Since then, we've obsessed over the best ways to share content in today's social world despite its unpredictable seasons.
Users are ready to pay for content that delivers.
The Rise of the Mature User
It's been a long and winding path, but in 2020 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, including 3.5 million digital subscriptions last fall.
And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.
RebelMouse's Subscription Features
As a creative agency powered by modern technology, we know how to build a subscription experience that's designed for both the modern user who wants an optimized site experience and the modern publisher who relies on paywall revenue to survive.
RebelMouse's subscription features are customizable and easily support:
- Free Trials: Create one-day, weekly, or monthly subscription plans.
- Coupon Codes: Use promotional codes to give access to strategic partners and complement B2B deals.
- B2B Subscriptions: Use email matching to sell access to companies.
- Testing Powered by Data: We have a sophisticated suite of A/B testing tools — complete with Google Analytics integrations — that give you the ability to test what works, what doesn't, and how to better cater to your readers' needs.
RebelMouse's Paywall API is available to developers to make it easy to manage subscriptions. Access to paid content is managed via subscriptions attached to email qualifiers. Click here for more information on our Paywall API.
The Success of Our Subscription Model
Sites powered by RebelMouse are experiencing enormous success thanks to our subscription strategies, including the Italian newspaper La Verità. While publishers on other platforms typically see a decrease in audience when they implement a paywall, in their first year leveraging the RebelMouse paywall strategy, La Verità saw 800% audience growth with an average of 16 pages per visitor, far above the industry standard. Their continued, unprecedented growth makes them one of the highest-growth media properties in Italy, and they've experienced significant revenue growth thanks to our paywall tools.
Is a Subscription Model Right for You?
In the past, there was a stigma around paywalls that signaled they were only sustainable for large publishers with massive audiences already in place. But with today's users maturing, subscription models are more attainable for a variety of emerging media properties and legacy names alike.
It's important to strike the right balance between free content, subscriber revenue, and ad strategy. This is a lot to juggle for publishers who are already maxed out trying to create quality content worth reading.
At RebelMouse, we can help you determine if a subscription model will benefit you, and then build a custom, easy-to-use paywall system that works for your site. If you're not publishing on RebelMouse, we also operate as a world-class creative agency that can help you navigate the subscription business and any other content strategy you may be building toward. Either way, request a proposal today and let's start working together.
Help your audience find its voice.
Creating quality content is no longer on marketers alone. We live in a universe of creators who are willing to not only consume content that resonates, but play a role in the creation, promotion, and conversations surrounding it.
Since the start of RebelMouse, we've been on a journey to create dynamic media that is easier for content creators to curate and amplify on social. It's why we've built an online engagement platform centered around the power of communities that thrive naturally in the digital ecosystem.
In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? The answer is no, because your content needs to be supported in a way that lets it move seamlessly across all channels, especially site, search, and social. But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?
Why massive enterprise organizations are switching to RebelMouse.
Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all our clients' data. Here are just some of the tools and practices we leverage to maintain a hard-bodied product that's flexible, too.
Google recently announced that its Rich Results Test is out of beta and now fully supports all of its rich results features.
Powered by structured data, rich results are the dynamic snippets you see at the top of Google's search results, whether it's a carousel, image, or listicle.
An example or Google's rich results for recipes.
The Rich Results Test determines if your website's structured data is set up correctly so that your page can be eligible for rich results. With this latest update, Google will be deprecating its Structured Data Testing Tool. Here are some reasons from Google about why the prioritization of their Rich Results Test is an upgrade:
Today's media landscape has put publishers in a tough position. They're making less money than ever before, on top of struggling with rising costs and technical inefficiencies. Our data on over 100+ high-traffic sites gives us a unique opportunity to see what kind of websites are successful in this climate and, perhaps more importantly, what sort of sites are failing. This enables us to build optimized sites with a built-in growth strategy.
For any website that needs help getting out of a rut, but might not have the funds to take on a complete design and strategy overhaul, our new intelligent Social UX Layout provides a unique solution. The layout combines the best of what we do in search engine optimization (SEO), design, and overall strategy into one iterable solution that achieves amazing results without the high cost.
