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Try This New Video Preview on Facebook Instant Articles

UPDATE: Facebook has temporarily stopped the autoplay of video previews on Instant Articles, but may revive the function later. Users can continue to add videos as a preview, and it is still a great tool to improve performance on your Instant Articles. Happy posting!

There's a new function for Facebook Instant Articles that shows a video preview on mobile. The option has been successful for some of our clients at RebelMouse, and we want you to give it a try too!


Facebook now has a video preview for Facebook Instant Articles. Here's what it looks like on the native mobile app:

How to Enable Video Preview for Facebook Instant Articles

On your Facebook Page, head over to "Publishing Tools" in the navigation menu at the top. Then, in the left-hand navigation toward the bottom, look for the Instant Articles header. Below it, click "Configuration." Once there, click "Settings" to open up the menu and make sure that the "Use video in News Feed link preview when available" box is clicked:

Next, grab the URL of a video on Facebook you want to use as a preview. You can also use a GIF and convert it to an MP4 file via a free site, such as this one.

Copy the link and add it to the "Video" field in the Social Copy tab in the right navigation:

Click "Save" and you should be all set. Remember, this is just for Facebook Instant Articles, so you will need to have Instant Articles turned on and working. You will only be able to see the preview video on mobile. Happy posting!

How to Include Interactive Elements in Posts

Enhance your articles with rich and creative media

Every article is a fresh chance to grab new readers and nurture loyal followers. This is why we give creators every opportunity to build content rich with media elements that enhance every reader's experience.

Add More Layers to Your Content

You can easily add interactive elements, like charts, to posts on our platform. For example, if you need to embed iframe code into a post, this can be done via our Add Media Bar. To do so, click the code icon (< >):

A text box will appear so you can insert your code:

Embedded Code Across Platforms

One important thing to keep in mind is that Google AMP, AppleNews, and Facebook Instant Articles will not always support embedded code. So if you use an iframe, it's best to turn off distribution to those channels for that particular post. If you have a lot of posts that require embedded code, this could be problematic for growth across those important platforms.

If you do want to use an iframe on a post destined for Google AMP distribution, it can be possible if the iframe is not at the top of the page or within the first 75% of the viewport when the page is scrolled to the top (whichever is smaller). AMP is a fast technology designed for mobile users and iframes are loaded using arbitrary timing that AMP's technology cannot ensure. For this reason, it's suggested that iframes be included in places that are not visible by users upon load.

If you have an article that needs to include an iframe at the top of the page, or within the first 75% of the viewport, AMP can be turned off for that individual article within Entry Editor.

If you don't need an interactive chart to be interactive in nature, can turn it into an image and upload it directly to your post. This way it will work on all platforms, including Google AMP, Apple News, and Facebook Instant Articles. This option, when possible, is ideal to ensure you're optimized for page speed.

Take Advantage of Shortcodes

Another great way to embed media is through our shortcodes functionality. Click here to learn more about shortcodes. Shortcodes can also inserted using the Add Media Bar. Click the brackets icon ([ ]) to choose the shortcode you want to use.

Here's an example of a chart on an article page that's been inserted using a shortcode:

If you have any questions about how to add interactive elements to your content, please email support@rebelmouse.com or talk to your account manager today.

Shortcodes Dashboard: Dynamic Media in Just a Few Clicks

Create multidimensional content with easy-to-find shortcodes

We believe static media is dead, and that every piece of content should be multidimensional and engaging. This is why our platform enables creators so they can add dynamic media to their content in easy and efficient ways.

One simple way to add interactive content to any post is through the use of shortcodes. Shortcodes are small snippets of code that are easier to remember than longer sequences. They typically will activate a feature or embed media into an article.

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