Throughout Facebook and the RebelMouse platform, you're likely to come across the terms "Facebook Reach" and "Facebook Impressions." So what's the difference between them?
Good question! Let's explain with an example. Imagine you have a Facebook post with one million views, but you know that those views are made up of 500,000 people who each saw the post twice. In this scenario, your Facebook Reach is 500,000 and your Facebook Impressions is one million.
Basically, these terms are comparable to the everyday metrics you already use to measure your site's performance. Facebook Reach is the number of unique people that saw your post, and Facebook Impressions is the number of total views your post got.
That's all there is to it!