RebelMouse supports an infinite scroll feed of content that is mobile-friendly by using expandable posts. Your users can read the beginning of your article that is "before the jump," but instead of jumping to a new page, the story expands upon click to show the rest of the post. We do this with our "Keep Reading" functionality:
Our Core Web Vitals drastically outpace every competitor, and we have the receipts
In an effort to build user retention and increase conversions, publishers are making a common mistake. They're adding more features to their websites, including ad placements, but losing sight of the main revenue driver: user experience.
The key to unlocking user retention lies completely in site performance. Currently, publishers are trying to build optimized websites that translate easily across devices and platforms, but fail to deliver an experience that checks all their boxes and prioritizes their readers. It takes less than a second of delayed load time to turn away a user. This is why Google has made page speed a top ranking factor on search, and shepherded the entire open web's newfound prioritization on site performance.
Game Changer: Google's Core Web Vitals Announcement
Google cemented its seriousness about page experience with the announcement of its Core Web Vitals measurements in Google Search Console. Core Web Vitals are three specific metrics that Google uses to determine a site's overall usability. While these data points will evolve over time, the 2020 version of vitals consists of three specific metrics:
Largest Contentful Paint (LCP): A website's LCP is the time it takes to load the main content on a page. Google wants LCP to happen within 2.5 seconds of when a page first starts loading.
First Input Delay (FID): This metric quantifies a user's experience when trying to interact with unresponsive pages. This usually occurs between First Meaningful Paint (FMP) and Time to Interactive (TTI) (more on what these two mean below). You want your FID score to be low to prove the usability of your site. According to Google, pages should haven an FID of less than 100 milliseconds.
Cumulative Layout Shift Score (CLS): CLS determines how often your users experience unexpected layout shifts or changes on a page. To ensure visual stability, you want your CLS score to be low. Google wants pages to maintain a CLS score of less than 0.1.
Google says Core Web Vitals scores will be considered across every page, and will be a ranking factor in its Top Stories feature. While relevant quality content will always be the most important, the page experience ranking is now a make-or-break metric for your site's survival.
"A good page experience doesn't override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search." —From Google's page experience announcement, May 2020
Core Web Vitals will determine every site's performance score. You can see your site's Core Web Vitals specifically via Google Search Console, but your website's overall page performance is measured using Google's PageSpeed Insights and Lighthouse tools.
At RebelMouse, we guarantee a performance score of 90 or higher via PageSpeed Insights. To do this, we've built out a platform infrastructure that exceeds industry standards on Google's key metrics, particularly its Core Web Vitals, outperforming most industry leaders.
You can read more about how we've mastered Google's KPIs here. But the truth is in the data. Below is table that provides a snapshot into how RebelMouse-powered sites score:
And here's what the scores look like for some of the biggest sites on the open web:
As you can see, there's a lot of data Google takes into account even outside of Core Web Vitals. Here's a quick summary of the other important metrics that Google trusts to measure page performance:
First Contentful Paint (FCP): This metric measures the time from click to the time when a user's browser renders the first bit of content from the Document Object Model (DOM), which is your site's HTML structure. According to Google, this is an important milestone for your readers because it provides signals that your page is loading.
First Meaningful Paint (FMP): This is the amount of time it takes the most important content, what Google calls "hero elements," to load on site. Hero elements are different for every site, but should be intuitive based on your content. This metric helps determine your site's usability.
Total Blocking Time (TBT): TBT measures a page's load responsiveness to quantify how long a page is non-interactive prior to becoming interactive. You want your site to have a low TBT to maintain its usability.
Speed Index (SI): SI is the measurement of how quickly the contents of a page are populated. You want your speed index score to be as low as possible.
Creating quality content is only half the battle in 2020, and publishers are already burdened with the around-the-clock task of creating content that resonates. This is why quality content must be supported by modern technology that can keep up with the speed of the web. RebelMouse provides publishers with a CMS that supports the new content lifecycle with an editorial suite designed for reach on site, search, and social.
Click here to read more about our modern approach to web performance. If you want to make performance a priority, request a proposal today. We can easily transform your site into one of the fastest on the web, giving you increased user retention and better conversion rates than ever before.