Product Updates + Strategy

What's the Difference Between Facebook Reach and Facebook Impressions?

Throughout Facebook and the RebelMouse platform, you're likely to come across the terms "Facebook Reach" and "Facebook Impressions." So what's the difference between them?

Good question! Let's explain with an example. Imagine you have a Facebook post with one million views, but you know that those views are made up of 500,000 people who each saw the post twice. In this scenario, your Facebook Reach is 500,000 and your Facebook Impressions is one million.

Basically, these terms are comparable to the everyday metrics you already use to measure your site's performance. Facebook Reach is the number of unique people that saw your post, and Facebook Impressions is the number of total views your post got.

That's all there is to it!

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Content Strategy

In 2022, Publishers Take Back Control With Subscription Success

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Users are ready to pay for content that delivers

The Rise of the Mature User

It's been a long and winding path, but in 2022 the subscription model continues its upward trajectory as a top revenue strategy for publishers of all sizes. The tug of war between platforms and publishers reached its peak in the last few years of the previous decade, leaving users desperate for a modern user experience that's clear of any clutter from the duopoly. This is why intelligent paywall models are a top choice for users looking to consume content right from the source. When done correctly, the strategy can work for any type of media. The New York Times, a frequent showpiece example of the power of paywalls, is constantly reporting record-busting subscription numbers, with 5.7 million digital subscriptions in 2020.

And it all makes perfect sense. The subscription model eliminates the middleman — such as the platforms — so readers get the experience and content they want, and publishers get the cash they need.

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The Subscription Model Is Taking off and Competition Has Never Been Steeper

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The post-pandemic user landscape is still ripe for subscription revenue

You can get a subscription for everything these days. Whether it’s a cheese-of-the-month club or annual access to read your favorite content, the subscription-based model has continued to gain steam in recent years. In fact, the market for digital subscriptions is valued at $650 billion according to a new report from Lineup, a subscription management solution.

The power of the subscription model has been growing since even before the COVID-19 crisis began, and isn’t showing any signs of slowing as we enter a post-pandemic landscape. According to What’s New in Publishing, Gannett reported a 46% year-over-year increase in digital subscriptions in November 2021, putting them at 1.5M total subscribers. Hearst grew its digital subscriptions by 50% in 2021.

But subscriptions aren’t just for big name publishers. Users in 2022 are ready to pay up for legacy names and new media companies alike, as long as it’s for an experience that’s beneficial to them, reliable, and free of the clutter that can come from third-party platforms. Speaking of platforms, even TikTok and Instagram have started to gauge their audiences’ temperature on subscription experiences. So, the competition has never been steeper for publishers looking to build a subscriber base. Unfortunately, launching a simple paywall may not be enough.

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Rebel Insights

Engagement on the Rise: Why It’s Your Ticket to Loyalty

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New data from Chartbeat shows engagement time is increasing despite traffic dips

Getting users to your site is only half the battle. For publishers, it’s now become more critical to focus on how long those users stay on your site — and if they ever come back. Q1 2022 data analyzed by Chartbeat found that engagement is on the rise, even though metrics like pageviews and mobile traffic experienced a decline.

Chartbeat measures engaged time by the “amount of time that readers spend actively engaging with a page — scrolling, clicking, or moving their mouse.” With this in mind, their data showed that most regions in the world registered an average of 30 seconds of engaged time on site in Q1. Readers in Latin America led the results with an average of 34.7 seconds of engaged time.

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Inside the Most Secure CMS of 2022

Why RebelMouse Is More Secure Than WordPress

WordPress Was Built for a Blogger in Their Pajamas. RebelMouse Is Built for High-Value Websites That Are Stable.

Stability and Around-the-Clock Support

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