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Website Optimization Checklist

Website Optimization Checklist

RebelMouse is designed to make your content come to life on site, search, and social. We work tirelessly to build and perfect a platform that powers the fastest sites on the web. Our CMS is built with content creators in mind, and we want them to feel supported and empowered with an editorial suite backed by next-generation technology so that their hard work never goes unnoticed.

This is why we've put together the following checklist to make sure you're getting the most out of RebelMouse's tools. Ticking these boxes will ensure that your content is supported for more visibility on search, organic reach on social, and growth in the areas that matter most for you to reach audiences at scale.

Here's how to make sure your site is optimized to thrive on the open web.

Override the structured data of an article or blog if it’s not a news site:

If you have a COVID-19-related section, you can add custom structured data to boost its search viability. Reach out to your account manager for more information.

If you have any questions about our site optimization checklist, email support@rebelmouse.com or talk to your account manager today.

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Multivariate Testing: An Introduction to Data-Driven Site Design
Rebel Insights

Multivariate Testing: An Introduction to Data-Driven Site Design

Understand the differences between multivariate testing and A/B tests

The modern digital landscape is founded on one critical element — data. From content creation to site design, there’s no reason to take chances on what will resonate with your audiences. Adopting a data-driven mindset means you can take the guesswork out of your business strategy and focus on the methods that are actually moving the needle.

And one of the best ways to figure out what strategies are moving the needle for your website is through multivariate testing.

What Is Multivariate Testing?

Multivariate testing is the process of testing one or more components on a website in a live environment. These components can be anything from a CTA button, headline formatting, or even an entire page design. The beauty of multivariate testing is that you can test each one of these individual features on a page to see what performs well among your users.

Think about it for a moment. Creative teams with great ideas are most successful when they have an environment where ideas can easily be tested against each other instead of trying to find total agreement on one idea. Multivariate testing allows teams to cherry-pick each idea to create an end result that works best, backed by the data to prove it.

multivariate testing allows for various layout designs and element placements to be tested live to see what attracts the most readershipSee which elements and layout designs attract the most readers with multivariate testing. Graphic from Invesp.

Multivariate Testing vs. A/B Tests

Traditional A/B testing is the process of creating two different layouts and splitting the traffic between the two to see which one performs better. It’s possible to test more than just two layouts, of course, and there’s no issue with creating A/B/C/D/etc. tests depending on how many layouts you have to try.

A/B tests can produce great results, but they are limited since they test an entire layout at once. Remember, multivariate testing allows you to test the different components of a layout individually. Think of multivariate testing as running multiple A/B tests at one time. Here’s a good illustration of the differences between A/B testing and multivariate testing from HubSpot:

A/B testing compares two layouts as a single page, while multivariate testing allows for multiple elements to be tested simultaneouslyAn illustration of the more complex testing available through multivariate testing. From HubSpot.

Multivariate testing is a great way to help creative environments stay focused. However, it’s vital that all ideas get measured, because one idea might sound awesome to the group or a team member, but it may not always perform.

How Do I Know When to Use Multivariate Testing?

If you are looking for fast results, it’s best to use A/B testing. However, multivariate testing is the preferred choice if you have the time to analyze and review multiple data points. Combined, the testing on each one of your site elements will help you curate the highest-performing page possible. It’s also recommended that you use multivariate testing on your pages with the highest traffic because there will be more data to analyze to determine which site elements are garnering the most engagement.

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The Most Secure CMS of 2022
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The Most Secure CMS of 2022

Why RebelMouse Is the Most Secure CMS on the Web

Delivering a secure, high-performing environment with extreme reliability is essential to all of our clients at RebelMouse. We only use industry-leading, reliable approaches to host our infrastructure. This ensures maximum stability and security for all of our clients’ data. Here are just some of the reasons we’re able to maintain a hard-bodied product that’s flexible, too.

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