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Understanding Subscriber vs. Signup Terms in Daily Stats Email

Sometimes it's not clear what certain terms mean when taking advantage of the features RebelMouse offers, such as the Daily Stats email feature. The purpose of this post is to explain the difference between two terms used in the Daily Stats email: Subscriber and Signup.

As a reminder, you can turn on Daily Stats emails in your account settings:

Note: In the screenshot above, the third checkbox is titled Notify me of engagement and traffic peaks on my site. This is a feature we offer called Velocity Alerts. Velocity Alerts will send out an email to you whenever an article is going viral. To us, the definition of "viral" is when an article receives more traffic than usual from another website or source, such as a social platform, in addition to increased site visits.

Click here to learn more.

What Does "Subscriber" Mean in Daily Stats?

In the Daily Stats feature, there's a section for Subscriber stats:

A subscriber is someone who has filled out a call-to-action (CTA) form, like the following example for a newsletter:

What Does "Signup" Mean in Daily Stats?

In the Daily Stats feature, there's a section for Signup stats.

A user who has signed up is someone who has created a user account on your site:

If you have any questions about these terms, or anything else regarding Daily Stats, feel free to send an email to

RebelMouse CEO: Reimagining Diversity “Starts in the Office”

Why women, minorities, and the LGBTQ+ community will restructure workplace norms

Entering a new decade means a new opportunity to change how we approach diversity. In a joint interview alongside Leanne Pittsford of Lesbians Who Tech, RebelMouse founder and CEO Andrea Breanna said that the only way to fight patriarchal dominance is to encourage and nurture more women, minorities, and members of the LGBTQ+ community in the workplace, particularly in tech.

Over half of RebelMouse's employees are women or identify as LGBTQ. Read our full diversity and inclusion report here.

Check out the full video below.

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