Web Stories on RebelMouse

Easily incorporate Web Stories Into Your Editorial Workflow to Win at SEO

It's estimated that the average attention span of today's millennials is 12 seconds. For Generation Z, the number drops to eight seconds. So if you're a publisher, brand, or new media company, there are only a few precious moments to grab your readers' attention in a digital ecosystem where the content options are virtually endless.

This is why social giants like Instagram and Facebook followed in the footsteps of Snapchat to create stories — micro experiences lasting only a few seconds before the next tap — to keep users engaged.

Google extended its already-popular AMP format to create its own version of stories, Web Stories, previously known as AMP stories. Not only is Google working to popularize the format alongside its competitors, but Web Stories also provides new opportunities for growth on search. Google announced Web Stories will appear in the Discover feed of its iOS and Android app. This means publishers who start to incorporate Web Stories into their digital strategies could easily leapfrog their competitors on high-value search phrases.

At RebelMouse, we've built an intuitive Web Stories publisher right into our Entry Editor. Our new integration means RebelMouse users will now be able to publish to Web Stories using their normal editorial workflow, further extending the content lifecycle and creating new opportunities for fresh audiences.

How to Enable Web Stories on RebelMouse

In Entry Editor, you can easily toggle Web Stories on or off in the Social Channels tab. In the same panel, you can also choose to force AMP on mobile and desktop for the article if needed.

How the Cover Slide Works

Once enabled, the lead media and article headline will become the image and headline for the first slide of the story. Any content placed before your Particle Assembler will serve as the swipe-up text for the first slide as well.

Creating the Rest of the Story

Then, each particle headline and image becomes the image and headline for each subsequent slide. The particle body is the content users see if they use the swipe-up function.

Best Practices for Web Stories

Keep in mind that only text and images are allowed in Web Stories, and there can be no videos or embeds. There are also no monetization options available. Follow these guidelines when creating Web Stories on RebelMouse:

  • Add a headline and lead media (image only).
  • Use between 10 to 20 particles for each story. Try to stick to a minimum of five particles and a maximum of 30.
  • Particle text should be no longer than 200 characters.
  • Only use one image and piece of text for each particle.
  • Do not use embeds, videos, or tweets.

Start Publishing With Web Stories

Not on RebelMouse yet? We've made it easy for content to travel across platforms like AMP, Apple News, and Facebook Instant Articles without disrupting the already-chaotic workflow most content creators face on a daily basis. Start experiencing growth on site, search, social, and everywhere your audience lives. Request a proposal today and let's start working together.

Already on RebelMouse? Email support@rebelmouse.com to learn more about Web Stories or talk to your account manager today.

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